Category
Repair
How to deal with damaging search results: removal, suppression, de-indexing, crisis response, and the real limits of each approach.
285 articles
Branding Yourself Step-by-Step ? 10 Personal Branding Tips
Branding yourself may seem daunting, but if you break it down into steps improving your personal brand becomes far more manageable. These ten tips will walk you through the actions necessary to discover and implement the unique brand that is you.
How Instagram Reels Can Increase Engagement
Instagram reels aren’t all hype. These 15-30 second videos are best known for garnering engagement, which is the #1 metric for success on the platform.
20 Business Review Sites to Manage Online Reputation
One of the best ways to find customers and expand your business is through review and directory sites. It’s also how you grow your online reputation and…
Top Ten Reputational Crisis Management Techniques
It’s a company’s worst nightmare: a public relations crisis. It could be a bad business decision made by the company or the way an employee treated a customer. It could possibly be something completely out of your control, such as changing public opinion or even a lie about your company. Your reputation and maybe even […]
How to Turn Your Blog into a Trust Development Machine
What makes business blogging such a good idea?
What Is Reputational Harm? Definition, How It Happens, Avoidance
Companies spend years and countless dollars crafting their public image and reputation. A positive reputation can translate to higher profits and a healthy bottom line. However, it all can come crashing down in an instant. If a business’s reputation is harmed, it could be the result of misguided actions taken by the company, an employee, […]
Link Equity Explained: What It Is and How It Is Calculated
Link-building campaigns are a key tenant of every successful SEO strategy. To build authority and earn the respect of search engines, your website needs high-quality links from high-quality websites.
What Is an ESG Score? Importance and Who Decides It
Over the last few decades, the business world has seen a shift in the way people measure the performance of a company. Instead of simply looking at the bottom line of profit, investors and potential partners now consider other metrics when they size up a business. The way a company approaches environmental, staffing, and ethical […]
Greenwashing In Business: Reasons, Statistics, Identification and More
Greenwashing is a deceptive marketing strategy used by businesses to create the perception that their products, aims, and policies are environmentally friendly. It involves the use of green PR and green marketing to persuade the public that a company is committed to sustainability, even when it may not be the case. Companies engage in greenwashing […]
Examples of Successful Public Relations Crisis Recoveries
No matter the size of your business, there will most likely come a time when you will need to know how to handle a PR crisis. Sometimes the problems might not be due to your actions or even real. Whether it’s on account of an internal misstep, external misunderstanding, or even the changing tide of […]
Why a Negative Search Result Suddenly Rises and Then Stays Put
Have you ever wondered why certain search results rise in Google search results while others don’t? What factors influence the ranking of a webpage on Google? In this comprehensive guide, we will explore the key elements contributing to the rise of search results and shed light on the complex world of search engine optimization (SEO). […]
Reputation Quotes | Citations on Both Character and Reputation
A collection of 25 powerful quotes about reputation and character from history’s greatest thinkers, business leaders, and public figures. These timeless insights reveal why reputation matters and how to protect it.
The Two Best Methods to Monitor Hashtags on Instagram
Learn how to track Instagram hashtag performance using native Post Insights and third-party analytics tools to boost engagement and reach your target audience.
What Is the Digital Millennium Copyright Act? DMCA Overview
The Digital Millennium Copyright Act (DMCA) is a United States copyright law that significantly limits the liability of online service providers for copyright infringement committed by their users.
How to Maintain a Positive Digital Footprint: Key Actions You Should Take
With 25% of adult internet users having admitted to sharing sensitive information on social media, the importance of safeguarding your digital footprint cannot be overstated. Addressing concerns around how to protect your digital footprint, how to reduce your digital footprint, and how to manage your digital footprint effectively is something everyone should know how to […]
How to Rank In Googles Featured Snippets Results
Google is constantly developing new features that ensure better user experiences. One of these features is the Google featured snippets, which appear first in the search engine results pages (SERPs). The featured snippets’ position is often referred to as position zero.
Overview – 6 Principles of Persuasion | Tactics and Techniques That Work
Master Dr. Robert Cialdini’s six principles of persuasion to build trust, improve your reputation, and influence ethical decision-making.
How to Navigate an Online Social Media Crisis
A social media crisis can happen to any brand, including big or small industries, local businesses, and even individuals.
Six Steps to Create a Strong PR Crisis Management Strategy
A PR crisis can be your business’s worst nightmare. It can break or even kill your business, and it might take years to recover from the effects. A recent Deloitte study shows that 30% of companies that have been through a PR crisis recovered after a year. However, 16% of the respondents stated that it took […]
How to Lower the Risk of a Reputational Crisis
Building a reputation takes time and effort.
