PR Agency White Label Partnership
25% Negative Content Removed
Page 3+ Remaining Negatives Pushed To
Read Case Study
Marketing & PR
Full-Service Agency — 8-Year White Label Partnership
A full-service PR agency sought a long-term white label reputation partner to expand service offerings and revenue.
$1M+
Agency Revenue Generated
8 Years
Partnership Duration
3+
Active Client Campaigns
Results at a Glance
A full-service PR agency sought a long-term white label reputation partner to expand service offerings and revenue.
$1M+
Agency Revenue Generated
8 Years
Partnership Duration
3+
Active Client Campaigns
Impact at a Glance
Agency Service Offering
Before
No reputation services
→
After
Full reputation management suite
Agency Revenue Stream
Before
$0 reputation revenue
→
After
$1M+ generated over 8 years
The Challenge
A full-service public relations agency represented high-profile clients with complex, sensitive reputation needs — including a celebrity CEO facing a published exposé, a technology executive embroiled in controversy over charitable giving, and a politician with past judgment errors affecting search results. The agency's expertise lay in PR strategy, not the technical execution of reputation management.
They needed a complete solution: strategy, design, development, and promotion — all deliverable under their own brand with zero visibility into Reputation X's involvement. Confidentiality was absolute: clients could not know they were working with a third party, and the agency's standing as a full-service firm depended on seamless integration.
Our Solution
Reputation X became the agency's silent reputation practice — signing comprehensive NDAs, developing bespoke strategies for each client, co-authoring proposals, participating anonymously in sales calls, and executing every campaign without a trace of our branding. The agency maintained full credit and client relationship ownership throughout.
1
Confidentiality & NDA
Signed comprehensive NDAs and non-competition agreements before accessing any client information; all strategy documents, proposals, and deliverables were produced without Reputation X branding.
2
Bespoke Campaign Design
Developed distinct strategies per client: a high-profile article campaign for the CEO, development of five complete websites for the tech executive, and multilingual content campaigns for the politician.
3
Sales & Proposal Support
Co-authored rebrandable client proposals in Google Docs format; participated in end-of-sales-cycle calls as anonymous in-house specialists, enabling the agency to close high-value reputation contracts.
4
Ongoing Execution & Monitoring
Managed content creation and promotion, Wikipedia maintenance, and 24/7 reputation monitoring across all active client campaigns; provided phone and Zoom support during client strategy presentations.
The Results
The partnership has sustained for 8 years, generating over $1 million in agency revenue from reputation management services the agency could not have otherwise offered. Across campaigns, 25% of negative content was removed and the remainder displaced to page three or beyond. One client's Wikipedia page has been expertly edited and maintained for many years.
Reputation X continues to provide high-quality reputation management services to the agency as their white-label reputation partner — a relationship built on results, trust, and complete confidentiality.
Year 1
Three campaigns launched; NDAs signed; Wikipedia editing complete; agency closes first reputation clients.
Year 2–3
Campaigns producing consistent results; agency growing its reputation practice; new clients added.
Year 5+
Ongoing partnership with expanding client roster; $500K+ in agency revenue generated.
Year 8
Partnership continues; $1M+ in cumulative agency revenue; Wikipedia maintenance ongoing.
Key Takeaways
- Full-service white-label reputation management enables agencies to offer premium, high-margin services without internal overhead or expertise gaps
- Deep client knowledge gained through sales-cycle involvement leads directly to more effective and targeted reputation strategies
- Multilingual and multinational campaigns require specialized expertise that very few agencies can realistically build and maintain in-house
- A long-term partnership model creates compounding value — trust, process efficiency, and client knowledge improve with every engagement
Related Case Studies
Explore more examples of how we help clients transform their online reputation.
Your reputation is too important to leave to chance.
Talk to a strategist today and discover what is possible for your online presence.
Get Your Free Reputation Analysis
1-800-889-4812
|
info@reputationx.com