We use a number of techniques to fix online reputation problems. Here is a sampling:
Here are a few statistics that reveal why a great online reputation can be a benefit to people and companies alike:
Of course the second question nearly always asked is "what does reputation management cost?". The costs of reputation management are hard to pin down without details because the problems are so wide-ranging. They can involve content development, placement fees, negotiation, legal costs, even charitable donations to make things happen. See the breakout below for sample reputation repair pricing:
The Cost of Reputation Repair
Repution management pricing is wide-ranging and depends heavily on the solution needed. Here are a few sample costs for popular campaigns:
You often can. If problems are not severe, and time is more plentiful than budget, a program of simply creating tens of thousands of words and building web properties has been known to work. If you would like to explore doing it yourself you can download the free online reputation management guide (button below) or check out some tips on our site here, or read on for more information on how to do it below.
If you need to fix an online reputation it often pays to hire someone who has been doing it for a while and has the right resources. Here are some things the pros have that most people and businesses don't:
You've worked to showcase your brand or image accurately across digital media and social – but ultimately, others can say anything they want about you online. Even the strongest companies are susceptible to negative reviews, press scandals, and misinformation at some point in time - but those with reputation management programs often don't show it. Online reputation repair fixes search results that are incorrect, unflattering, or irrelevant.
While reputation problems will eventually hurt most successful companies, the solution to reduce this eventuality is online reputation repair, which involves both managing negative content and curating positive content. Your end goal could be greater brand visibility or more sales for your company, or more accurate information for the public. Some companies hire reputation management experts to help with ongoing internet monitoring, in order to differentiate from the competition by providing stellar customer service.
Ongoing reputation repair and management requires an orchestrated effort between social media managers, Web programmers, SEO and marketing experts, and content creators to positively shape public opinion online.
Some largebusinesses have reputation teams in house, but when a negative event turns catastrophic, traditional PR or marketing departments may not have the depth of technical expertise to handle the resulting domino effect. It's far more than just press releases. Here are some reasons why outsourcing to an American reputation management company may be the right choice:
Consider the following statistics, all of which highlight the long-term cost of a negative brand reputation online:
While multinational corporations with tarnished reputations tend to make headlines (consider the 2010 Toyota recall of nearly 4 million vehicles, or a medicine recall that knocked down the sales of children’s Tylenol by up to 90 percent in 2010), reputation repair isn’t just for the Fortune 500.
Nonprofits, small businesses, bloggers, and journalists have suffered major professional setbacks from viral content. For instance, a Chrysler employee mistakenly posted a profane comment to Chrysler’s Twitter account, resulting in the loss of his job. In a similar vein, writer Jen Polachek “went into hiding” after the publication of a tone-deaf article in 2014 that came across as racist on feminist website, xoJane.
Reputation consulting services can help address these types of fallout and restore positive impressions for a range of clients, including:
An ill-conceived tweet from an executive, politician, or a single customer miscommunication spread across Facebook, or even a mishandled product defect can resonate long after you address the issue itself.
Even though content “lives” on the internet forever, there are proven tactics for reputation repair and ongoing management that have saved individuals and businesses from catastrophe, and driven a positive image back into their online identity.
There are two main approaches to immediate reputation repair: you can take it on yourself, or hire a professional to help you develop and implement a strategy. The route you choose depends on a number of factors, including the gravity of your situation, your budget, and your ongoing needs.
If you are only facing a few poor Google or Yelp reviews, you may be able to take your reputation into your own hands. A few tips:
If your challenges go beyond a few poor reviews or social media comments, it may be worthwhile to hire a professional reputation management company like Reputation X to help. For example, if a dissenter has created a fake “hate” site or engaged in elaborate attacks on your image, repairing your reputation may be a long road should you go it alone.
However you approach the improvement of your online presence, the best strategies are focused on the long-term and influence your audience across multiple channels. Negative events may feel catastrophic now, but with an ethical and experienced reputation management partner, you can conquer bad press –– no matter how viral it becomes.
At Reputation X, we create a personalized reputation protection plan for each client, employing the latest tactics in both SEO and human outreach. Because our approach is organic rather than automated, our clients’ reputation management strategies endure as Google’s algorithms change over time.
Call ReputationX at 1-800-889-4812 contact us for more information and a complimentary consultation.