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ORM, PR, and SEO — what are all of these acronyms for? Let’s break them down, and then delve deeper into how they all fit together. PR, SEO, and ORM are all specialized disciplines of online marketing.
If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan and take action. Reputation management is, of course, a continual effort. We have outlined the groundwork and the tune-up work to keep your reputation in […]
Brand touch points are like digital fingerprints; they tell a story. What are brand touch points and how do they affect business? Whether you realize it or not, your brand’s customer touch points are working to help, or hurt, your organization’s reputation with consumers. If a potential customer sees brand-related content and it piques their interest, […]
PR vs. advertising. What’s the difference? Advertising and public relations share a common goal, which is to improve their clients’ visibility, usually with a goal of increasing sales or other tangible benefit. In a corporate setting, you’ll often find advertisers and PR professionals working alongside each other in the marketing department along with people from […]
Online Reputation Management (ORM) and SEO (Search Engine Optimization) are both crucial for maintaining a strong online presence, but they serve distinct purposes. SEO is a stand-alone practice that usually manages organic search results for a single website. ORM manages multiple websites, profiles, databases, wikis, review platforms, images, and much more. Understanding the core distinctions […]
Imagine a prospect is making the tough decision between using your company or your competitor. At the last minute they discover something a bit “off” about your company’s online profile. Which company will get the sale? It could be a review, a lack of publicity, a problem with your Wikipedia page, or many other things. How does reputation […]
Why do you believe the things that you believe? Why do you defend your beliefs? Why do you like others who think as you do? We like to think that our beliefs are our own, formed from our unique, individual experiences, informed by our own logic, devoid of outside bias. But confirmation bias is one […]
Has any phrase been more divisive and frustrating during the election cycle and current federal administration than “fake news”? Seemingly innocent in its phrasing, the term has come to stand for entirely more than just a story with false facts. Fake news—who makes it, who reads it, who believes it, and who profits from it—are […]
For reputation repair campaigns we employ guest blogs to support our clients by helping to promote ideas and build links. The list below is a small subset of those that accept guest contributions. So, enjoy this growing list of sites that we’re pretty sure to accept guest blogger articles. The sites in the list below […]
Imagine that you saw two news articles. The first headline said “The weather is beautiful today!” while the second proclaimed that a dark storm was headed your way. Which would you click on?
When people search online for a product or service, they rarely do so in a linear fashion. The path they take often seems random to an outside observer and, when mapped, can look like a bowl of cooked noodles.
Internet Privacy Defined Internet Privacy (online privacy) refers to the right of personal privacy regarding the storage, repurposing, provision to third parties, and display of information about a person via the Internet. It encompasses the ability of individuals to determine what information they share, with whom it is shared, and how that information is used. […]
Summary Here are some options to remove negative content from Google search results:
Web reputations are fragile things. Sometimes it’s necessary to leverage various legal strategies to support or attack a particular position. To remove defamation, which in it written form is libel, these important laws should be top of mind. The law is often open to interpretation. Some of the body of online reputation-related law fits the […]
You’ve written great content, now what do you do? Just post it and pray for traffic? That’s not good enough. Instead, schedule multiple social postings and then syndicate your content. Here is how to promote content in two ‘sort of easy’ steps.
Crisis management is the art and science of navigating unforeseen challenges and mitigating the potential damages they can cause to an organization. From PR disasters and corporate scandals to natural disasters and cyberattacks, crises can come in many forms. But with a well-rounded understanding of the main aspects of crisis management, organizations can prepare for, […]
Summary of the Streisand Effect Sometimes online reputation management clients make things hard on themselves inadvertently by complaining publicly about something that, initially, isn’t getting much publicity. The act of complaining creates a cycle where the negative they so badly wanted to hide becomes a huge problem that it otherwise would not have because of […]
Most people around the world wore masks due to the pandemic. But can you wear a mask online? Yes, you can. Online identity management is a subset of online reputation management in that it deals with the management of who a person appears to be online. One example of online identity management is the use […]
Fast food restaurants occupy a special place in the dining ecosystem – at least when there isn’t a pandemic happening. Restaurants get blamed if a waitress is having a bad day and lets some of her mood slip in front of guests. Problems come either at the regional level as in the case of Chipotles […]
Summary What’s a guest post? What is a guest post? How is it different than a regular blog post? A Guest Post is an article written and posted on someone else’s blog. When you write something on your own blog, it’s just a “post,” but on someone else’s blog, the writer is a ‘guest’. Guest […]
There are several ways to remove negative content about you or your company from search results. Sometimes it’s as simple as asking to have it taken down from the original publisher’s site. However, there are occasions when it can’t (or won’t) be removed. But even then, content can still be purged from search results under […]
Content marketing can be hard. This content marketing plan should make it easier for you. This simple content marketing plan represents a fictitious small company or individual that already has basic online reputation web properties like Facebook, LinkedIn, etc. in place. This plan uses relevant, organic search results as a basis for an online reputation content […]
How do you find out who anonymously posts information about you, your company, or your country online? We set up a fake company, imaginary CEO, social media, and fictitious backers to trap anonymous perpetrators posing as our clients’ Ministry of Finance. This is how we did it.
If you or your brand has a Knowledge Panel, you’re suddenly “somebody”. It’s a bit like a Wikipedia article for you or your company, but it doesn’t need to be clicked on for searchers to see it. And if you have one with the wrong information being displayed, how do you correct it? Well, here’s […]
At Reputation X, we often need to optimize images to rank higher and more visibly in our client’s search results. This is how we do it. Sometimes, the wrong image is shown in Google Knowledge Graph. This may happen because Google is confused about who the pictures should be of, or it may even have […]
Our client is a global PR firm with clients in the US, Europe and Middle East. Over the years we have been tasked with a number of interesting projects ranging from helping politicians succeed to boosting search results in Thai and improving search results to enhance hiring. This case study examines a project to clean up […]
PissedConsumer offers a place for, well, pissed consumers to vent about supposedly sketchy businesses. But how to remove PissedConsumer.com posts is the question on most people’s minds.
Healthgrades is something like the Yelp of doctor reviews. It is one of the top 20 sites seen most often in medical practice search results. As such, your practice’s future may depend on your understanding of how Healthgrades.com affects doctors online. A fair, true, reflection of your practice on Healthgrades is essential in today’s wired […]
Media manipulation occurs in the space between truth and website page views. There are 86,400 seconds in a day, and thanks in part to Google, the online content cycle never stops. Every second must be refreshed with new content (meat) to satisfy the needs of both man and (search) robot. That speed means news agencies […]
The importance of a strong reputation score scale cannot be overstated. About 3 out of 4 people will trust a brand more if it has positive reviews online. A high reputation score can influence these decisions positively, leading to increased trust, better customer relationships, and ultimately higher revenues. On the other hand, a low reputation […]
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