They say that any publicity is good publicity, but at Reputation X we know that's not always the case. For people in the public eye, being at the mercy of the Internet -- where every step out the door can be a headline -- means that it takes a whole lot of care and vigilance to keep a good image intact.
Celebrities are more accessible than ever before, thanks to an ever-increasing array of gossip sites, social media platforms, and media publications, all hungry for provocative (but not necessarily always truthful) stories.
Information can go viral at lightning speed, meaning it takes a dedicated team of people to make sure that potentially harmful content doesn't take over a celebrity's online persona.
There was a time when most of the knowledge about a public figure came from print and television interviews. The information was carefully curated by celebrities and their management teams to ensure that the image received by the public was exactly what was intended.
Today the environment is more complicated, and the very things that connect a celebrity to the public are the things that stand to do them harm. Our team of expert reputation managers is here to help.
The Internet doesn't sleep, and managing a celebrity's online reputation is a round-the-clock endeavor. When every picture, video, and comment can spread faster than wildfire, an online reputation management company like Reputation X can serve as a first responder.
Our strategy for maintaining a celebrity's online image can be broken down into three distinct areas:
Reputation X isn't only about protecting a reputation, we're about building it, too. We work hard with renowned figures and their management teams to carefully understand a desired image. By diligently defining how a celebrity would like to come across to his or her audience, we are better able to use our strategies to maintain and propagate that image.
A good image means different things for different celebrities, so we take an individual approach to each of our VIP clients. Need help crafting a more positive public perception? We have the tools and expertise to make it happen.
When you're famous (or almost famous), every public or private move you make can be dissected across a variety of platforms. Our dedicated team of professionals makes sure that our celebrity clients maintain their desired reputations in the face of all of this information. Across global time zones, our eyes and ears are open to any disparaging content. This includes, but is not limited to:
Our diligent oversight ensures that no bad press goes unnoticed, and that negative material is responded to quickly and carefully.
It's not enough to simply locate reputation-harming content online -- it has to be dealt with, too. Our team takes a holistic approach, creating responses that are reasonable, respectful, and effective.
We have a deep understanding of the Digital Millennium Copyright Act, which controls access to copyrighted material. We'll work to keep negative or false material from reaching the top of search listings, and make sure that the good stuff gets noticed.
Thankfully, the team at Reputation X is adept at overseeing celebrity reputations, helping you keep your good image intact, one gossip site and social media post at a time.