Wikipedia page creation service

Why internal marketers should not edit their Wikipedia article

For some reason, PR people get caught rather often. The truth is, internal public relations persons within a company should not author or edit Wikipedia articles for themselves because they are likely to be biased and use marketing-speak – they can't help it. Edits by insiders often edit in a way that clearly violates Wikipedia's guidelines for neutrality and conflict of interest. Wikipedia requires articles to be written in a neutral, unbiased tone and to be supported by reliable, third-party sources. We've found that internal public relations personnel are most often too close to the subject to provide a truly unbiased perspective, and may be more likely to include promotional language or self-serving information. This can result in the article being flagged for deletion or aggressively edited by Wikipedia editors.

It is best to work with a professional Wikipedia editing service like Reputation X to ensure that the article is accurate, unbiased, and complies with Wikipedia's guidelines.

Quality article development

A Wikipedia article should provide a comprehensive and unbiased overview of a business's history, accomplishments, and notable achievements – but it must do so without being promotional. That's a tough line to walk for most internal marketing professionals. While a Wikipedia article for a business may also include information on the products and services offered, as well as notable industry awards or recognitions, these are often considered too promotional. We've found that certain well-known Wikipedia editors act decisively and against the company's interest when they sense a promotional angle. For example, there are Wikipedia editors that will nominate an article for heavy edits, or even deletion, based on suspicion of promotional material. Reputation X researches existing editors, and their edits, to help ensure a stable Wikipedia article with few if any rollbacks.

By providing accurate and detailed information, from an arms-length point of view, a Wikipedia article can help to build trust and credibility with potential customers.

Elements of a good article

A well-crafted business Wikipedia article should be composed of several key elements. It should have high-quality notable references, including reliable sources such as news articles, academic publications, and industry reports. Primary sources are generally not allowed. That includes press releases or the company website.

The content should be well-structured, with clear headings and subheadings, and should provide a comprehensive overview of the business's history, products, and services. The article should be well-researched, with accurate and up-to-date information, and should include well-cited sources to support all claims made. The tone should be neutral and unbiased, avoiding any promotional language or marketing-speak.

The structure and content of the article should also comply with Wikipedia's guidelines and policies, including notability guidelines. Reputation X can ensure that all of these elements are present and well-executed, maximizing the impact of the article on the business. 

Reputation X has been developing high-quality articles for over a decade, we know what works.

Professional editing

A professional Wikipedia editing service like Reputation X can provide a range of benefits that internal PR and marketing teams cannot. Writing and editing a Wikipedia article is a complex process that requires a thorough understanding of Wikipedia's guidelines and policies, existing editing patterns, and the biases of other editors and article-watchers. We can ensure that the article is accurate, informative, and complies with these guidelines – without triggering rollbacks or deletion.

The level of Wikipedia editors used is also important for article stability. High-level, trusted editors are difficult to find, yet they can make all the difference as to whether an article or edits to an article, are accepted by the Wikipedia community.

Monitoring Wikipedia for quality and accuracy

Reputation X provides ongoing monitoring of Wikipedia articles and provides relevant and notable updates to ensure that the article remains accurate and up-to-date. Anyone can edit a Wikipedia article. Because of this, it is essential that a brand have a degree of control over what its Wikipedia article says.