Managing celebrity reputation


They say that any publicity is good publicity, but at Reputation X, we know that's simply not the case. For people in the public eye, being at the mercy of the Internet -- where every step out the door can be a headline - means that it takes extra care and vigilance to keep a good image intact.

Services provided

  • Wikipedia monitoring for problems
  • Wikipedia editing or creation
  • Repair of search results
  • Image removal or suppression
  • Online content promotion
  • Social media monitoring


Celebrities are more accessible than ever before, thanks to an ever-increasing array of gossip sites, social media platforms, and media publications, all hungry for provocative (but not necessarily always truthful) stories. But when a celebrity attempts to change their personal brand and does so in a less than subtle way, things can go awry quickly.

Reputation X works quietly, behind the scenes, to craft online profiles in a way that doesn't seem forced. 

Search engines are often weaponized

There was a time when most of the knowledge about a public figure came from print and television interviews. The information was carefully curated by celebrities and their management teams to ensure that the image received by the public was exactly what was intended.

Today the environment is more complicated, and the very things that connect a celebrity to the public are the things that stand to do them harm. Our team of expert reputation managers is here to help.

Wikipedia must be controlled

Sites like Wikipedia can be the bane of a celebrity's existence. It's a strong site that appears in most normal search results and nearly all celebrity searches. Reputation X provides ethical Wikipedia monitoring, notability building, editing, and more.

Mythologies cultivated

Reputation X isn't only about protecting a reputation, we're about building it, too. We work hard with renowned figures and their management teams to understand the desired image carefully. By diligently defining how a celebrity would like to come across to his or her audience, we are better able to use our strategies to maintain and propagate that image.

A good image means different things for different celebrities, so we approach each of our VIP clients individually. Need help crafting a more positive public perception? We have the tools and expertise to make it happen.

Online mention monitoring 

When you're famous (or almost famous), every public or private move you make can be dissected across various platforms. Our dedicated team of professionals ensures that our celebrity clients maintain their desired reputations in the face of all this information. Across global time zones, our eyes and ears are open to any disparaging content. This includes, but is not limited to:

  • Social media pages like Facebook, Twitter, and Instagram
  • Search results on Google, Bing, and Yahoo
  • Comments on forums and Web pages
  • Wikipedia pages
  • Mainstream and independent media websites

Our diligent oversight ensures that no bad press goes unnoticed and that negative material is responded to quickly and carefully.