A good reputation management campaign focuses on deleting negative Google pages (and other search and social engines), and keeping any non-removable negative material from rising to the top of search listings. We accomplish that in a number of ways, depending on the situation at hand. Here are a few examples:
This method pushes down negative search listings so they don’t appear on the first pages of a branded search result - reducing their visibility dramatically. This is a good long-term strategy since it protects against future negative content that may arise.
From negative online reviews to bad links, we do our best to make the bad stuff disappear. It may be a single review, or an entire article, or even a complete website that may be able to be removed. Examples of information that can be removed from the web can be found here.
You can view an example of one past client solution for a financial services sector executive here.
Sometimes a reputation crisis seems to appear out of nowhere. When this happens, a comprehensive crisis management plan can help cooler heads prevail. Knowing in advance what journalists might ask, having responses ready, knowing who to contact in various situations and more can extremely valuable.
After any crisis, there's cleanup. There’s no such thing as a one-size-fits-all approach when you’re dealing with individual brands and their reputations. We don’t offer package-based reputation solutions for one big reason: They don’t work.
Search engines are smart enough to see the footprints packages create. The work done to create package-based reputation services is generally ignored by Google. So we don't do it.
The only way to improve the reputation of our clients is to design a custom program based on what is actually working for similar people and brands today. This type of personalized care is our specialty.
There’s more to ORM than polishing up how you appear online. Google is forever. A positive reputation has the ability to significantly boost your sales and prospects. That’s why we do everything in our power to make sure the best search results are ranked the highest in listings and the worst ones are pushed down.
We engineer positive results and design them to overwhelm bad ones with quality content and aggressive web promotion.
Reputation management cost for individuals depends a great deal on how well-known the client is. For example, a current Mayor getting a lot of negative press is more challenging, and uses more resources, than a past Mayor whose search results have calmed. The same goes for celebrities, executives, and others as well.
The cost for managing the online profile generally ranges between $3,000 per month and $8,000, and lasts about a year.
Individuals with very active detractors or important publications generating negative content normally require more resources, or may not even be possible until search result volatility subsides.
Below are links to helpful resources pertaining to reputation management for individuals:
Find out what can be done, how long it may take, and costs.