Take Back Control of Your Reputation

Personal reputation management services

When it's time for a clean slate

What people see when they Google your name is not always accurate or fair. We'll remove or push down inaccurate or damaging information so that the first thing people see when they search for you is what you want them to see. Schedule your free consultation today, and let us show you how we can help

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                    Everything is included

                    Research, strategy, monitoring, and more. We do it all, so you don’t have to. Here’s a sample of what we provide:

                    • Personal Brand Monitoring
                    • Research / Analysis
                    • Personal Reputation Strategy
                    • Technical Development
                    • Content Development
                    • Promotion / Amplification
                    • Outreach / Negotiation


                    Fastest possible results

                    We work to move the needle quickly.

                    We’ve solved problems in less than two weeks, while most campaigns begin to show progress within about 30 days of initial publication.

                    The timeline depends to a large part on the type of personal reputation management solution you require. But no matter which one it is, we’ll get you the fastest possible results.


                    Low to no maintenance

                    We do it right the first time.

                    We amplify the good, and remove or downplay the bad in a way that not only solves the problem, but generates a better online profile more in line with how you’d like to be seen.

                    The work we do tends to stick, because we don’t cut corners. That means low to no maintenance.


                    The experience you need

                    17+ years.
                    We've seen it — and solved it.

                    Reputation X was founded in 2005 in California. Since then, we have grown to become one of the most experienced and trusted reputation management firms for individuals in the world.

                    We serve executives, politicians, celebrities, and small business owners. 

                    Five-star reputation management

                    The Reputation X team are like surgeon-wizards for the internet.

                    See how we've done it before

                    View the free personal reputation management case study

                    The personal reputation repair case study outlines the steps we took to solve a client's problem. It will give you a broad overview of what we may be able to accomplish for you.

                    There is no doubt in my mind that Reputation X is the #1 company for online reputation management.
                    Merrill Lynch
                    Sr. Executive

                    Free reputation consultation

                    call 1.800.889.4812


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                    Set a Meeting

                    Schedule a Zoom meeting with an expert

                    Discuss your options with an expert. Get answers to questions about the best way to proceed, timeline, pricing, and much more.

                    The reputation repair process

                    01 Research

                    We examine online sentiment, ranking, content types, technical indicators, linking patterns, and content structures to better understand what might be needed to succeed.

                    02 Strategy

                    Your custom strategy will outline what we plan to do. We'll meet with you to discuss each step and answer any questions you may have.

                    03 Development

                    Development may include entire websites, articles, blog posts, third-party publications, reviews, testimonials and more. It may also include minor adjustments to web properties you already control.

                    04 Content

                    We will share our content strategy with you and you will know about, and often approve, any branded online content we develop. Content may take many forms.

                    05 Promotion

                    The promotion stage often involves either on-page SEO, off-page SEO, or both. We will be closely monitoring how the environment changes, and promoting content whose sentiment is positive.

                    06 Monitor & improve

                    Reputation X monitors brand sentiment and other online reputation KPIs in order to react quickly and promote further improvement.


                    Personal Reputation Repair: Rebuilding Trust and Credibility

                    Personal reputation repair is rebuilding a reputation that has been negatively affected or damaged. Whether you are an individual, business, or organization, a positive reputation is important for success and to attract opportunities.

                    Factors that Can Damage a Personal Reputation

                    Understanding what might harm your reputation is the first step to safeguarding it. Here are some of the more common factors that can lead to reputation damage:

                    • False or defamatory statements
                    • Criminal charges
                    • Leaked information
                    • Negative imagery
                    • Negative online reviews
                    • Scandals

                    These factors can profoundly affect various areas of one's life, including employment, relationships, and financial opportunities.

                    Strategies for Repairing a Personal Reputation

                    Each situation requires a specific solution, but here are some basic strategies that can be used to protect or repair a person's reputation online:

                    1. Monitor Your Online Reputation

                    The first step to repairing your reputation is understanding what people say about you online. You can use tools like Google Alerts, TalkWalker alerts, or social media monitoring tools to remain informed about what others might see about you online. 

                    2. Remove Negative Content

                    If you find negative content that is false or defamatory, you may have the ability to have it removed. This process might include contacting the author, publisher, or hosting website. Legal action may even be considered, though it is generally expensive.

                    3. Creating Positive Content

                    You can highlight the positive side of yourself by creating positive and helpful content such as blog posts, speeches, charity work, or community involvement. Each person and industry is unique, so the type of content will need to make sense for a person like you.

                    4. Engaging with Your Audience

                    Engagement on social media can help you appear more open and approachable, although sometimes, in the aftermath of a scandal, you will want to be very careful about using social media

                    5. Seeking Professional Help

                    Personal reputation management can involve a lot of work and knowledge of PR, SEO, and negotiation tactics. If you find it challenging to repair your reputation on your own, consider seeking assistance from a professional reputation management firm like Reputation X

                    Reputation X helps people improve the way they are seen online. We craft reputation management strategies that remove or reduce the visibility of negative online content while developing and promoting positive things.

                    Reputation repair pricing

                    Reputation repair price levels are based on the complexity of the campaign. Powerful negatives, persistent detractors, a weak search profile, and more add to the resources necessary for a successful project.



                    • Less serious issues
                    • Non-active detractors
                    • Six-month minimum



                    • Average issues
                    • Faster results
                    • Six-month minimum



                    • National or global issues
                    • Major publications
                    • Active detractors
                    • Six-month minimum

                    FAQs about reputation repair

                    A less serious issue might be a single negative in a local publication. Compare this to a more serious problem with multiple negative articles, or where one or more are in national publications like the New York Times or Fox News. The latter situation is much more challenging, so it requires more resources and frequently more time to solve. 

                    Reputation repair for a person generally begins to bear fruit after 60-90 days, though it can take six months or longer to clean up an issue. However, if negative content can be removed either from search engines or at the source, results will be much faster. 

                    A typical reputation improvement campaign for an individual will need content approvals, one or more interviews, some photography (usually headshots), but not much else. Reputation X does the vast majority of the work. There is usually one or more meeting per month via Zoom, and most communication from our Project Managers takes place over email. 

                    Free reputation consultation

                    call 1.800.889.4812


                    Talk with an expert
                    schedule a meeting

                    Set a Meeting

                    Schedule a Zoom meeting with an expert

                    Discuss your options with an expert. Get answers to questions about the best way to proceed, timeline, pricing, and much more.

                    Get Actionable Tips to Improve Reputation in Your Inbox


                    Putting your brand name in the headline of earned or owned content increase branded search engine visibility by a factor of 10.

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