Removal from Google Search

More than just the Google URL removal tool

Google will de-index (remove) certain types of online content

It may be possible to de-index a web page or site from Google search results. De-indexing removes search results completely from the search engine. But there's more to it than using the Google removal tool and submitting a request. Removing results from any search engine requires the right strategy.

deindexing search results imageMost people think that what we see on the internet is there forever... but is it? Sometimes search results can be completely removed via a process known as de-indexing. De-indexing removes a search result directly from the index and cache of search results.

There are limited types of content that can be de-indexed. For example, copyright infringement and personal data can be de-indexed. A negative review on your product likely cannot; however, there are other methods to remove negative online content.

Examples of content that can often be de-indexed

Web content that can be removed from search engine indexes includes:

  1. Copyright infringement
  2. Child abuse images
  3. Social security numbers
  4. Bank account numbers
  5. Credit card numbers
  6. Signature images
  7. Sexually explicit imagery that has been posted without consent

If a particular piece of content meets the guidelines above, then we may well be able to have it completely removed from Google. However, de-indexing is unusual and is often difficult to accomplish. To that end, it is crucial to have experience and expertise to navigate the process.

This article will unpack some of the most common types of content that can be successfully de-indexed.

Revenge porn

U.S. laws vary widely according to each state, as do laws in any country. Anti-cyber harassment laws can be helpful in removing revenge porn: sexually explicit photos or videos that are distributed without consent for harassment purposes, often by disgruntled ex-partners.

Does Google remove revenge porn?

Yes, it does. Google has stated that it will voluntarily remove this content upon request, and the company even offers a revenge porn web form that can be filled out for that purpose.

Does Google remove personal data?

Yes, but it depends on the kind of data. Google is willing to remove personal information, again through a simple web form application.

Google may consider removing the following information:

  1. Government-issued identification numbers
  2. Information used for common financial transactions
  3. Information that could lead to financial harm or identity theft
  4. Information considered confidential

The below screenshot shows more detailed information on the type of information that can be removed, as well as information Google doesn't usually remove.

types of info that can be removed


Google deliberates requests on a case-by-case basis; however, it does not remove publicly available information from government websites.

What do Google and Twitter do about child abuse imagery?

Google takes an active stance when it comes to removing child abuse imagery, sexual or otherwise. In fact, in conjunction with Twitter, the internet giant has created a tagging system for child abuse imagery, as well as a web crawler to find and remove child pornography. Google wrote this software in partnership with the Internet Watch Foundation, which seeks to curb child pornography.

Reputation Analysis Tool

How can harmful online information be de-indexed?

Some of the negative information found on the web can cause great damage, yet it may not strictly fall under these categories. Information that harms your reputation, whether it's your personal reputation or that of your company, is extremely difficult to de-index. Even in cases when the information is probably not true.

There are other reputation management strategies that can help you to improve the overall sentiment of your search rankings. 

How to get online content de-indexed

Reputation X has a long track record of success when it comes to helping to repair company and personal reputations. We can help you in your endeavors to de-index harmful information online. We can also help in cases when de-indexing requests have been denied. Repairing your online reputation is not easy, and what worked yesterday may not work today. But help is at hand – we successfully transform online reputations every day. Contact us to get started today. 

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