Reputation Management Pricing

Specific service pricing

 

Summary of pricing examples

Reputation management costs can be as little as $3,000 once to thousands of dollars per month for six or more months. For a better idea now cost are allocated in a reputation management campaign; see this article

Cost of search result suppression

The cost of pushing down a search result may run $4,000 to $15,000 per month or more and may require many months to complete. Speak with one of our reputation management consultants to learn more. 

How costs are calculated

Reputation communications are priced based on the number and volume of resources needed to solve a problem. We offer several different plans to suit your individual needs. Here is a summary of the plans we offer:

Basic reputation management plans

The basic plans are best for small companies and individuals who wish to improve how their brand is represented online. It works for building a reputation and also for repairing online problems that are simpler. It is also appropriate for medium-sized businesses in many cases but may take longer to see results. 

Professional plans

This is our most popular plan. The professional plan is our fast-track plan designed for small to medium-sized companies that want to improve search results at a quicker pace. It provides enough resources to solve the most common online reputation problems, such as suppressing certain content, reducing content visibility, and sometimes complete web page removal. Review management, Wikipedia, or other specialized aspects are also included on an as-needed basis.

Enterprise plans

The enterprise reputation plan is commissioned by medium to large companies, political entities, and well-known individuals wishing for discreet services. It is designed to deal with issues on a larger stage, such as national media, viral media, or many other types of entrenched negative search results. It's used for more challenging issues or to quickly build a brand online in more competitive industries.

Custom plans

Custom reputation management plans are most often used by larger brands, international brand reputation or building, political parties, or very well-known individuals. We provide complex media solutions by scaling up our number of dedicated and specialized resources.

Pricing examples

This chart shows ballpark prices for different reputation campaigns:

REPUTATION CAMPAIGN COST EXAMPLES
Remove a Page (if possible) $5,000 one-time
Improve Online Reviews (managed) $299 monthly
Protect Search Results $3,000 per month and up. Limited time.
Suppress medium strength publication $5,000 per month. Limited time.
Suppress a Minor Blog $3,000 per month. Limited time.
Build an Executive Reputation $5,000 per month. Limited time.
Clean Search Results / Non-English $10,000 per month. Limited time. 
Radically Alter Search Results for a Company $20,000 per month. Limited time.

Budget allocation

Every online reputation improvement program is unique. But to get an idea about how resources are allocated, click here. There is also a one-time Quick Start fee that covers strategy, analysis, campaign setup, monitoring, and more. 

What's Included

Our reputation plans typically include the following activities.

Competitive research

Competitive research involves the examination of the online search and social environment for similar entities (companies, brands, people, etc.) to understand what makes their search and social results tick. We analyze the content and technical underpinnings of search results; then we perform a gap analysis to understand what might be missing from search results that could be leveraged to improve those of the target entity. 

Key phrase research

What are the most important search phrases people use to find your brand? The Key Phrase research phase looks at keyword volume, difficulty, competition, and similar phrases. 

Influencer sites

Some web pages are returned more often than others for competitors. We find the pattern in competitive search results to create custom lists. This way we know which general and specialty web properties to either create or cause to be created.  

Wikipedia page development analysis

Some brands (companies, services, people, or other entities) can earn Wikipedia pages. Some cannot. Some only appear that they cannot. We find out what it takes for a given entity to get a Wikipedia page and then create paths to success. 

Image analysis

When unflattering images are returned in search results, or not enough of the right ones are, we find ways to correct the problem by researching content and image-related SEO patterns of similar entities. For example, sometimes we'll recommend site development and then promotion to change how search engines display images in search results. 

Reputation strategy

Once the research phase is complete, we begin to develop an online reputation strategy. It is developing a plan of action to transform branded search results. The philosophical basis for a high-quality organic strategy is often the Reverse Wikipedia Strategy, which seeks to create the most natural search profile possible. The strategy is most often presented in a serial (step-by-step) format for later execution by members of the reputation team. 

Team meetings

All reputation-building or repair clients are invited to regular meetings to discuss the strategy, progress, and tactics being used and reporting what has occurred to date. 

Monthly and quarterly reporting

Reporting normally happens monthly and quarterly, though as-needed reports for specific tasks are also provided on an ad hoc basis. Reports normally consist of changes in the online profile and comments on the various steps taken. 

Content planning

Most reputation-building or repair campaigns involve some degree of content planning. Because each strategy is different, each content plan is too. A content plan considers both branded and non-branded content, tone, volume, and placement and supports the upgraded "story" of the brand. It often involves brainstorming and content ideation. International reputation management adds another layer to content planning that it often includes language and cultural translation. 

Content development

Content takes many forms,  including articles, blog posts, social media posts and imagery, photographs and other graphics, presentations, videos, and more. Content development may include any or all of these formats. The development process requires understanding the content goal, ideation, headline development, content or technical development, quality assurance, and publication.

Content promotion

Most web content is rarely consumed. The key to content performance is a combination of quality development and content promotion. Promotion takes many forms but can be categorized as paid, owned, or earned. Paid content promotion can include Google Ads or other types of paid sponsorship. Owned promotion is when a web property that a brand controls is used to promote it. Earned promotion is when others promote content without compensation.

Brand monitoring

Corporate sentiment makes and breaks brands. Brand monitoring keeps tabs on the visibility of positive and negative content. When something negative pops up, or when it goes away, brand managers will want to know.

Review management

Review management includes the removal of negative online reviews when possible, improving star ratings on sites like Google Reviews, Yelp, and others, and the curation of good reviews. It also helps to intercept bad experiences before they become bad reviews by improving customer experience. 

On-page SEO analysis

On-page analysis is an SEO (search engine optimization) term that refers to research into the content and technical performance of a given web page or site. 

Level 1 SEO - Basic

Level 1 SEO pertains to the quality of inbound links developed. Level 1 links are usually from sites that, while topically relevant, are less important to search engines. Consequently, fewer resources are needed to gain links from these types of sites, keeping costs lower in the short term. It often takes five to ten times more relevant links from a level one link-building program to equal the strength of one level 2 link. 

Level 2 SEO - Advanced

Level 2 SEO refers mainly to the quality of links that help certain content perform better in search results. Level two links are about five times more effective than level one links. 

Level 3 SEO - Custom

Level 3 SEO refers to the highest quality tier of links possible. These links are often five to ten times more effective than level 2 links. They are far more challenging to capture and require more resources than other tiers. 

International and translation

Reputation management in countries other than the USA and Canada is considered an international reputation campaign. They are different due to geographic targeting of content, cultural specialization, and language differences. For example, international projects may target different TLD's (top-level domains like .com or .co.uk). From an SEO perspective, many countries are less "mature" than those in North America, increasing the number of resources necessary to have a successful campaign. 

Best practices development

With over ten years of experience in reputation management, Reputation X knows what works and what doesn't. Reputation management best practices for a specific company can vary widely. We develop a custom reputation management best practices guide as part of some campaigns so in-house PR and SEO teams can continue the work we began. 

Custom campaigns

A custom campaign is a reputation program that solves an issue "outside the box." Upcoming political campaigns, campaigns against short-selling schemes, aggressive counterpoint development, specific international campaigns, and more fall into this category.