Negative and defamatory content in Google and other search results can have a huge impact on how consumers perceive a brand or an individual. Nearly 90% of all online experiences start from a search engine query. A separate study shows that in the last one year nearly 45% customers in the U.S changed their mind about doing business with a company because of negative search results.
Source: Search Engine Journal
So if branded keywords return negative search results for a company, it should ring alarm bells.
This is why it’s crucial for brands to have a professional team of search engine reputation management experts who can identify negative results and get them removed from the web before they cause any damage.
Removing content from search engines like Google, Bing and Yahoo is a delicate task. Because of the policies of these companies, it is difficult to remove content unless the original publisher cooperates.
However there are various approaches that professional ORM companies use to remove negative search results.
However, even after Google removes the content from its search results, it would still be accessible on the original URL.
Getting negative or private information removed from search engines is a time-consuming activity that requires a deep understanding of search engine policies and local laws. This is why it is strongly recommended that you seek help from professional online reputation management (ORM) companies.
Apart from search engines, there are many other platforms where negative content can be used to target a brand or an individual. Such platforms may have a mechanism for content removal.
YouTube is the world’s second largest search engine behind Google. With more than 1 billion unique monthly visitors, YouTube can be a marketer’s dream platform. But if a negative video shows up on YouTube, it can turn into a reputation nightmare.
But like Google search results, YouTube videos can also be removed under certain conditions.
There are several leading review sites where dissatisfied customers post reviews that can be damaging for a brand.
Here’s a quick look at three of them
RipOffReport.com is a leading platform for reporting business scams. However, it is frequently misused by individuals and brands to defame competitors. RipOff reports cannot be removed directly, but they can be countered in the following ways.
PissedConsumer.com is another high-ranking consumer review site. Removing reviews from this site involves three main steps
Reputation X has a high success rate with PissedConsumer removals.
Posts on ComplaintsBoard.com, another high-ranking review site, can be removed either by contacting the original poster or by taking legal action against the site.
ComplaintsBoard.com is another example of a site that Reputation X has successfully removed posts from.
Removal cases often require expert legal advice and a strategic approach, which is why hiring a professional reputation management company is often the best route to success.