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Expert reputation marketing services
Reputation management services are all we do
We Improve how your business is seen online
We improve the way brands are seen in organic and social results. Reputation marketing improves search results, reviews and ratings, Wikipedia, Knowledge Panel, and more. Set your meeting with an expert now.
Five-star reputation management
The Reputation X team are like surgeon-wizards for the internet.
- Knowledge panel improvement
- Search engine optimization
- Technical on-site SEO
- Review and rating improvement
- Reputation protection
- Wikipedia management
- Reputation monitoring
The whole profile
We enhance the entire online profile.
Our corporate reputation marketing services improve nearly every aspect of the brand’s search profile. We improve online sentiment for the brand, SEO, Knowledge Panel, Wikipedia, reviews, like Google reviews and Yelp, executive profiles, and social content.
Our objective is to improve how the brand is seen online by all stakeholders.
Measurable results
Clear, objective improvement.
The experience you need
17+ years.
We've seen it — and solved it.
There is no doubt in my mind that Reputation X is the #1 company for online reputation management.
Free reputation consultation
Discuss your options with an expert. Get answers to questions about the best way to proceed, timeline, pricing, and much more.
01 Research
We examine online sentiment, ranking, content types, technical indicators, linking patterns, and content structures to better understand what might be needed to succeed.
02 Strategy
Your custom strategy will outline what we plan to do. We'll meet with you to discuss each step and answer any questions you may have.
03 Development
Development may include entire websites, articles, blog posts, third-party publications, reviews, testimonials and more. It may also involve minor adjustments to web properties you already control.
04 Content
We will share our content strategy with you, and you will know about, and most often approve, any branded online content we develop. Content may take many forms.
05 Promotion
The promotion stage typically involves either on-page SEO, off-page SEO, or both. We will be closely monitoring how the environment changes, and promoting content whose sentiment is positive.
06 Monitor & improve
Reputation X monitors brand sentiment and other online reputation KPIs in order to react quickly and promote further improvement.
Guide to reputation marketing
Best practices for business reputation marketing
Article
Reputation marketing overview
Overview
"Sentiment" is the polarity of an opinion- whether it is positive, negative, or neutral. It can be expressed in review scores, star ratings, or like/dislike indicators. Reputation marketing is the practice of monitoring and improving sentiment around your brand online.
Reputation marketing is a vital strategy for any business that wants to maintain and improve its online presence. It helps business decision-makers better understand and control what is being said about the brand or company and use that understanding to improve how it is seen online.
Reputation marketing involves the following tactics:
- Monitoring brand mentions
- Knowledge Panel development
- Organic ranking of positive content
- Business listings management
- Online review and rating management
- Wikipedia writing & editing
- Social media monitoring
- Social media development
- Search engine optimization (SEO)
- Online image management
Silver
$5k/mo
- Best for local businesses
- Improve reviews
- Light SEO
- Listings management
Gold
$8k/mo
- Medium-sized businesses
- Regional search optimization
- Multiple locations
- Custom program
Platinum
$10k/mo
- Larger organizations
- National SEO
- Many locations
- Highly customized program
Reputation marketing is the promotion, monitoring, and acquisition of positive brand content. It is a strategy used to better understand and control what is being said about you or your company in reviews, social media comments, online forums, and traditional press.
While there are many similarities between reputation marketing and reputation management, reputation marketing tends to focus on promoting positive content to highlight a brand's image with the goal of improving its sales. Reputation management is primarily concerned with protecting the brand by monitoring and influencing what people see about it.
Reputation marketing provides an opportunity to build your brand authority and reputation. It can lead to improved reviews and ratings, more fair and balanced Wikipedia pages, improved website SEO, better developed Google Business Profiles (formerly Google My Business), improved local SEO, Google Knowledge Panel development, and a higher percentage of owned branded search results.
Free reputation consultation
Discuss your options with an expert. Get answers to questions about the best way to proceed, timeline, pricing, and much more.
Get Actionable Tips to Improve Reputation in Your Inbox
Example
Putting your brand name in the headline of earned or owned content increase branded search engine visibility by a factor of 10.
Get tips and best practices like the one above in your email inbox.
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