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Reputation Marketing Services

A great online brand - only faster.


Reputation marketing combines reputation management with brand building. A better brand reputation provides more opportunities. Better PR, positive online content, and glowing earned reviews to create a line of defense against negative content. 

What reputation marketing accomplishes

  • Improved reviews and ratings
  • Wikipedia page development
  • Google Knowledge Panel development
  • Google My Business development
  • Website SEO
  • Local SEO
  • Own a higher percentage of branded results


Components of a reputation marketing campaign

  • Competitive Intelligence
  • Online Components to Improve
    • Articles
    • Reviews
    • Ratings
    • Wikipedia
    • Business Listings
    • SEO
  • A Roadmap to Success
  • Program Execution
  • Monitoring and Improvement

Building the ideal search profile

93More than 93% of all online experiences start with a search engine query, and nearly 73% of consumers trust search engines when evaluating the reputation of a brand. Building a strong search engine profile is a critical part of any online reputation management strategy. 

Find more reputation management statistics here. 

Review management

Part of the development of an accurate and glowing online brand includes the development and curation of public opinion in the form of improved reviews. The difference between a 4-star and 5-star rating can mean hundreds of thousands of dollars in revenue.

Learn more about online review management here. 

Wikipedia page development

For brands that enjoy a level of notability deserving of a Wikipedia page, we often create or manage one. For brands that have not yet attained that level of public attention, but would like to, we have programs that slowly build online prominence, creating an environment where a Wikipedia page makes sense.

Learn more about Wikipedia article development here.

SEO Reputation Management

When good news languishes in branded search results far from the spotlight, we can help. SEO programs identify viable content for search promotion, perform influencer outreach, off-page SEO, and more to cause positive information to move up in search results.


Reputation marketing costs

Pricing for reputation marketing services generally starts at $3,000 per month for a limited number of months (usually 6 or more), for individuals. Business reputation building begins at $5,000 per month. Global, localized (language and region), services require more resources and cost more.

Pricing example

Here is a typical example of a reputation marketing campaign for a restaurant group in San Francisco:

  • Reach: Local, national, and international
  • Focus: Improve search results, correct outdated online brand information worldwide, develop a network of influencer relationships for current and future campaigns, setup web analytics and reporting, provide multiple language support (primary English, and four others).
  • Cost: $10,000 per month for six months, then $5,000 per month maintenance and continued search engine optimization. 

Find Detailed Pricing Here

More resources

Below are resources for further reading on the subject of brand building.

What is reputation?

Building the reputation of a startup

Content marketing for your niche


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“Reputation X has done an excellent job for our company. They deleted nearly all negative online content placed by a very active detractor, and pushed down the rest.”

Safe Harbor reputation management testimonial
Ralph Serrano
President | Safe Harbor Equity

"You will be glad to have Reputation X as a strategic partner."

logo of lovell
Rosemary Plorin
CEO | Lovell