ORM 101

ORM stands for "Online Reputation Management". ORM works to change the way a person, company, or brand is perceived online.

ORM experts engage in online review management, content removal, search engine optimization (SEO), and public relations (PR) to improve search and social results.

What is ORM used for?

What is ORM and what is it used for? When search or social results look bad, people and companies suffer. ORM looks to improve the way things look online. But even the best ORM company cannot long improve companies or people with "systemic" problems. Bad reviews and other online content will keep coming.

How is ORM done?

ORM encompasses many different online marketing disciplines that include the following:

Where can I learn more?

Before leaping headlong into a venture that may cost a lot of money, it’s important to understand what you’re getting into. We want to help you gain as much knowledge as you desire about online reputation management (ORM), which is what each of the links below are geared toward.

The history of reputation management can help you identify what a company like Reputation X does, and reading more about companies that provide online reputation management services can help you choose the right company and service for your task.

We’ve also included an explanation of the costs of reputation management, to give you a better idea of what you’re paying for and why. If the topic interests you, we’ve provided a rundown of how search engines work and how they rank sites for the search results.

If you’re even more curious, or if you’re a professional working in the field, we’ve compiled a brief list of books on the subject of reputation management that will expand your expertise.

Cost of Reputation Management

 Several factors determine the cost of reputation management services: the objective difficulty of the project, how long it will take to complete, and the general category of the project. Another important consideration that affects the cost is the presence and pertinence of negative search results related to the reputation profile.

Reputation Books

If you want to become an expert at something, it’s crucial to read up on the topic. Online reputation management is no different from any other subject in that way. Business professionals and interested individuals alike will find an array of useful books in our compiled list. These books are sure to update and inform readers, from people new to reputation management to experts working in the field.

How Search Works

Search engines such as Bing, Yahoo, and Google, use complex algorithms to determine what appears at the top of search results. The ranking system used to be simple, but these companies have made efforts to get you the most relevant information you search for. Pages are ranked and displayed in modern times by means of image identification, link relevance, social media, and even artificial intelligence.

History of ORM

In the not so distant days before the age of the internet, businesses handled their reputations and networks through public relation methods. Today, online reputation management is based on the same principles used by companies of old — trust and credibility.

The relationships that public relations activities targeted, and still target, are the same that online reputation management services use, only it mainly happens behind the scenes.

Online Reputation Companies

We want to help you avoid making a mistake when choosing a reputation management company. Some companies don’t provide the services you need, so it’s important to know who you’re dealing with. There are some companies that are outright scams, but some that are legitimate and follow best practices.

If you'd rather talk with someone on our team, don't hesitate to schedule a free phone consultation. We're happy to help!