Physician Reputation Recovery
<3% Negative Content Visibility
8 Mo. Campaign Duration
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Financial Services
International ORM — 5 European Countries
A US financial firm needed to displace negative content across five European countries simultaneously.
95%
Negative Content Displaced
5
Countries Targeted
9 Mo.
Campaign Duration
Results at a Glance
A US financial firm needed to displace negative content across five European countries simultaneously.
95%
Negative Content Displaced
5
Countries Targeted
9 Mo.
Campaign Duration
Impact at a Glance
France/Belgium/UK/Germany
Before
Negative-Dominated
→
After
95% Displaced
European Brand Credibility
Before
Damaged
→
After
Restored in 4 Markets
The Challenge
A mid-size US-based financial services firm with global offices faced reputational challenges across its European operations. Negative search results were impacting brand perception in five distinct markets — Norway, France, Belgium, the United Kingdom, and Germany — each with its own language, search algorithm characteristics, content ecosystem, and competitive dynamics.
A one-size-fits-all approach would fail. The firm needed genuinely localized strategies that respected the unique digital landscape of each country, while maintaining consistent brand positioning across all five markets simultaneously.
Our Solution
Reputation X deployed a localized, research-driven strategy tailored to each country's specific search landscape. We engaged native contributors for content creation, conducted market-specific entity research, and educated the client's internal publicity team to create a lasting force multiplier beyond the campaign itself.
1
Entity Research
Extensive analysis of search results for similar financial services firms in each target country — identifying the specific types of content that ranked well in each market.
2
Localized Content Creation
Engaged native contributors to create relevant, high-quality content optimized for each region's search preferences, with additional supporting content to build authority for target pages.
3
Local SEO Implementation
Tailored SEO strategies to each region's algorithms, including local keyword research, regional trends, and top search phrase identification per target market.
4
Wikipedia Editing
Edited Wikipedia articles in target languages — French, Dutch, German, and English — to enhance the firm's credibility and improve its online presence across European markets.
5
Internal Team Collaboration
Educated and coordinated with the client's internal publicity team on content creation and dissemination best practices, including local publication targets and search phrase lists.
The Results
In France, Belgium, the United Kingdom, and Germany: all negative content was displaced from 95% of branded searches through content out-ranking. The results represented a fundamental restoration of the firm's reputation in its four primary European markets.
Norway presented unique challenges — a scarce availability of Norwegian finance-related content placement opportunities and a less mature online content market — limiting success to partial improvement on page one. This outcome provided valuable learnings for future market-specific strategy adaptation.
Month 1–2
Entity research complete for all five markets; localized content strategy finalized; native contributors engaged.
Month 3–4
Localized content published across all markets; Wikipedia articles edited in target languages.
Month 6
Significant improvement observed in France, Belgium, UK, and Germany; Norway showing partial improvement.
Month 9
Campaign complete; 95% displacement achieved in four markets; internal team fully trained.
Key Takeaways
- International ORM requires genuinely localized strategies — translated versions of English campaigns consistently underperform
- Market maturity varies dramatically across Europe; Norway's limited content ecosystem required adapted expectations and approaches
- Wikipedia editing in local languages is one of the highest-leverage tactics in European reputation management
- Educating client internal teams creates a lasting force multiplier that extends campaign effectiveness well beyond the engagement period
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