Personal reputation management services

Fix bruised reputations for people

Take back control. Reputation repair for people.

What people see when they Google your name is not always accurate or fair. We'll remove or push down inaccurate or damaging information so that the first thing people see when they search for you is what you want them to see. Schedule your free consultation today, and let us show you how we can help

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                    Everything is included

                    Research, strategy, monitoring, and more. We do it all, so you don’t have to. Here’s a sample of what we provide:

                    • Personal Brand Monitoring
                    • Research / Analysis
                    • Personal Reputation Strategy
                    • Technical Development
                    • Content Development
                    • Promotion / Amplification
                    • Outreach / Negotiation


                    Fastest possible results

                    We work to move the needle quickly.

                    We’ve solved problems in less than two weeks, while most campaigns begin to show progress within about 30 days of initial publication.

                    The timeline depends to a large part on the type of personal reputation management solution you require. But no matter which one it is, we’ll get you the fastest possible results.


                    Low to no maintenance

                    We do it right the first time.

                    We amplify the good, and remove or downplay the bad in a way that not only solves the problem, but generates a better online profile more in line with how you’d like to be seen.

                    The work we do tends to stick, because we don’t cut corners. That means low to no maintenance.


                    The experience you need

                    17+ years.
                    We've seen it — and solved it.

                    Reputation X was founded in 2005 in California. Since then, we have grown to become one of the most experienced and trusted reputation management firms for individuals in the world.

                    We serve executives, politicians, celebrities, and small business owners. 

                    Five-star reputation management

                    The Reputation X team are like surgeon-wizards for the internet.

                    See how we've done it before

                    View the free personal reputation management case study

                    The personal reputation repair case study outlines the steps we took to solve a client's problem. It will give you a broad overview of what we may be able to accomplish for you.

                    There is no doubt in my mind that Reputation X is the #1 company for online reputation management.
                    Merrill Lynch
                    Sr. Executive

                    Free reputation consultation

                    call 1.800.889.4812


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                    Set a Meeting

                    Schedule a Zoom meeting with an expert

                    Discuss your options with an expert. Get answers to questions about the best way to proceed, timeline, pricing, and much more.

                    The reputation repair process

                    01 Research

                    We examine online sentiment, ranking, content types, technical indicators, linking patterns, and content structures to better understand what might be needed to succeed.

                    02 Strategy

                    Your custom strategy will outline what we plan to do. We'll meet with you to discuss each step and answer any questions you may have.

                    03 Development

                    Development may include entire websites, articles, blog posts, third-party publications, reviews, testimonials and more. It may also include minor adjustments to web properties you already control.

                    04 Content

                    We will share our content strategy with you and you will know about, and often approve, any branded online content we develop. Content may take many forms.

                    05 Promotion

                    The promotion stage often involves either on-page SEO, off-page SEO, or both. We will be closely monitoring how the environment changes, and promoting content whose sentiment is positive.

                    06 Monitor & improve

                    Reputation X monitors brand sentiment and other online reputation KPIs in order to react quickly and promote further improvement.


                    Personal reputation repair overview

                    When it comes to personal reputation management, it is essential to take a proactive approach. Personal reputation management is a combination of reputation repair executed along with personal branding. This means not only creating and promoting positive content about yourself online but countering negative coverage too.

                    One basic way to do this is by creating profiles on popular platforms such as LinkedIn, Facebook, and Twitter. In addition to social media, another great way to promote positive content about yourself is through press coverage. If you have been featured in any articles, news stories, or interviews, share these on your personal website or blog. This will help to show the world that you are a thought leader in your industry.

                    One of the most important aspects of personal reputation management is creating content that positions you as an expert in your field. This can be achieved by writing blog posts, articles, or even books that focus on your area of expertise. By sharing your knowledge with others, you will be able to build a positive reputation that will last for years to come.

                    Of course, doing the above effectively involves a lot of work and resources. For example, most people cannot earn a Wikipedia page without significant online coverage (known as references). On its own, building a LinkedIn following requires about four hours per day. Add interviews, podcasts, search engine optimization, sentiment analysis, and monitoring, and a campaign can become overwhelming. That's where Reputation X steps in.

                    We help individuals build and amplify the way they are seen online. We craft reputation management strategies that remove or reduce the visibility of negative online content while developing and promoting positive things.

                    Reputation repair pricing

                    Reputation repair price levels are based on the complexity of the campaign. Powerful negatives, persistent detractors, a weak search profile, and more add to the resources necessary for a successful project.



                    • Less serious issues
                    • Non-active detractors
                    • Six-month minimum



                    • Average issues
                    • Faster results
                    • Six-month minimum



                    • National or global issues
                    • Major publications
                    • Active detractors
                    • Six-month minimum

                    FAQs about reputation repair

                    A less serious issue might be a single negative in a local publication. Compare this to a more serious problem with multiple negative articles, or where one or more are in national publications like the New York Times or Fox News. The latter situation is much more challenging, so it requires more resources and frequently more time to solve. 

                    Reputation repair for a person generally begins to bear fruit after 60-90 days, though it can take six months or longer to clean up an issue. However, if negative content can be removed either from search engines or at the source, results will be much faster. 

                    A typical reputation improvement campaign for an individual will need content approvals, one or more interviews, some photography (usually headshots), but not much else. Reputation X does the vast majority of the work. There is usually one or more meeting per month via Zoom, and most communication from our Project Managers takes place over email. 

                    Free reputation consultation

                    call 1.800.889.4812


                    Talk with an expert
                    schedule a meeting

                    Set a Meeting

                    Schedule a Zoom meeting with an expert

                    Discuss your options with an expert. Get answers to questions about the best way to proceed, timeline, pricing, and much more.

                    Get Actionable Tips to Improve Reputation in Your Inbox


                    Putting your brand name in the headline of earned or owned content increase branded search engine visibility by a factor of 10.

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