How to Get a Google Knowledge Panel
If you or your brand has a Knowledge Panel you're suddenly "somebody". It's a bit like a Wikipedia ...
Corporate Reputation Management
Enterprise online reputation services.
Related Content
7 Ways to Protect Your Business in a PR Crisis
by Kent Campbell
Target. Home Depot. Yahoo. Equifax. What do these four very different organizations have in common? ...
Measuring Corporate Sentiment
by Kent Campbell
Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical ...
Value of corporate reputation as an intangible asset
by Brianne Schaer
Just like we measure the revenue and turnover rates for a business, its corporate reputation is ...
- Home
- Services
- Reputation Marketing
- Business Reputation
Reputation can lift, sink, or otherwise change the value of a company. It has become one of the defining aspects for the value of a company. Improving your business's reputation can lead to benefits such as: increased revenue and stock prices, decreased churn rate, increased customer lifetime revenue and even better job candidates and employees.
Benefits of corporate reputation
We provide careful, thoughtful corporate reputation management services. Benefits include:
- Enhancing the visibility of existing positive content
- Making PR work better by boosting placements
- Identifying online problems before they become emergencies
- Monitoring and correcting global business listings
- Development of crisis management plans that keep people calm
- Lower marketing costs
- Better job candidates
Corporate reputation service details
How corporate programs differ
Enterprise reputation management is different than its local variant. With local reputation management, the focus is on local reviews, local influencers, and local SEO.
Enterprise reputation solutions are national, regional, or global in scope. They frequently entail multiple regional experts servicing various brands. This type of campaign frequently focuses on executives as well as the overarching brand because at the enterprise level executives become brands too.
Service types
Our corporate programs are often composed of services like these:
- Monitoring of brand mentions
- Sentiment analysis (ML/AI/Human)
- Survey of competitor sentiment
- Survey of competitor web presence
- Location-based review management
- National/global review management
- SEO for brands
- SEO for corporate
- Reputation management for executives
- Consultation with PR executives for maximum effectiveness
- Crisis management planning
- Influencer programs
Localization
Regional and national cultural traditions are as important as language. Speaking of language, we've performed online reputation management internationally in the following languages:
- English
- Mandarin
- Thai
- German
- Swedish
- Italian
- French
- Spanish
- Dutch
- and more
Pricing
Enterprise reputation management prices range from $8,000 to $15,000 per month. International reputation programs can add additional costs due to added costs such as in-country specialists.
More Resources
Below are resources that cover other aspects of corporate reputation services and solutions:
Get Your Free Analysis
Find out what can be done, how long it may take, and costs.