Reputation management has become a key factor in brand management, public relations and marketing communications in general. The benefits of online reputation programs for people, brands and companies are easy to glean. Imagine a diminished impact from negative propaganda, free media coverage, and a higher potential to turn cold visitors into customers and consumers.
Altering search results involves a never-ending evolution of tools and techniques, but most can be grouped into either removal, suppression (pushing down), protection or review management. We will assess and measure a reputation first, and then seek improvement.
There are many different reputation management tools, each of which have their own strengths. We provide reviews of various tools used for monitoring, review management, ORM, SEO, analytics and more.
We question ourselves and closely monitor our actions to ensure we hold to our ethical standards. Each member involved in a solution has a say as to the ethical nature of the work that will be performed for the client, and there are some kinds of clients that we flat out refuse to work with. We take this subject very seriously, and we invite you to discover more.
This is a short guide to online reputation, brought to you by ReputationX. If that sounds broad, it’s meant to! Online reputation management has become very complex in the last few years, and there is much to understand on this topic. This primer is meant to impart a basic understanding of the world of online reputation management.
If you’ve ever heard terms like “black hat SEO” you’ve probably been left wondering just what you were exposed to. These industry terms can be mysterious upon first contact, but we want to explain things for you. Here, we have put together a burgeoning list of online reputation management terms and definitions.
Reading is a way to change how you see the world, to garnish understanding from a different perspective. And, if you want to become an expert in something, books are fountains of knowledge that will help you in that effort. Here is a list of books related to the fascinating world of public relations, reputation management, and related subjects.
Many variables contribute to the cost of reputation management. Simple management tasks will obviously be cheaper, but custom brand building campaigns necessitate many hours of research and complex tasks which drive the cost up. Let us help you answer your questions about costs within the following bit of reading.
Over the years, search engines have worked hard to return the best search results given a search term. The process is entrenched in technical details, but it can be understood at a glance of the surface.
The details of history are always colored by the perceptions of the story tellers. But, with the massive databases of facts at our disposal through the internet, we can uncover a clear narrative of the origins and current state of reputation management.
If you’re unsure of the kind of work you need performed, or if you even need the services of a reputation management company, this is for you. We want to help you avoid scams, tell the differences between companies, understand best practices, and ultimately choose the company that’s right for you.
We encourage individual efforts to manage reputation, and we want you to be successful. Although it’s much harder to go it alone in today’s world of online reputation, there are methods that can help a do-it-yourselfer.