How are reputation management prices calculated?

Every online reputation campaign is different. A campaign to remove an SEC filing from Google is vastly different than a bad local review on Yelp. The search volume of a search phrase, the difficulty in ranking a search phrase, and the relative strength of a negative search result all contribute to how resources are calculated. The more resources a campaign requires, the higher the cost.

What goes into reputation management pricing

How resources are used for a typical reputation management campaign.

Reputation management resource allocation sample

Every online reputation campaign is different. The table below illustrates a typical resource allocation between startup, the first month, and an average month.

Please note that this is an approximation and that your campaign will certainly be different. Every campaign is custom.

Step	Action	Startup	First Month	Avg. Month
Campaign setup
	Project initialization	5%
	Client questionnaire (CQ)	5%
	Internal kickoff meeting	10%
	External kickoff meeting	5%
	Asset organization	5%
	Monitoring and tracking	1%
Research
	Competitive research	5%
	SEO research	10%
	Technical research	10%
	Publisher research	10%
Strategy
	Owned web property strategy	5%
	Earned web property strategy	10%		5%
	Promotion strategy	10%
	Knowledge Panel strategy	2%
	Listings strategy	2%
	Wikipedia strategy	5%
Content
	Content planning		10%
	Content development		30%	15%
	Content outreach		0%	15%
	Content promotion		13%	10%
	Database updates		5%
	Wikipedia content		5%
Development
	Website development		20%
	Profile development			10%
	Social media development			5%
	Schema development		2%
	Wikipedia development			10%
Promotion
	SEO			20%
	Listings management		10%
	Outreach			10%
	Social recommendations		5%

As you can see in the chart above, online reputation management phases consist of setup, research, strategy, content, development, and promotion. Overlaying those phases are administrative activities like project management, quality control, and certain specializations like SEO, SEM, etc.

The allocations listed above are for a typical, somewhat simple, suppression campaign for a company with the notability to earn a Wikipedia page. But if the project calls for development and promotion in a language other than English, or includes review and rating management, negotiation for the removal of online content, heavy SEO, or other specific activities, the allocation would be different than the sample above.

What goes into reputation management pricing

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Reputation management resource allocation sample

Every online reputation campaign is different. The table below illustrates a typical resource allocation between startup, the first month, and an average month.