Online Brand Management

Brand monitoring

Reputation X provides brand monitoring to measure brand sentiment, threats, and opportunities in search results. When negative search results are poised to become more visible due to a trending topic, news item, or social media backlash, we are there to alert stakeholders and make recommendations.

We serve as your eyes and ears on the web, making sure that you’re always aware of the conversation happening around your brand

Beyond monitoring, we take action

There are many companies that monitor reputation. What sets us apart is that we take action. We provide reputation protection campaigns for brands, content suppression or even removal of some types of online content, Wikipedia development and maintenance, executive brand building, and a host of other services dedicated to maintaining a positive identity for your brand online.

Decreasing visibility of negatives

Every company gets its fair, and often unfair share, of bad news. But in the online environment it's amplified. Reputation X decreases the visibility of negative content online about a brand - sometimes even to zero. 

Enhancing visibility of positives

Public relations is a funny thing. Just because you post it doesn't mean they'll come. We can massively amplify the visibility of positive press by engineering search results.

We make PR better

We can also work with the PR departments of brands to make the work they do shine. For example, when an important but possibly boring company announcement is made, Reputation X can boost its visibility so it actually gets traction in search. 

Clear, objective reporting 

No marketer is an island. We make it easy to share reputation and sentiment reporting data with stakeholders. Reports can be customized to include the data you want using various platforms. We're flexible. If we don't currently use the platform you prefer, we can get it. 

After ten years in the business, we know a thing or two about how to build a reputation management plan that works.

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