MADE IN CALIFORNIA, SINCE 2005
Take Back Control of Your Reputation
Personal reputation management services
When it's time for a clean slate
What people see when they Google your name is not always accurate or fair. We'll remove or push down inaccurate or damaging information so that the first thing people see when they search for you is what you want them to see. Schedule your free consultation today, and let us show you how we can help
Free reputation repair test
Answer a few questions. Get your solution.
- Please choose the best answer.
- Personal Brand Monitoring
- Research / Analysis
- Personal Reputation Strategy
- Technical Development
- Content Development
- Promotion / Amplification
- Outreach / Negotiation
Fastest possible results
We work to move the needle quickly.
We’ve solved problems in less than two weeks, while most campaigns begin to show progress within about 30 days of initial publication.
The timeline depends to a large part on the type of personal reputation management solution you require. But no matter which one it is, we’ll get you the fastest possible results.
Low to no maintenance
We do it right the first time.
The work we do tends to stick, because we don’t cut corners. That means low to no maintenance.
The experience you need
We've seen it — and solved it.
Reputation X was founded in 2005 in California. Since then, we have grown to become one of the most experienced and trusted reputation management firms for individuals in the world.
We serve executives, politicians, celebrities, and small business owners.
Five-star reputation management
The Reputation X team are like surgeon-wizards for the internet.
See how we've done it before
View the free personal reputation management case study
The personal reputation repair case study outlines the steps we took to solve a client's problem. It will give you a broad overview of what we may be able to accomplish for you.
There is no doubt in my mind that Reputation X is the #1 company for online reputation management.
We examine online sentiment, ranking, content types, technical indicators, linking patterns, and content structures to better understand what might be needed to succeed.
Your custom strategy will outline what we plan to do. We'll meet with you to discuss each step and answer any questions you may have.
Development may include entire websites, articles, blog posts, third-party publications, reviews, testimonials and more. It may also include minor adjustments to web properties you already control.
We will share our content strategy with you and you will know about, and often approve, any branded online content we develop. Content may take many forms.
The promotion stage often involves either on-page SEO, off-page SEO, or both. We will be closely monitoring how the environment changes, and promoting content whose sentiment is positive.
06 Monitor & improve
Reputation X monitors brand sentiment and other online reputation KPIs in order to react quickly and promote further improvement.
Personal Reputation Repair: Rebuilding Trust and Credibility
Personal reputation repair is rebuilding a reputation that has been negatively affected or damaged. Whether you are an individual, business, or organization, a positive reputation is important for success and to attract opportunities.
Factors that Can Damage a Personal Reputation
Understanding what might harm your reputation is the first step to safeguarding it. Here are some of the more common factors that can lead to reputation damage:
- False or defamatory statements
- Criminal charges
- Leaked information
- Negative imagery
- Negative online reviews
These factors can profoundly affect various areas of one's life, including employment, relationships, and financial opportunities.
Strategies for Repairing a Personal Reputation
Each situation requires a specific solution, but here are some basic strategies that can be used to protect or repair a person's reputation online:
1. Monitor Your Online Reputation
The first step to repairing your reputation is understanding what people say about you online. You can use tools like Google Alerts, TalkWalker alerts, or social media monitoring tools to remain informed about what others might see about you online.
2. Remove Negative Content
If you find negative content that is false or defamatory, you may have the ability to have it removed. This process might include contacting the author, publisher, or hosting website. Legal action may even be considered, though it is generally expensive.
3. Creating Positive Content
You can highlight the positive side of yourself by creating positive and helpful content such as blog posts, speeches, charity work, or community involvement. Each person and industry is unique, so the type of content will need to make sense for a person like you.
4. Engaging with Your Audience
Engagement on social media can help you appear more open and approachable, although sometimes, in the aftermath of a scandal, you will want to be very careful about using social media.
5. Seeking Professional Help
Personal reputation management can involve a lot of work and knowledge of PR, SEO, and negotiation tactics. If you find it challenging to repair your reputation on your own, consider seeking assistance from a professional reputation management firm like Reputation X.
Reputation X helps people improve the way they are seen online. We craft reputation management strategies that remove or reduce the visibility of negative online content while developing and promoting positive things.
- Less serious issues
- Non-active detractors
- Six-month minimum
- Average issues
- Faster results
- Six-month minimum
- National or global issues
- Major publications
- Active detractors
- Six-month minimum
A less serious issue might be a single negative in a local publication. Compare this to a more serious problem with multiple negative articles, or where one or more are in national publications like the New York Times or Fox News. The latter situation is much more challenging, so it requires more resources and frequently more time to solve.
Reputation repair for a person generally begins to bear fruit after 60-90 days, though it can take six months or longer to clean up an issue. However, if negative content can be removed either from search engines or at the source, results will be much faster.
A typical reputation improvement campaign for an individual will need content approvals, one or more interviews, some photography (usually headshots), but not much else. Reputation X does the vast majority of the work. There is usually one or more meeting per month via Zoom, and most communication from our Project Managers takes place over email.
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