online reputation management
Search results have become the new corporate credit score for consumer trust
Business reputation damage can happen at any time. Reputation X provides services including:
- Brand reputation monitoring
- Review management services
- Wikipedia development and monitoring
- Removal of online content
- Corporate reputation defense
Reputational risk avoidance
Imagine for a moment two companies, both of which sell the same thing. Both have brick-and-mortar storefronts in high-traffic areas. Both engage with their customers and leave people with positive experiences. And yet, one is failing while the other one is thriving. Can you guess why?
In today’s competitive market, it’s not enough to run a business based on good products or services and good face-to-face relations with customers. Consumers are increasingly turning to the Internet over their friends and family for recommendations about where to give their business, and according to a 2016 consumer review study, 84% of consumers consider online reviews to be as trustworthy as personal recommendations.
Corporate reputation management
A business doesn’t just have to be good at what they do—they have to be able to portray their success online. Some of the places consumers form their opinion of a brand from include:
- Search results
- Google Knowledge Panel
- Online reviews
- Social media
- Corporate website/s
At Reputation X, we understand the immense power of a positive online presence and have been crafting custom solutions for over a decade. We work hard for our clients to improve awareness of their brand and build them a good online reputation, thereby increasing trustworthiness and revenue.
At their core, all online reputation management (ORM) campaigns follow two basic truths:
- Your company loses prospects with every bad search result.
- The creation and promotion of positive search results can reverse the damages of negative results.
Better Reviews, Better Press, Better Customers
Before doing business, most people check you out online. When they see something negative they move on to your competitors. 90% of consumers will read less than 10 reviews before making a decision about whether to use a business’s services or not, meaning you can’t afford for the negative to outweigh the positive.
Your business wants qualified prospects. We can help you get them by designing and developing online content and promotion plans that improve search results and drive business. Our services get you mentioned in a positive light while driving negatives away and improving online reviews. Unhappy customers are more likely to write reviews than happy customers, which is why our ORM services offer comprehensive strategies for bringing the positives to the forefront of search listings.
Corporate Reputation Monitoring
Human augmented reputation monitoring is better
The conversation happening online about your business happens mainly through search results and social media. We use both automated and manual means to find out about what's being said about you so that actions can be taken when needed. We check results by hand to ensure your online reputation score is accurate. Our business ORM services often catch negatives before they even show up in search results, helping you more efficiently handle your online image.
Local and global reputation services for companies
Reputation X’s programs can be targeted to specific locations around the world. In-country translation services and local SEO work hand-in-hand, and our international ORM services help businesses manage their brand online, no matter the market.
We've performed SEO and online reputation management regionally in the following languages:
- and more
Local businesses usually have a smaller footprint to engineer, so resource needs and costs are lower. Smaller businesses with fewer needs average about $5,000 per month for six months.
National or international corporate reputation programs are far more wide-reaching and can include multiple languages, regional differences in messaging, and more, and therefore cost more. Global reputation programs average $15,000 per month for at least six months.