Frequently asked questions
FAQ's About ORM
Quick answers to questions
- How long does reputation repair take?
- Removal of negative articles or blog posts
- Removal of negative or inaccurate online reviews
- Removal of videos
- Reputation repair (push good up / bad down)
- How much does reputation repair cost?
- Why does reputation repair cost what it does?
- Difference between cheap and "real" ORM
Below are estimated times, each campaign is different.
Duration: 1-8 weeks
If the problem is negative content, and that content can be removed at the source, it can take as little as one week, or as long as a few months. Factors affecting duration include whether we have a relationship with the site, can contact the publisher, and if the publisher agrees to removal.
Duration: 1-2 weeks
Reviews that violate the Terms of Service (TOS) of the review platform can often be removed in a few days or weeks depending on the responsiveness of the platform.
Reviews that do not violate the TOS can usually only be removed by the individual that posted the review.
Duration: 1-2 weeks
There are a few methods to remove videos from YouTube or Google. If a video is in violation of the Terms of Service of the platform, or contains a copyright violation, the video can usually be removed within a couple of weeks.
Duration: Early results: 8 weeks. Completion: 6-10 months.
Reputation repair (excluding removals) that involves pushing negative content down and positive content up takes about two months to begin working in most cases.
The average reputation repair campaign takes six to ten months for satisfactory results. There is usually no long-term commitment (maintenance agreement) needed.
Cost: Average $5,000 per month
Reputation repair cost ranges from $3,000 per month to $15,000 per month for a limited number of months. Plans and pricing information for reputation management can be found here.
A true reputation improvement campaign requires the following minimum resources:
- Brand Reputation Strategist
- Project Manager
- SEO expert
- A Content Manager / Writer
- Researcher and an Outreach person
- Web Developer
- Various software platforms
Human resources are usually based in the US, Canada, or UK with international resources as needed for culture-specific content or translation when needed.
There are software-based reputation companies and there are human-based companies. Most inexpensive reputation firms are either DIY (do it yourself) or really just reputation monitoring and advice software. They don't actually solve problems. But they are inexpensive because there are very few people, if any, involved.
A true reputation management agency uses software, but relies on people do do things like:
- Research influencers and reach out to them
- Create content like articles, blog posts, social media, video and more
- Negotiate with publishers
- Adapt reputation strategies to evolve with search engines
- Have online content removed
Software can't do any of that.
Do you have other questions? You can contact Reputation X at 1-800-889-4812.