Free Online RepuScore Checker

RepuScore was developed by Reputation X in 2014 as the first standardized metric for measuring online reputation. Think of it as a credit score for your digital presence — a single number between 1 and 100 that reflects the overall quality of how you or your brand appears online.

How RepuScore Works

The RepuScore algorithm analyzes five key dimensions of your online reputation:

• Search Visibility — How prominently you appear in search results and whether you control page one.
• Sentiment Score — The overall tone — positive, neutral, or negative — of content associated with your name or brand.
• Review Rating — Your aggregate star rating across major review platforms like Google, Yelp, and Trustpilot.
• Content Control — The percentage of first-page search results that you own or directly influence.
• Risk Level — Measures the presence of negative content in your top search results. A score of 0 means no risk detected; higher scores indicate damaging content that may need attention.

Our Proprietary Algorithm

Unlike a traditional credit score, a RepuScore reflects external perceptions — both genuine and manufactured — about an individual or brand. The proprietary RepuScore algorithm draws from user-generated content, external sources, and internal analytics to produce an objective, holistic measurement of reputation quality.

The algorithm accounts for the weighted impact of different content types, platform authority, search result volatility, and search position to deliver actionable intelligence. It has been continuously refined since 2014 based on nearly two decades of reputation management data.

RepuScore™ is a registered trademark of Reputation X, Inc.