Wikipedia Writing and Editing

Why use Reputation X for Wikipedia?

We improve Wikipedia page neutrality

Page neutrality, or the Neutral Point of View (NPOV) policy, is a fundamental principle of Wikipedia. But it's not often adhered to for business, living persons, or controversial subjects. This policy requires that all articles on Wikipedia be written from a neutral perspective, free from bias or personal opinion, and present all significant viewpoints in a balanced and factual manner.

Reputation X works to improve the neutrality and balance of business and executive Wikipedia articles. 

Remove warning banners and templates

Banners at the top of Wikipedia articles are somewhat like warning signs on a brand's article. It's not a good look. While we don't simply remove banners at the top of Wikipedia articles, we do improve the article to the point where they can be removed.

Restructuring Wikipedia articles

Wikipedia is edited by humans. Humans are often a walking incarnation of bias. Many factors contribute to imbalanced articles. Reputation X can often restructure the order and visibility of Wikipedia articles to bring a semblance of balance back to a brand's online narrative.

Add or improve Wikipedia article sections

Brands have little control over articles about themselves. Sometimes important sections are missing entirely. Other times editors have attempted to add them but gotten pushback from other editors who are biased. Reputation X can help add sections that are notable and relevant to Wikipedia articles.

Correct inaccurate information

Sources used in a Wikipedia article must usually be from a secondary source. That means that primary sources, like company financials on the brands' website cannot be used even though they are the best and most accurate information. Reputation X can often update third-party sources so that Wikipedia articles can be edited with up-to-date and accurate information. 

Improve infobox information

The infobox is the group of factual information found at the top, and upper right, of a Wikipedia article. It's often the first place people look when researching a brand online. Reputation X can improve and correct information in the infobox.

Experienced Wikipedia editors

Many Wikipedia editors we work with perform the edits free of charge. They want to make Wikipedia better. 

Wikipedia editors have a sort of pecking order. Editors who have made many edits that have been accepted are the best kind. These are editors with verified accounts rather than anonymous IP addresses. They have not been flagged often (or at all) by other users. They are sincerely interested in improving Wikipedia.

Every Wikipedia editor we work with is only asked to make edits they'd feel comfortable disclosing - whether they choose to or not.  

Subject matter expertise

When repairing a Wikipedia article, it's important to show knowledge of the subject. Why? Because editors check to see if edits were made by a qualified expert. How do they know? They look at the author's edit history.

We edit at the right pace

Make an edit too fast, and it will be rolled back. Every article has its own pace, and that pace is seen in the edit history. Similar pages can also shed light on the right pace. No matter how beneficial the changes are, if they're rushed, it can result in disaster. 

We've found that a slow, steady approach works best. We keep in mind that the Wikipedia article needs to improve for everyone - not just the client. 

Monitoring articles for changes

We watch Wikipedia pages for changes. When a significant change has been made, we alert the client. Without monitoring, it’s almost impossible to detect negative or unwanted content.

Why our edits "stick"

• Reputation X doesn't use in-house Wikipedia editors. Doing so would reduce our effectiveness. 
• We work with subject-matter experts to build or improve a Wikipedia page. 
• We only perform work that improves Wikipedia. 
• We only publish when notability guidelines have been met.

Once proper references and notability are established, we ask members of the Wikipedia community to review them. If various experienced editors don't believe a page is worthy of inclusion or the requested edits don't pass muster, we don't build or edit the page.