Content Plagiarism: How It Affects Your SEO and Tactics to Avoid It
One of the quickest ways to sink your SEO efforts is to plagiarize content. While it may be tempting to copy and paste bits and pieces of articles you found on the internet, it is not worth it in the long run. Understanding content marketing is more important than ever. Everybody is creating content, and […]
Best Instagram Bio Tactics to Drive Clicks and Branding
Historically, Instagram hasn’t liked people leaving the platform by clicking links; therefore, there are so few places where you can put a clickable link on Instagram. These are: While links in stories only live for 24 hours, and you have to create new stories again and again to keep those clicks coming, your link in […]
What You Can Expect During a Reputation Repair Campaign
Want to know what to expect during a corporate reputation repair campaign? The steps below outline a typical timeline:
The Benefits of a Good Reputation
Discover how a good online reputation drives higher trust, better talent, increased profits, and lower risk for your business.
Google Reviews: How to Handle a Negative Review for Your Business
Every business thrives on interpretation. Companies with positive reputations get lots of business, retain customers for years, and enjoy other benefits. However, businesses with negative reputations – earned or otherwise – have a hard time surviving, let alone thriving, in the competitive marketplace. This article discusses how to remove negative Google reviews, how to manage […]
How to Remove Personal Data from Google Search
Google has loosened its grip on the types of information it will remove from search results. A new policy enables you to request the removal of sensitive, personally identifiable data from search results.
Reputational Branding ? a Quick Guide to the Basics
Having a strong brand is an invaluable asset. Customers trust brands, stay loyal to them through hardships (like the recent Covid lockdowns), and bring in more customers through word of mouth. You probably knew all of that already but it is time that you started taking that seriously. The world is going crazy on many […]
Social Media: Pros and Cons for Small Business
Social media offers small businesses powerful tools for lead generation and brand awareness, but it also brings reputation risks and demands constant attention. Weigh the real pros and cons before building your strategy.
Monitoring the Online Presence of Competitors
Monitoring your direct competitors is a key part of any marketing strategy.In fact, most business owners assume they are already doing enough to keep an eye on their competitors by tracking their key positions in Google.While monitoring your competitors’ rankings is very important for foreseeing an upcoming traffic spike or loss, there’s seldom any practical […]
22 Fascinating Cybersecurity Statistics
Cybersecurity now is at the forefront of major political and economical scandals, since our technological era is prone to cyberattacks and cybercrime costs. With that said, it’s important to keep your information safe and learn how you can stay protected from cyberattacks.
Eight Steps to Repair Online Image After a Reputational Crisis
The risk of reputational damage is almost unavoidable for anyone or any company in the public domain. Even for the most renowned politicians, multinational corporations, charities, or local businesses.
People Also Ask: How to Change It, How to Improve It
One of the most useful search elements Google empowers a content writer with is the “People Also Ask” box. Google gives a content writer lots of clues on what should be included in an article, but not everyone is taking advantage of these clues. Would you like to create more useful and better-structured content?
Why Branding Is Important for Customer Happiness
A brand is a certain image of your company that sets customers’ expectations for the experience. It feels like every company wants to be a brand. And not without reason. A brand is what makes a company a unique identity. Companies come and go, and you are free to choose the one that ships faster […]
Should Businesses Sue Over Online Reviews? Read This Before You Act
Online reviews can make or break a business, with 85% of consumers trusting them as much as personal recommendations. While a review may seem like a small act of free speech, it can have high stakes for business owners, who may pursue legal action over defamation of character, libel, slander, intentional interference with business expectancy, […]
What Is Digital PR? Public Relations in the New Digital Environment
Digital PR (public relations) leverages online media and builds relationships with online journalists, bloggers, and influencers in order to amplify online brand messaging. The internet has never been lacking buzzwords. A recent rise of interest in digital PR has critics, fans, and link-selling conmen struggling to agree on what “digital PR” really means. As you […]
How to Identify Someone Who Is Attacking You Online
Discover proven techniques for identifying anonymous online attackers, from reverse email lookups and IP tracing to legal discovery tools. This step-by-step guide helps you unmask defamers and take action to protect your reputation.
Tactics Used By Unethical Reputation Companies
Highlights Real reputation management involves understanding, correcting, and balancing information about a person or company online.
How to Track Google Search Engine Result Changes Over Time
There are many services that track changes in search engine algorithms. Most track Google, and some track Bing and Google or other search engines. Below are the top SERP fluctuation trackers.
