More than 93% of all online experiences start with a search engine query, and nearly 73% of consumers trust search engines when evaluating the reputation of a brand. Building a strong search engine profile is a critical part of any online reputation management strategy.
Part of the development of an accurate and glowing online brand includes the development and curation of public opinion in the form of improved reviews. The difference between a 4-star and 5-star rating can mean hundreds of thousands of dollars in revenue.
For brands that enjoy a level of notability deserving of a Wikipedia page, we often create or manage one. For brands that have not yet attained that level of public attention, but would like to, we have programs that slowly build online prominence, creating an environment where a Wikipedia page makes sense.
When good news languishes in branded search results far from the spotlight, we can help. SEO programs identify viable content for search promotion, perform influencer outreach, off-page SEO, and more to cause positive information to move up in search results.
Pricing for reputation marketing services generally starts at $3,000 per month for a limited number of months (usually 6 or more), for individuals. Business reputation building begins at $5,000 per month. Global, localized (language and region), services require more resources and cost more.
Here is a typical example of a reputation marketing campaign for a restaurant group in San Francisco: