Case Study #35:
Corporate Reputation Repair Case Study by Reputation X

Competitors of our client used negative SEO and damaging local reviews to hurt our client's online reputation. We used a combination of national corporate reputation repair and local review management to solve the problem.

Executive Summary

  • Client: U.S.-based Real Estate Investment Firm
  • Challenge: Addressing negative SEO and damaging local reviews believed to be from competitors
  • Objective: To repair the national corporate reputation and manage local reviews effectively
  • Strategies Implemented: National search result suppression and local review management
  • Outcome: Improved local star ratings and suppressed negative national search results
  • Duration: 10 months

Situation Analysis

A prominent real estate investment firm faced a dual threat: negative SEO tactics employed by competitors and damaging local reviews across various offices in the U.S.

The Challenge

The firm had to counteract the negative impact of:

  1. An attack site with SEO-optimized negative content.
  2. Negative reviews in local search results, coinciding with competitor locations.

Objective

The campaign aimed to:

  1. Suppress negative national search results.
  2. Improve local online reviews and ratings.

Solution Set

National Search Result Suppression

  • Background Check: Investigated the blogger behind the attack site, deciding against engagement to avoid further negative content.
  • Content Strategy: Generated positive, SEO-optimized content to push down negative results.

Local Online Review Management

  • Thumbs Up/Down Campaign: Implemented a feedback system to filter customer experiences, directing satisfied customers to review platforms.
  • Complaint Resolution: Provided a direct channel for dissatisfied customers to seek resolution, improving service quality and customer satisfaction.
  • Workflow Development: Created a blueprint for the client to convert positive experiences into positive reviews, resulting in a star rating increase from two to 4.5 within six months.

National Reputation Strategy

  • Search Term Analysis: Identified and targeted key search terms leading to the client's site.
  • Content Development: Created a new web page with a financial calculator optimized for relevant search phrases.
  • SEO Campaign: Conducted a comprehensive SEO campaign for positive content and refreshed social media strategies.
  • Content Calendar: Established a system for ongoing content updates to maintain positive search momentum.

Outcome

cs_re_co_actua_results

Local Review Improvement

  • Star Rating: Enhanced the firm's star rating from two to 4.5 on review platforms.
  • Customer Sentiment: Shifted online sentiment by improving local conversion rates through effective review management.

National Search Results

  • Suppression Success: Negative content was pushed from the first page of Google to the seventh, with stable results.
  • Organic Search Improvement: The firm's website content saw organic growth and improved search rankings.

Optimized Web Content

  • Enhanced Web Presence: The client's website now features optimized content that serves as a resource for real estate industry queries.

Benefits for the Client

  • Dual Strategy: The combination of review management and ethical SEO practices led to immediate and long-term reputation improvements.
  • Sustainable Results: Eighteen months post-campaign, the firm's reputation continues to strengthen, with the review management tool further improving star ratings.
  • Collaborative Approach: Worked in tandem with the client, providing tailored solutions for a robust corporate reputation.

Conclusion

The firm successfully navigated the complex challenge of negative SEO and local reviews with a strategic approach that delivered both immediate and enduring benefits, reinforcing its reputation and standing in the competitive real estate market.


Free reputation consultation

call 1.800.889.4812

Call

1.800.889.4812
Talk with an expert
schedule a meeting

Set a Meeting

Schedule a Zoom meeting with an expert

Discuss your options with an expert. Get answers to questions about the best way to proceed, timeline, pricing, and much more.