Reputation management works to monitor and engineer how people perceive an entity. Today, search and social media are the windows through which people obtain information about a company, product, service, person, or brand. Reputation management controls and organizes information online to improve sentiment about the subject.
What reputation management can do
Many aspects of an online profile can be improved:
Benefits of a good reputation
The benefits of a positive reputation include better opportunities, fewer lost opportunities, easier hiring, better reviews and ratings, and one is often given the benefit of the doubt.
Executives and businesses are the most common focus of reputation services. Other entities that benefit from a positive reputation include politicians, small businesses, celebrities, countries, products, and branded services. Around the world and in dozens of languages, nearly every industry uses some form of reputational PR to improve how they're seen online.
