Reputation management resource allocation sample
Every online reputation campaign is different. The table below illustrates a typical resource allocation between startup, the first month, and an average month.
Please note that this is an approximation and that your campaign will certainly be different. Every campaign is custom.
| Step |
Action |
Startup |
First Month |
Avg. Month |
| Campaign setup |
|
|
|
| |
Project initialization |
5% |
|
|
| |
Client questionnaire (CQ) |
5% |
|
|
| |
Internal kickoff meeting |
10% |
|
|
| |
External kickoff meeting |
5% |
|
|
| |
Asset organization |
5% |
|
|
| |
Monitoring and tracking |
1% |
|
|
| Research |
|
|
|
|
| |
Competitive research |
5% |
|
|
| |
SEO research |
10% |
|
|
| |
Technical research |
10% |
|
|
| |
Publisher research |
10% |
|
|
| Strategy |
|
|
|
|
| |
Owned web property strategy |
5% |
|
|
| |
Earned web property strategy |
10% |
|
5% |
| |
Promotion strategy |
10% |
|
|
| |
Knowledge panel strategy |
2% |
|
|
| |
Listings strategy |
2% |
|
|
| |
Wikipedia strategy |
5% |
|
|
| Content |
|
|
|
|
| |
Content planning |
|
10% |
|
| |
Content development |
|
30% |
15% |
| |
Content outreach |
|
0% |
15% |
| |
Content promotion |
|
13% |
10% |
| |
Database updates |
|
5% |
|
| |
Wikipedia content |
|
5% |
|
| Development |
|
|
|
| |
Website development |
|
20% |
|
| |
Profile development |
|
|
10% |
| |
Social media development |
|
|
5% |
| |
Schema development |
|
2% |
|
| |
Wikipedia development |
|
|
10% |
| Promotion |
|
|
|
|
| |
SEO |
|
|
20% |
| |
Listings management |
|
10% |
|
| |
Outreach |
|
|
10% |
| |
Social recommendations |
|
5% |
|
