ONLINE REPUTATION MANAGEMENT
Overview of our reputation building practice
In the brand comparison wars, a great online presence can often give you the edge you need to overcome adoption barriers.
A better reputation tends to result in more opportunity. Better PR, positive online content, and glowing earned reviews result in a line of defense against negative content.
Components of a brand building campaign
- Improved reviews and better star-ratings
- Negative content removal
- Negative content suppression
- Positive content creation and publication
- SEO reputation management of positive content
Building the ideal search profile
More than 93% of all online experiences start with a search engine query, and nearly 73% of consumers trust search engines when evaluating the reputation of a brand. Building a strong search engine profile is a critical part of any online reputation management strategy.
Part of the development of an accurate and glowing online brand includes the development and curation of public opinion in the form of improved reviews. The difference between a 4-star and 5-star rating can mean hundreds of thousands of dollars in revenue.
Wikipedia page development
For brands that enjoy a level of notability deserving of a Wikipedia page, we often create or manage one. For brands that have not yet attained that level of public attention, but would like to, we have programs that slowly build online prominence, creating an environment where a Wikipedia page makes sense.
SEO Reputation Management
When good news languishes in branded search results far from the spotlight, we can help. SEO programs identify viable content for search promotion, perform influencer outreach, off-page SEO, and more to cause positive information to move up in search results.