Corporate Reputation Management

We provide careful, thoughtful corporate reputation management services. Benefits include:

• Enhancing the visibility of existing positive content
• Making PR work better by boosting placements
• Identifying online problems before they become emergencies
• Monitoring and correcting global business listings
• Development of crisis management plans that keep people calm
• Lower marketing costs
• Better job candidates

How corporate programs differ

Enterprise reputation management is different than its local variant. With local reputation management the focus is on local reviews, local influencers, and local SEO. Enterprise reputation solutions are national, regional, or global in scope. They frequently entail multiple regional experts servicing various brands. This type of campaign frequently focuses on executives as well as the overarching brand because at the enterprise level executives become brands too.

Service types

Our corporate programs are often composed of services like these:

• Monitoring of brand mentions
• Sentiment analysis (ML/AI/Human)
• Survey of competitor sentiment
• Survey of competitor web presence
• Location-based review management
• National/global review management
• SEO for brands
• SEO for corporate
• Reputation management for executives
• Consultation with PR executives for max. effectiveness
• Crisis management planning
• Influencer programs

Localization

Regional and national cultural traditions are as important as language. Speaking of language, we've performed online reputation management internationally in the following languages:

• English
• Mandarin
• Thai
• German
• Swedish
• Italian
• French
• Spanish
• Arabic
• Dutch
• and more

Enterprise reputation management prices range from $8,000 to $15,000 per month. International reputation programs can add additional costs due to added costs such as in-country specialists. 

 Below are resources that cover other aspects of corporate reputation services and solutions:

• Corporate reputation case study
• Measuring corporate sentiment
• How fake news affects corporations
• Guide to executive reputation
• How stock prices are manipulated by internet trolls