27 Websites to Improve Executive Reputation Online
In most cases, executive reputation is viewed through the online lens. Companies like Google most often curate that lens through search or social results. When someone researches an executive or company, the search results tell that person’s story. In order to control one’s online reputation, certain relevant topic-specific sites tend to rank better than others for […]
What Is Reputation? Definition, Importance, Tactics and Repair Strategies
Reputation is the collective opinion others hold about you or your business — and it directly impacts trust, opportunities, and profitability. This comprehensive guide covers what reputation is, why it matters, and practical strategies to build and repair it.
What Google Doesn’t Tell You About Online Reputation Management
Highlights: Google’s guide for online reputation management is overly simple (just three steps) and makes it sound like controlling what is written online about you is an easy process. In reality, managing your reputation on search engines is time-consuming and labor-intensive, with constant monitoring and publication of quality content. SEO and online reputation management are […]
How to Know Who Edited Your Wikipedia Article
Learn how to track Wikipedia editors through revision history, CheckUser tools, and fingerprinting techniques to understand article power dynamics and protect your reputation.
Build a Great Personal Brand Online Using Content Gap Analysis
Highlights: Improve your personal brand online by paying attention to what Google reveals about similar people. Online content gaps are missed opportunities at generating awareness and interest in your personal brand. A successful content strategy addresses customer’s needs at all stages of the buyer’s journey. A quick and efficient way to spot and correct content […]
Can You Spot a Fake Wikipedia Edit? Sleuthing Tips
People try to exploit Wikipedia’s open editing policy to add false information, but the online encyclopedia has tools and volunteer teams to suss them out. Highlights Wikipedia uses powerful tools and a large network of volunteer editors to detect bogus edits. Wikipedia edits can be tracked by the editor’s username or IP address. False information […]
What Are Gated Reviews? Are They Good or Bad?
Reviews matter. They make your business more credible and directly impact revenue. No matter if you’re a small business or a major brand, online reviews affect your reputation and conversion rates. They can make or break your business. This is even more true as we continue to navigate tumultuous economic times. U.S. digital revenue skyrocketed […]
Reputation Management for People? Steps to Begin
With a vast majority of interactions and evaluations happening online, managing one’s reputation has never been more critical. It’s not just about mitigating negative content; it’s also about actively building and nurturing a positive online persona.
Personal Brand Statements – Examples
The highlights A personal brand statement sets you apart from the competition. Effective personal brand statements are succinct, emotionally provocative, intriguing, and formatted with purpose. Examples of personal brand statements include those relevant to entrepreneurs, freelancers, and job seekers alike. Powerful personal brand statements answer the questions of who you are, why you’re valuable, what you […]
The Very Good Guide to Corporate Reputation Online
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Corporate reputation has so many facets that it’s hard to get all the information in one place. We’re here to remedy that. This corporate reputation guide will break down […]
Brand Stakeholders – Who They Are and How to Interact With Them
Highlights: Brand stakeholders are any individual or group interested in your company’s outcomes. Understanding what each stakeholder needs and how to cater to them can help your business succeed. Overlooking a stakeholder might mean overlooking a business opportunity. The various stakeholders can have different (and sometimes conflicting) interests, so sometimes, a company must make tradeoffs […]
The Impact of Online Image on Corporate Reputation
Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate image is more about how a brand makes people feel, while reputation includes people’s perceptions of a company’s products, leadership, finances, social responsibility, and interactions with its customers, employees, and community. Both corporate image and reputation […]
Can Your Reputation Be Insured?
Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate reputation. The Internet and social media have made reputation insurance more vital than ever. Reputation insurance policies can be purchased individually or integrated into existing company insurance policies. Stand-alone corporate reputation insurance policies are designed […]
How to Perform a Thorough Brand Analysis: SWOT Analysis for Brands Online
A brand reputation analysis explores the sentiment reflected by the online content associated with your brand. By considering various factors, it provides a comprehensive overview of your brand’s online reputation. This article offers detailed insight into conducting a reputation analysis for your brand.
Reputation and Sentiment Analysis Go Hand in Hand
Sentiment analysis, often powered by natural language processing (NLP) and artificial intelligence (AI), is a computational method used to identify and quantify the emotional tone conveyed in text, video, or image content. Sentiment analysis plays an important role in determining a brand’s online reputation by assessing the sentiment of customer feedback across many online platforms, […]
How to Measure Brand Reputation – Key Metrics, Tools, Analysis
Measuring The Impact of Brand Reputation “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos While there’s no singular method to quantify your brand’s reputation, there are metrics that make reputation management more effective. These metrics typically reflect consumer sentiment […]
Everything a Professional Personal Website Should Include
Highlights A website that represents an individual in a professional context is a crucial reputation element Your professional personal website should include at least 13 essential features These five professional websites nailed their brand personality Investing in professional web development is the best way to make your website stand out Your professional website does more […]
What Makes Company Reputation Such a Valuable Intangible Asset?
