Once you begin, you'll be contacted by your dedicated Project Manager. She or he will provide you with a welcome packet explaining next steps for your reputation management campaign.
You'll be asked a number of questions about the online profile in question, similar entities, your objectives with the campaign, and much more.
Your Project Manager will schedule a call with you where you will meet your team!
Once we've received the information from you, our team will meet internally to discuss and start the research process. We research what makes the online profiles of similar entities "tick" from a content and technical perspective including:
Like content, the various platforms for which we develop are optimized. We may develop entire websites that are purpose-built to perform well.
We'll often change third-party databases, make technical recommendations to improve your existing web properties, and juice the relative strength of various web metrics.
Our technical teams have been at it since Google was still in diapers, and they put that experience to work for you.
We refer to the content we produce as "genetically modified content". Content that's designed to perform. A few examples include:
You can always approve branded content before its published.
Every online reputation management or Wikipedia campaign we undertake starts with deep research and a custom strategy.
Learn about what reputation is, how to manage reputation, defamation, online reviews, prices for online reputation management services, Wikipedia editing and eligibility, and how to remove online content below.
Reputation is the subjective, qualitative belief a person has in a brand, a person, a service, or other entity. In people, reputation is different than character. Character is an intrinsic value, but reputation is an opinion.
Today, search results are the "middle-man" between the true character of an entity and how it is perceived - reputation.
Online reputation management services work to improve how search engines reflect the reputation of brands, whether people, companies, or something else. Learn more about what reputation is here.
Reputation is how a brand is seen. Reputation management works to improve what people see about a brand – mainly online.
Reputation management is improved by engineering content, ratings, reviews, and more. It includes promoting positive content, and working to demote (reduce or eliminate) the visibility of negative content. A brand reputation can apply to a person, company, product, service, or even a political entity. Find out more about what reputation management is here.
Defamation and libel are often confused. Defamation is when someone's words or other content cause damage to a person or brand. Libel is when those words are written down. Slander is when those words are spoken. Both libel and slander are methods of causing defamation. Want to learn more about defamation? Click here.
Online reviews can be improved by improving products, services, or the way customer service deals with issues. While this approach generally works to decrease the number of negative reviews, a more proactive approach to improving reviews and star-ratings on sites like Yelp, Google Reviews, and others needs to be taken. Reputation X uses an approach to improve reviews that differ from industry to industry. In some cases a gated review approach may be taken to vet reviewers before asking them to leave a review, for others gating is not necessary. In any case, reviews are improved almost 100% of the time. To learn more about improving online reviews, click here.
Reputation management costs between $4,000 one time, and $10,000 or more per month. The price range of an online reputation program varies widely based on factors and depends on the desired outcome. It may include Wikipedia management, ratings and reviews, promotion of positive content, development of new content, removal of content from websites or search engines, and many other things. Every reputation management campaign is different, and costs vary significantly. To get a quick estimate about online reputation management pricing click here.
Some changes to search results, like removing a page, can happen in only a few days. Other forms of reputation management can take weeks or even years. The time it takes to change search results varies depending on a number of factors. For example, a typical campaign to improve online reviews may begin to bear fruit in only a week or two and continue to result in better reviews and ratings over time. But the time it takes to push search results down for a negative Wall Street Journal article for a financial services firm may require many months. Campaigns in languages other than English have their own timelines. To find out more about how long it takes to change Google or other search results see this article.
At its core, Wikipedia strives for reliability. Are there articles written about your brand or about you? A Wikipedia page about a person requires the person be notable. Many people and brands believe they are notable enough, but aren't.
An article where you are just mentioned or quoted isn't usually good enough. Articles about you need to be *about* you as the main subject. This type of article could be an interview, a biography, or an article by a reasonably well-known author.
Here are two guidelines:
Learn more about Wikipedia article eligibility here.
Google results are permanent, right? Well, not always. So, how do you get something removed from Google? There are five ways to remove content from Google search - or to effectively remove it. Content removal can be a tricky thing, but this guide should help.