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Repair

An Online Reputation Management Checklist to Solve Minor Issues

If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan and take action. Reputation management is, of course, a continual effort. We have outlined the groundwork and the tune-up work to keep your reputation in […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Online Brand Touch Points and Their Impact on Search Results

Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand’s customer touch points are working to help, or hurt, your organization’s reputation with consumers. If a potential customer sees brand-related content and it piques their interest, […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Public Relations vs. Advertising ? Differences and Similarities

PR vs. advertising. What’s the difference? Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from […]

Kent Campbell Kent Campbell · · 1 min read
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How Search Engine Reputation Management is Different Than SEO

Online Reputation Management (ORM) and SEO (Search Engine Optimization) are both crucial for maintaining a strong online presence, but they serve distinct purposes. SEO is a stand-alone practice that usually manages organic search results for a single website. ORM manages multiple websites, profiles, databases, wikis, review platforms, images, and much more. Understanding the core distinctions […]

Kent Campbell Kent Campbell · · 1 min read
Repair

The Role of Reputation In the Customers Journey

Imagine a prospect is making the tough decision between using your company or your competitor. At the last minute they discover something a bit “off” about your company’s online profile. Which company will get the sale?  It could be a review, a lack of publicity, a problem with your Wikipedia page, or many other things. How does reputation […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Confirmation Bias ? Thinking With Guts vs. Brains

Why do you believe the things that you believe? Why do you defend your beliefs? Why do you like others who think as you do? We like to think that our beliefs are our own, formed from our unique, individual experiences, informed by our own logic, devoid of outside bias. But confirmation bias is one […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Fact-Checking Fake News Today

Has any phrase been more divisive and frustrating during the election cycle and current federal administration than “fake news”? Seemingly innocent in its phrasing, the term has come to stand for entirely more than just a story with false facts. Fake news—who makes it, who reads it, who believes it, and who profits from it—are […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Where to Guest Post Now: a Growing List

For reputation repair campaigns we employ guest blogs to support our clients by helping to promote ideas and build links. The list below is a small subset of those that accept guest contributions. So, enjoy this growing list of sites that we’re pretty sure to accept guest blogger articles. The sites in the list below […]

Kent Campbell Kent Campbell · · 5 min read
Repair

What Internet Privacy Is ? Definition ? Overview

Internet Privacy Defined Internet Privacy (online privacy) refers to the right of personal privacy regarding the storage, repurposing, provision to third parties, and display of information about a person via the Internet. It encompasses the ability of individuals to determine what information they share, with whom it is shared, and how that information is used. […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Removing Online Defamation – Slander – Libel

Web reputations are fragile things. Sometimes it’s necessary to leverage various legal strategies to support or attack a particular position. To remove defamation, which in it written form is libel, these important laws should be top of mind. The law is often open to interpretation. Some of the body of online reputation-related law fits the […]

Kent Campbell Kent Campbell · · 1 min read
Improve

Easy Ways to Improve Online Reputation Related Content

You’ve written great content, now what do you do? Just post it and pray for traffic? That’s not good enough. Instead, schedule multiple social postings and then syndicate your content. Here is how to promote content in two ‘sort of easy’ steps.

Kent Campbell Kent Campbell · · 1 min read
Repair

Crisis Management Team Best Practices to Protect Online Brands

Crisis management is the art and science of navigating unforeseen challenges and mitigating the potential damages they can cause to an organization. From PR disasters and corporate scandals to natural disasters and cyberattacks, crises can come in many forms. But with a well-rounded understanding of the main aspects of crisis management, organizations can prepare for, […]

Kent Campbell Kent Campbell · · 1 min read
Repair

What Is the Streisand Effect?

Summary of the Streisand Effect Sometimes online reputation management clients make things hard on themselves inadvertently by complaining publicly about something that, initially, isn’t getting much publicity. The act of complaining creates a cycle where the negative they so badly wanted to hide becomes a huge problem that it otherwise would not have because of […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Masking Identity on the Internet – Protecting Identity Online.

