The online reputation of brands and individuals is always under threat in the age of social networks, viral news, and live video streaming.
It’s crucial to have a comprehensive and well-defined social media reputation management strategy that not only helps to prevent or lessen any reputation crisis, but also takes proactive measures for building a strong social media reputation.
A company’s social media reputation also has a direct impact on its sales and revenue figures. Studies show that the purchase decisions of 78% consumers are influenced by social media posts.
Several other studies indicate that negative customer reviews and complaints about brands go viral much more frequently than does positive content.
There are also dozens of examples of companies creating propaganda content and making it viral on social media to tarnish the reputation of their competitors.
And once something goes viral on social media, it’s difficult to stop it from making an impact.