Brand Building Services

A great online presence can often give you the edge you need to overcome adoption barriers.

 

Overview

A better reputation tends to grant in more opportunity. Better PR, positive online content, and glowing earned reviews create a line of defense against negative content.

Components of a brand building campaign

  • Competitive Intelligence
  • Online Components to Improve
    • Articles
    • Reviews
    • Wikipedia
    • Business Listings
    • SEO
  • A Roadmap to Success
  • Program Execution
  • Monitoring and Improvement
 

Details

Building the ideal search profile

93More than 93% of all online experiences start with a search engine query, and nearly 73% of consumers trust search engines when evaluating the reputation of a brand. Building a strong search engine profile is a critical part of any online reputation management strategy. 

Review management

Part of the development of an accurate and glowing online brand includes the development and curation of public opinion in the form of improved reviews. The difference between a 4-star and 5-star rating can mean hundreds of thousands of dollars in revenue.

Wikipedia page development

For brands that enjoy a level of notability deserving of a Wikipedia page, we often create or manage one. For brands that have not yet attained that level of public attention, but would like to, we have programs that slowly build online prominence, creating an environment where a Wikipedia page makes sense.

SEO Reputation Management

When good news languishes in branded search results far from the spotlight, we can help. SEO programs identify viable content for search promotion, perform influencer outreach, off-page SEO, and more to cause positive information to move up in search results.

Costs for developing a strong online brand can cost as little as $3,000 per month. Normally, brand building costs are less than they would be for reputation repair. You can learn more about pricing here.

 

Pricing

Pricing for reputation building services generally starts at $3,000 per month for a limited number of months (usually 6 or more), for individuals. Business reputation building begins at $5,000 per month. Global, localized (language and region), services require more resources and cost more.

Pricing example

Here is a typical example of a brand building campaign for a restaurant group in San Francisco:

  • Reach: Local, national, and international
  • Focus: Improve search results, correct outdated online brand information worldwide, develop network of influencer relationships for current and future campaigns, setup web analytics and reporting, provide multiple language support (primary english, and four others).
  • Cost: $10,000 per month for six months, then $5,000 per month maintenance and continued search engine optimization. 
 

More Resources

Below are resources for further reading on the subject of brand building.

What is reputation?

Building the reputation of a startup

Content marketing for your niche

 

 

“Reputation X has done an excellent job for our company. They deleted nearly all negative online content placed by a very active detractor, and pushed down the rest.”
SafeHarbor
Ralph Serrano
President | Safe Harbor Equity
 

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