search engine optimization
SEO leads are 8.6x more likely to buy than outbound
And since 75% of users never visit the 2nd page of search results, it’s important to make sure that every single result on the first page reflects positively on your brand. A single bad search result can reduce your business by 22%.
Why SEO from a reputation agency?
Search engine optimization performed by a reputation firm improves more than just your business website ranking. While most SEO firms focus on getting the "money site" to rank well, an experienced ORM firm will focus on that plus other branded content, even content you don't control, that people use to make buying decisions.
In short, SEO reputation management tends to focus on more of the sales funnel than traditional SEO.
The right way to improve your search results
Google gets 78% of searches that internet users make. And since Google’s goal is to make the world’s information accessible and relevant to them, your content has to actually be useful if you want to be found (and stay found) for the right reasons.
That’s why it’s important to work WITH search engines, not against them, if you want the results from any SEO campaign to stick. To create real, lasting search result change, you have to focus on quality, not just quantity, of your keywords and backlinks.
There is a massive qualitative difference between 10 backlinks from sites that no one has heard of, and a single backlink from an authority that already has a huge following.
The truth is, re-engineering and improving your search results is usually possible, but it takes more than software and a few websites. Instead, it requires a human touch.
Real authorities who are going to send you high-quality traffic (read: Traffic That Will Actually Interact) and build your brand visibility the right way require outstanding content created by experts.
Components of an SEO program
We utilize a number of strategies to make your business’s search results reflect who you really are. Here are some of the most common tactics we utilize during a typical search engine optimization campaign:
- Competitive link gap analysis
- Competitive content gap analysis
- Site architecture analysis
- Competitive improvement recommendations
- Disavowal of bad links
- Influencer research
- Influencer outreach
- Content planning
- Content development
- Link opportunity research
- Link building
- Web development / improvement
What is the best SEO strategy?
Since every brand has unique search results and needs, the cost of any given project will depend on what it takes to shape them. That’s why we take ample time to do an in-depth analysis up front before we devise a strategy and provide an estimate.
Below is a screenshot of one such analysis using data from SEMRush software.
Some programs that involve international SEO in many languages, link building in other countries, or are very challenging can consume more resources and are, therefore, more expensive.