Reputation X provides brand monitoring to measure sentiments, threats, and opportunities in search results. When negative search results are poised to become more visible due to a trending topic, news item, or social media backlash, we are there to alert stakeholders and make recommendations.
We serve as your eyes and ears on the web, making sure that you’re always aware of the conversation happening around your brand
More than monitoring, we take action
There are many companies that monitor reputation. What sets us apart is that we take action. We can provide reputation protection campaigns, content suppression or removal, Wikipedia maintenance, executive brand building, and a host of other services dedicated to maintaining a positive identity for your brand online.
Clear and objective reporting
No marketer is an island. We make it easy to share reputation and sentiment reporting data with stakeholders. Reports can be customized to include the data you want using various platforms. We're flexible. If we don't currently use the platform you prefer, we can get it.
After ten years in the business, we know a thing or two about how to build a reputation management plan that works.
Strategies
- Public relations. Reputation management is PR, but PR is more than just reputation management. We apply a comprehensive PR plan to determine your goals and take actionable steps to get you there.
- Content marketing. If you want to increase your visibility you have to put out content that deserves to be looked at. We understand the power of quality content, as well as the methods for developing and sharing it.
- Custom outreach. An important part of any online brand management campaign is an "always on" outreach campaign designed to improve search results for not only the main website, but for other positive content associated with the brand. A custom outreach campaign ensures that all excellent content has its day in the sun.
- Social media. Your social media pages serve as your direct line of contact to the people who are interested in what you have to offer. It’s not enough to just set them up—you have to bring something positive to the table and encourage others to engage.
These are just a few of the strategies that we use to offer our clients superior reputation management. We create custom plans that respond to each client’s individual needs and goals, and we never rely on shortcuts.