Here at ReputationX, ethics are important. When one works in the online reputation management game, it’s easy to turn to shady practices or to work on campaigns whose values don’t necessarily align.
ReputationX uses content marketing, search engine optimization, specialized reputation management tools, and public relations methodologies to improve online reputation ethically.
Where We Draw the Line. Every project is vetted by our team. If a team member is uncomfortable, we won't take it on.
Many online reputation management firms engage in overly aggressive tactics that appear to be effective on the surface but tend to cause more problems than they solve. We’ve been in the business for 10 years, and in that time we’ve set pretty clear limits for ourselves about what we consider crossing the line. When you know the right way to get something done, why go about it the wrong way? We promise our clients actionable, sustainable results, and we’re not going to achieve that if we cut corners.
Hacking. We don't hack websites. We're not hackers for many reasons, one of which is the fact that we look terrible in hoodies.
Fake reviews. We do not write fake reviews for Yelp or any other review site. We do not condone paying for fake reviews either. If you have negative reviews we will use our experience and skills to try and get them suppressed or removed.
Spamming. Want your link posted to a bunch of sites just so you can claim more links? You’re on your own for that. Want to spread a bunch of false negative information about your competitors? Same thing.
Search engines organize the world's information, they don’t verify it. Evildoers, or just lazy fact-checkers, take advantage of this virtual loophole and fill it with information that's misleading or downright false. Around the office we say, "Google doesn't kill people, people kill people," because search engines are extremely easy to use as weapons. To make matters worse, there is no time limit on search results, so even those that are false or unfair can remain online indefinitely.
Because search results are not reflective of truth, only relevance, our task is to help individuals and companies improve the way they are seen online by managing, analyzing, and putting into action the strategies that matters. We do this by either providing a counterpoint in search results or using proven, trustworthy techniques to tip the listings in our clients' favor.
Evil corporations. “Evil” is a subjective term, but if a corporation isn’t in line with our values we have no problem turning them down for business. (And fortunately, our friends and family have provided helpful outlines for us about which corporations we are not allowed to help out.)
Evil people. Serial killers are an easy group to turn down. As are scammers, cheaters, and liars. But how about a person who vocally objects to her taxes being used to support welfare initiatives? Or a person who made a mistake, has paid his debt, and just wants to live a normal life? These are tougher questions, and ultimately we decide whether or not to work with people on a case-by-case basis.
The incarcerated. We believe that when people have done their time, their debt to society has been paid. But while they are paying that debt we are unlikely to engage them as clients.
Conflicts of Interest. Sometimes we have conflicts of interest with other clients. In this case we will usually quietly decline a project.
Are we being biased?
Probably. But it’s important to us that the people we help and the devices we use to help them are in sync with our goals and our values. That’s part of why we’re sharing this information with you.
By being upfront about what we will and won’t do and who we will and won’t work with we take the guess work out of determining whether we’re always acting in our clients’ best interest. Want to know more? Our process is clearly explained at the link there.