A mid-size PR agency needed to offer reputation management services without building an in-house team.
A mid-size PR agency needed to offer reputation management services without building an in-house team.
A mid-sized public relations agency represented high-profile clients — including a celebrity CEO facing an exposé, a technology executive with charitable giving controversies, and a politician attempting to resolve past judgment errors in search results. The agency lacked the internal capacity to deliver full-service reputation management, but needed to offer these services seamlessly under their own brand.
Confidentiality was non-negotiable. Each client required strict NDAs before any information could be shared, and the agency's end clients could have no awareness of Reputation X's involvement — the agency's credibility as a full-service firm depended on it.
Reputation X became the invisible backbone of the agency's reputation practice — signing NDAs, developing bespoke strategies, providing end-of-sales-cycle support, and executing campaigns entirely under the agency's brand. We worked through a single point of contact to ensure consistency and confidentiality across all three campaigns.
Signed comprehensive non-disclosure and non-competition agreements before accessing any client information; all deliverables produced without Reputation X branding.
Participated in end-of-sales-cycle calls acting as the agency's in-house specialists; crafted tailored proposals in rebrandable Google Docs format for each prospective client.
Created distinct strategies per client: high-profile article campaigns for the CEO, five complete websites for the tech executive, and multilingual content for the politician.
Set up reputation monitoring for each client; executed campaigns; provided phone and Zoom support during strategy presentations when technical questions arose.
25% of negative content was entirely removed from search results across all three client campaigns. The remaining negative content was pushed to the third page of search results or beyond. The first pages of Google search results were dominated by positive content and profiles within each client's control. The agency's Wikipedia page was expertly edited and has been maintained for many years.
The partnership has sustained for over five years, with the agency continuing to bring new clients to Reputation X for white-label reputation management services.
NDAs signed; strategy documents developed and rebranded for all three clients; monitoring established.
Campaigns launched simultaneously; Reputation X supporting sales calls for new agency prospects.
Initial improvements across all three client campaigns; agency closes additional reputation clients.
Ongoing partnership with expanding client roster; Wikipedia maintenance continues; new campaigns regularly added.
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