Business assets are often thought of as tangible things that provide service or value to the company that owns them, such as equipment, cash, raw materials, or real estate. But there are valuable properties in business that are not physical. These include patents, goodwill, and a good corporate reputation.
Reputation Strategy After a Crisis Has Occurred
Reputation management strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service experience. Reputation tragedies can range from negative reviews online to full-blown global media crises. While a media crisis may seem a bigger problem, bad reviews that happen over a longer period of time can be […]
Review Management Strategies and Tactics
When a brand wants to improve its online reviews and ratings, the right strategy will make all the difference. Some strategies are slow, others faster. Some work, others get you banned. Online reviews are an excellent resource for consumers and businesses as they go about their buying decisions. Word of mouth has always been a key […]
Clickbait Examples: Powerful Headlines and Images Drive Clicks
90% of the traffic your articles draw will be because of the headline – not the content that follows. This is because few will see the content that follows unless the headline is good. That is where “clickbait” headlines come in. A highly clickable headline will help content get more views, and rise in search […]
The Reverse Wikipedia Strategy of Reputation Management Strategy
What is a Reverse Wikipedia Strategy? The Reverse Wikipedia Strategy is a framework to improve a brand’s online content by imagining what an ideal Wikipedia page may look like in a year or more. Within a family of strategies used by Reputation X, it’s an exercise for strategists and content creators to think about the best […]
What Is Right to Be Forgotten? US, EU and Beyond
If you are a citizen of the EU, Right to Be Forgotten might help you clean up your past. If you are a US citizen, it won’t help. If you live in the European Union or Argentina, you can use Right to Be Forgotten. In 2013, the European Court of Justice began to consider the […]
How to Create a Corporate Executive Biography Page That Performs
Overview Executive reputation is often improved by creating a strong executive biography page either on the executive’s own site or as a biography on the company site. Strong, relevant biographies are often part of a quality online reputation management campaign. This article will show you how to develop an executive biography page on a corporate […]
Measuring Your Company?s Most Valuable Intangible Asset Online
Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63% of their company’s market value to their corporate reputation. The wide variety of the factors that contribute to corporate reputation, from work environment and corporate […]
How to Remove Personal Information from Search Results
In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately, the internet is a precarious place, and anything that goes “live” has the potential to spread to other sites and social media profiles. Here is a diagram that explains, step by […]
How to Remove Pages From Google for Copyright Infringement
What is the Digital Millennium Copyright Act? Passed in 1998, the Digital Millennium Copyright Act (DMCA) is a federal law designed to protect copyright holders from online theft resulting from the distribution or reproduction of their works without permission. The DMCA covers not only images, but music, movies, writing, and any intellectual property that is copyrighted. Copyright […]
Ways to Remove Negative Online Content from Search Results
Strategies to remove negative search results Just about every company has something it’d like to remove from the Internet. What if you could make it happen?Removing negative content is not a quick and easy task, but it’s almost always worth trying (so long as the attempt to remove it doesn’t make things worse). Research shows […]
Defamation of Character Explained
I. Introduction: What is Defamation? Imagine you are a talented graphic designer, proud of the career you have built over a decade. You part ways with a client on amicable terms, or so you thought. A few weeks later, you discover this former client has been telling other potential clients in your small industry that […]
Basics of Reputation Management Theory
The asset that most directly affects the decision-making of your competitors, customers, friends, family, coworkers, and everyone else who comes in contact with you or your brand is your reputation. A reputation is a form of power. It’s also fragile. So how is a reputation formed, what does it consist of, and what’s the basic […]
How to Push Negative Search Results Down in SERPs
In reputation management, you can repair an online reputation by deleting online content, de-indexing it from search engines, or pushing it down in search results where it is seldom seen. The second approach is called “suppression”. This article details how to push down negative search results. Removing, Deindexing, or Burying Negative Search Results If online […]
Social Proof: Building a Strong Reputation By Leveraging Psychology
Why Social Proof Matters The statistics tell a compelling story about why social proof matters: But social proof has evolved far beyond traditional word-of-mouth recommendations. In our digital age, it encompasses everything from Instagram stories featuring your product to real-time notifications about other customers’ purchases. It’s the five-star rating that pushes someone over the decision […]
The Best Reputation Management Companies — How to Make the Right Choice
It can be challenging to find the best online reputation management company for your needs. This article explores the things you should keep in mind when exploring the best fit.
How Much Do Online Reputation Management Services Cost?
A breakdown of rates and services from five industry leaders in the online reputation management industry. Article Highlights Your reputation could be about 63% of the value of your business. But before you invest, you probably want to get an idea of what you should budget for and what level of repair, development, and protection […]
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