How reputation management campaign resources are allocated
Every online reputation campaign is different. The table below illustrates a typical resource allocation between startup, the first month, and an average month.
Please note that this is an approximation and that your campaign will certainly be different. Every campaign is custom.
|Step||Action||Startup||First Month||Avg. Month|
|Client questionnaire (CQ)||5%|
|Internal kickoff meeting||10%|
|External kickoff meeting||5%|
|Monitoring and tracking||1%|
|Owned web property strategy||5%|
|Earned web property strategy||10%||5%|
|Knowledge Panel strategy||2%|
|Social media development||5%|
As you can see in the chart above, online reputation management phases consist of setup, research, strategy, content, development, and promotion. Overlaying those phases are administrative activities like project management, quality control, and certain specializations like SEO, SEM, etc.
The allocations listed above are for a typical, somewhat simple, suppression campaign for a company with the notability to earn a Wikipedia page. But if the project calls for development and promotion in a language other than English, or includes review and rating management, negotiation for the removal of online content, heavy SEO, or other specific activities, the allocation would be different than the sample above.