Removing search results
Whenever possible we remove search results directly from the source.
Strong relationships with many online publishers enable us to effectively delete search results in a way they never come back. Often search results cannot be deleted at the source though. Predatory websites, publisher policies and intransigence stand in the way. In this case reputation marketing tactics work to delete search results from Google, Yahoo or Bing directly so that while the negative remains on the original site, it is no longer present in search results. Still, many pages simply cannot be removed, and in this case our services default to suppressing search results.
Pushing Down Search Results
Often web pages cannot be removed or altered so they no longer appear when people search. In this case we use a "suppression" campaign. A suppression campaign pushes down bad search results by promoting good ones. Sometimes good web pages already exist, most times they need to be created to some extent. We design a program to improve online branding and promote positive search results. Our publisher relationships, content marketing strategy, search engine optimization and social media engineering all work together to put our clients best face forward on the internet.
Protect Search Results
We help protect already good search results while making them even better. Bing, Yahoo and Google are in the business of search relevance. If your search results are not as strong as they could be, negatives can creep onto the first page, causing reputation damage. Reputation X examines similar people or companies, analyzes strengths and weaknesses in their profiles, then crafts our clients profiles to meet or beat them. The end result is a much stronger online presence through the art and science of internet reputation management.
Review Management
We offer review management on various platforms including Yelp, Google Plus, Twitter, Facebook and City Search. How it is done depends on a number of factors, but the first method is generally leveraging past and current customers in an organic fashion to cause ratings to improve naturally over time.
Reputation Services in Detail |
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Research |
Reputation research involves an examination of similar entities online in order to understand similarities and differences in the search profiles. Reputation research uncovers strengths and weaknesses that are later used to improve online reputation. |
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Strategy |
Reputation strategy defines a plan of action. It builds on research to define the best way to approach a problem and provide a solution. It is the overall blueprint used by the team to accomplish goals. |
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Content Brainstorming |
The right content makes all the difference. The right content is compelling, on-topic, and helps people and search engines with their query. We brainstorm content with clients to get it right. |
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Content Calendar |
Reputation management takes time and focus. One of the best reputation tools is the monthly content calendar as it keeps both clients and team on-track over time. |
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Content Development |
On-topic, relevant content development often includes articles, video, slides, press releases, blog posts, graphics (like info graphics) and other forms of online content. |
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Web Development |
Web development grows from initial research. Part of research is a gap analysis that reveals which web properties will have the best reputation outcome. These web properties are then developed. |
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Social Media Development |
Social media properties are usually an integral part of the reputation landscape. Well known properties like Facebook and Twitter are the norm, but specialty social media platforms are considered as well. |
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Web Property Analysis |
Existing web properties can be analyzed for web site optimization. This analysis reveals what can be done to help relevant web properties that already exist, rise in search results. |
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Removal |
Web page removal and review removal are often possible as part of an online reputation program. Most bad search results cannot be removed, but some can. |
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Negative Review Response |
Best practices to remove negative reviews suggest that an in-company representative should respond to all reviews. However we can often provide that service as well if the company cannot. |
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SEO Copy Writing |
Our reputation services normally include SEO copy writing because our aim isn't just to improve online reputation, but to improve opportunity for our clients as well. We not only help control online reputation, but improve SEO as well. |
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Reputation & Sentiment Monitoring |
Reputation and sentiment monitoring services often enable companies to see what is coming before it makes the first page. We offer reputation monitoring in many languages. |
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Reputation Building |
A good reputation can be made into an excellent one. Reputation building involves traditional and technical public relations backed by long-term reputation protection strategy. |
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Suppression |
Suppression campaigns will push down search results by helping negatives become less relevant in the search profile. In essence, it piles good news atop bad, causing bad search results to drop. |
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Training |
Reputation management training is part of every project we engage, because improving search results is a team effort. |