Most people around the world wore masks due to the pandemic. But can you wear a mask online? Yes, you can. Online identity management is a subset of online reputation management in that it deals with the management of who a person appears to be online. One example of online identity management is the use […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Restaurant Reputation Management: the Challenges Franchises Face

Fast food restaurants occupy a special place in the dining ecosystem – at least when there isn’t a pandemic happening. Restaurants get blamed if a waitress is having a bad day and lets some of her mood slip in front of guests. Problems come either at the regional level as in the case of Chipotles […]

Kent Campbell Kent Campbell · · 1 min read
Repair

What Is a Guest Post? A Guide to Help Marketers

Summary What’s a guest post? What is a guest post? How is it different than a regular blog post? A Guest Post is an article written and posted on someone else’s blog. When you write something on your own blog, it’s just a “post,” but on someone else’s blog, the writer is a ‘guest’. Guest […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Removal, De-Indexing, Suppression. What’s the Difference?

There are several ways to remove negative content about you or your company from search results. Sometimes it’s as simple as asking to have it taken down from the original publisher’s site. However, there are occasions when it can’t (or won’t) be removed. But even then, content can still be purged from search results under […]

Kent Campbell Kent Campbell · · 1 min read
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A Quick and Simple Online Content Marketing Plan

Content marketing can be hard. This content marketing plan should make it easier for you. This simple content marketing plan represents a fictitious small company or individual that already has basic online reputation web properties like Facebook, LinkedIn, etc. in place. This plan uses relevant, organic search results as a basis for an online reputation content […]

Kent Campbell Kent Campbell · · 1 min read
Repair

How to Locate Aggressors and Nefarious People Online

How do you find out who anonymously posts information about you, your company, or your country online? We set up a fake company, imaginary CEO, social media, and fictitious backers to trap anonymous perpetrators posing as our clients’ Ministry of Finance. This is how we did it.

Kent Campbell Kent Campbell · · 1 min read
Repair

How to Obtain a Google Knowledge Panel Even If Someone Already Has It

If you or your brand has a Knowledge Panel, you’re suddenly “somebody”. It’s a bit like a Wikipedia article for you or your company, but it doesn’t need to be clicked on for searchers to see it. And if you have one with the wrong information being displayed, how do you correct it? Well, here’s […]

Kent Campbell Kent Campbell · · 1 min read
Improve

How to Optimize Images for Google in the Age of AI

At Reputation X, we often need to optimize images to rank higher and more visibly in our client’s search results. This is how we do it. Sometimes, the wrong image is shown in Google Knowledge Graph. This may happen because Google is confused about who the pictures should be of, or it may even have […]

Kent Campbell Kent Campbell · · 1 min read
Repair

A White Label Reputation Mangement Case Study

Our client is a global PR firm with clients in the US, Europe and Middle East. Over the years we have been tasked with a number of interesting projects ranging from helping politicians succeed to boosting search results in Thai and improving search results to enhance hiring. This case study examines a project to clean up […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Steps to Remove PissedConsumer.com Reviews

PissedConsumer offers a place for, well, pissed consumers to vent about supposedly sketchy businesses. But how to remove PissedConsumer.com posts is the question on most people’s minds.

Kent Campbell Kent Campbell · · 1 min read
Repair

How to Change Healthgrades Ratings in Five Steps

Healthgrades is something like the Yelp of doctor reviews. It is one of the top 20 sites seen most often in medical practice search results. As such, your practice’s future may depend on your understanding of how Healthgrades.com affects doctors online. A fair, true, reflection of your practice on Healthgrades is essential in today’s wired […]

Kent Campbell Kent Campbell · · 3 min read
Repair

How to Manipulate the Media Today

Media manipulation occurs in the space between truth and website page views. There are 86,400 seconds in a day, and thanks in part to Google, the online content cycle never stops. Every second must be refreshed with new content (meat) to satisfy the needs of both man and (search) robot. That speed means news agencies […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Understanding the Reputation Score Scale: Components, Benefits, and Implications

The importance of a strong reputation score scale cannot be overstated. About 3 out of 4 people will trust a brand more if it has positive reviews online. A high reputation score can influence these decisions positively, leading to increased trust, better customer relationships, and ultimately higher revenues. On the other hand, a low reputation […]

Kent Campbell Kent Campbell · · 9 min read

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