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The Small Business Owner’s Complete Guide to Responding to Negative Reviews

Introduction The latest research tells a compelling story. Yes, 67% of consumers are initially swayed away from purchases by negative reviews, but here’s the game-changer: 85% of consumers also pay close attention to how businesses respond to those reviews. When you respond authentically and professionally, you’re not just addressing one unhappy customer – you’re demonstrating […]

Kent Campbell Kent Campbell · · 5 min read
Improve

Running An Online Reputation Audit for Your Brand

A reputation audit is essential to understand how stakeholders see a company when researching it online. Buyers do more business with companies with a positive brand image, with 64% of buyers willing to pay a premium for brands they feel connected to. Conducting a timely reputation audit is essential to ensure your brand remains in […]

Kent Campbell Kent Campbell · · 1 min read
Improve

Link Building for SEO Reputation Campaigns Explained

Understanding the importance of links for SEO reputation management is crucial for achieving high search engine rankings for positive online content you want to promote. Links are the backbone of Google SEO, connecting web pages and guiding users from one site to another. But beyond their navigational function, links play a significant role in search […]

Kent Campbell Kent Campbell · · 1 min read
Improve

How to Access and Use Results About You: Step By Step With Pictures

Results About You is a free tool provided by Google that allows you to manage and control the information about yourself that appears in Google Search results. You cannot use Results About You to completely remove yourself from Google search. But you can use it to remove certain kinds of information.

Kent Campbell Kent Campbell · · 1 min read
Improve

Simple Things to Make Your Site Rank Better

Having a strong online presence is crucial for the success of any business. One of the key components of a successful online presence is a high ranking on search engine results pages (SERPs). When your website ranks higher on search engines like Google, it becomes more visible to potential customers, leading to increased organic traffic, […]

Kent Campbell Kent Campbell · · 1 min read
Improve

Social Reputation Essentials: Navigating Your Digital Footprint

Understanding Social Reputation Management Social Reputation Management (SRM) is the process of actively shaping, monitoring, and maintaining a positive public image across social media platforms. It involves thoughtfully managing and influencing the perception of a brand, individual, or organization online.

Kent Campbell Kent Campbell · · 5 min read

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