What is the difference between SEO and ORM? SEO stands for Search Engine Optimization. ORM stands ...
Search engine optimization to increase visibility.
SEO leads are 8.6x more likely to buy than outbound
Industrial-strength search engine optimization. After strategy and content, it's the most effective method we use for enabling changes to branded search results.
75% of users never visit the 2nd page of search results, so it’s important to make sure that every single result on the first page reflects positively on your brand.
A single bad search result can reduce your business by 22%.
The right way to improve your search results
Everyone knows that Google accounts for most searches that internet users make. And since Google’s goal is to make the world’s information accessible and relevant to them, the content we develop for every SEO program has to be useful. We excel at content-based search engine optimization.
Working with search engines
We work with search engines, not against them. In order to make the results from any SEO campaign stick, it's important not to use black hat techniques (keyword stuffing, sneaky redirects, link schemes, cloaking, etc.). We don't use black hat.
Quality all the way
SEO is based on quality content and links (for the most part). There is a massive qualitative difference between 10 backlinks from sites that no one has heard of and a single backlink from an authority that already has a huge following.
The truth is, re-engineering and improving your search results is usually possible, but it takes more than software and a few websites. Instead, it requires a human touch because machines like Google can smell other machines a mile away.
How SEO programs work
Components of an SEO program
Reputation X utilizes a number of strategies to make your business’s search results reflect who you really are. Here are some of the most common tactics we utilize during a typical search engine optimization campaign:
- Competitive link gap analysis
- Competitive content gap analysis
- Site architecture analysis
- Competitive improvement recommendations
- Disavowal of bad links
- Influencer research
- Influencer outreach
- Content planning
- Content development
- Link opportunity research
- Link building
- Web development / improvement
What is the best SEO strategy?
Since every brand has unique search results and needs, the cost of any given project will depend on what it takes to shape them. That’s why we take ample time to do an in-depth analysis up front before we devise a strategy and provide an estimate.
Below is a screenshot of one such analysis using data from SEMRush software.
Some programs that involve international SEO in many languages, link building in other countries, or are very challenging can consume more resources and are, therefore, more expensive.
Pricing for SEO services
Prices for search engine optimization services start at $3,000 per month. The truth is, the more resources applied to a given program, the better the results. The best SEO programs can be scaled. So while an SEO program priced at $3,000 per month will almost always move the needle, an $8,000 program will move it faster.
More SEO resources
Here are some additional helpful resources about search engine optimization:
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