Frequently asked questions

FAQ's About ORM

Quick answers to questions



How long does reputation repair take?

Below are estimated times, each campaign is different.

Removal of negative articles or blog posts

Duration: 1-8 weeks

If the problem is negative content, and that content can be removed at the source, it can take as little as one week, or as long as a few months. Factors affecting duration include whether we have a relationship with the site, can contact the publisher, and if the publisher agrees to removal. 

Removal of negative or inaccurate online reviews

Duration: 1-2 weeks

Reviews that violate the Terms of Service (TOS) of the review platform can often be removed in a few days or weeks depending on the responsiveness of the platform. 

Reviews that do not violate the TOS can usually only be removed by the individual that posted the review. 

Removal of videos

Duration: 1-2 weeks

There are a few methods to remove videos from YouTube or Google. If a video is in violation of the Terms of Service of the platform, or contains a copyright violation, the video can usually be removed within a couple of weeks. 

Reputation repair (push good up / bad down)

Duration: Early results: 8 weeks. Completion: 6-10 months.

Reputation repair (excluding removals) that involves pushing negative content down and positive content up takes about two months to begin working in most cases. 

The average reputation repair campaign takes six to ten months for satisfactory results. There is usually no long-term commitment (maintenance agreement) needed. 

How much does reputation repair cost?

Cost: Average $5,000 per month

Reputation repair cost ranges from $3,000 per month to $15,000 per month for a limited number of months. Plans and pricing information for reputation management can be found here

Why does reputation repair cost what it does?

A true reputation improvement campaign requires the following minimum resources:

  • Brand Reputation Strategist
  • Project Manager
  • SEO expert
  • A Content Manager / Writer
  • Researcher and an Outreach person
  • Web Developer
  • Various software platforms

Human resources are usually based in the US, Canada, or UK with international resources as needed for culture-specific content or translation when needed.

What's the difference between cheap and "real" online reputation management?

There are software-based reputation companies and there are human-based companies. Most inexpensive reputation firms are either DIY (do it yourself) or really just reputation monitoring and advice software. They don't actually solve problems. But they are inexpensive because there are very few people, if any, involved. 

A true reputation management agency uses software, but relies on people do do things like:

  • Research influencers and reach out to them
  • Create content like articles, blog posts, social media, video and more
  • Negotiate with publishers 
  • Adapt reputation strategies to evolve with search engines
  • Have online content removed

Software can't do any of that.

Do you have other questions? You can contact Reputation X at 1-800-889-4812.