Category
Repair
How to deal with damaging search results: removal, suppression, de-indexing, crisis response, and the real limits of each approach.
285 articles
SEO Reputation Management Overview
SEO Reputation Management helps businesses control search results by suppressing negatives and amplifying positive content. This guide will show you step-by-step how to improve your online reputation with SEO strategies. Jump to a Section
Website Reputation Management – How People See Your Business Online
This article is about reputation management for websites. Looking for a tool to check the reputation of a website? Click here. Most “website reputation” articles are about spam scores, which are usually due to email abuse or a misconfigured DNS. This article is about how a website’s reputation is perceived in search and social results […]
How Does Bing Search Engine Work? Compared to Google And Others
In this article, we’ll delve into the inner workings of Bing’s search engine, explaining each step in a way that’s easy to understand. We’ll explore everything from search queries and indexing to the sophisticated algorithms that rank results, and we’ll touch on advanced technologies like artificial intelligence. After reading this, you will have a solid […]
Are Reputation Management Services Legit?
Most people have no idea how a net reputation campaign works. This lack of knowledge is frequently leveraged by shady reputation firms. Here is how to avoid the worst of it. Online reputation management is a specialized field that requires a deep understanding of marketing, branding, public relations, SEO, and other technical skills. Since online […]
The History of Reputation Management
ORM is a relatively new concept. It’s based on enhancing trust and credibility. Long before Google and social media brought everything online, businesses grew and expanded based on their reputation and how the market perceived a brand. Online reputation management (ORM) is a comparatively new concept, but it’s based on the same business principles: trust and credibility.
Fake Reviews – Like Fake News on a Smaller Scale
Fake reviews are like fake news but on a smaller scale (Almost) everybody knows that you can’t believe everything you read on the Internet – even reviews. A consumer review study found that 84% of consumers consider online reviews to be as trustworthy as personal recommendations. Still, from fabricated news stories to Photoshopped pictures, things aren’t always what […]
What Is Reputation PR? Public Relations in Reputation Management
Traditional PR is for press. Reputation PR dominates search results. Want to crush a competitor in search results? Want to save your own brand online? Perhaps you’d like to simply cause that great article languishing on page five of Google to get more attention – you saved all those children in Africa after all! Reputation […]
Blog Structure: How to Organize a Blog Post
Most people stay on a blog post for less than a minute. Follow these steps to create a blog post that checks all the boxes. We use “genetically engineered” blog posts to improve our client’s online reputation management campaigns. This is what we do. The illustration below outlines the parts of a blog and how […]
The Difference Between Proactive and Reactive Reputation Management
The best reputation management strategies are proactive. In other words, if you aren’t actively managing your brand’s reputation, you are already behind. Reputation problems can quickly turn your brand’s story into one of horror. Even the best brands are just one rogue tweet or scathing review away from crisis. Creating a proactive reputation management strategy […]
What Is a Personal Brand?
What a personal brand is, why you need it, and how you build it. A company’s brand is the feeling, image, or value consumers perceive about the company or its products. Your personal brand image is how the world perceives your reputation and your business stature. Your personal brand is crucial because it is what makes you […]
How to Protect Your Online Reputation
There are several things you can do to prevent damage to your online reputation: Think before you post: Think carefully about content before you post on social media or other online platforms. Avoid posting inappropriate or offensive material, as it could reflect poorly on your reputation. Protect your personal information: Be careful about what personal […]
How Influence and Authority Affect Wikipedia Eligibility
Summary To create a Wikipedia page, a subject must meet notability guidelines. Notability differs from popularity. Notability means attracting sustained, significant attention based on merit. Note: You can get an idea of notability using this free tool. Subjects must be the primary focus of multiple credible sources to qualify. Many factors, like promotional content or […]
Corporate Reputation Management Strategy
Corporate Reputation Strategy: Overview and Checklist Corporate reputation is an asset that requires careful attention and dedicated efforts. Developing a robust reputation strategy should involve the leadership team of your organization. In this comprehensive guide, we will explore what corporate reputation entails, how it is measured, why it is important, and the factors that influence […]
What Real-World Wikipedia Editing is Like
There are a lot of articles online that will tell you to make a Wikipedia article to boost your company’s online reputation , brand awareness, traffic…
Seven Free Wikipedia Alternatives
Looking for reliable alternatives to Wikipedia? This guide reviews seven free online encyclopedias — from peer-reviewed Scholarpedia to kid-friendly Kiddle — so you can find trustworthy information for research, school, or business.
Measuring Corporate Reputation Based on Shareholder Value
A percentage of your company’s value can be attributed to your corporate reputation. In 2019, corporate reputation was responsible for one-third of the valuation of the world’s top 15 stock markets. Investors are more likely to buy stock in a company with a good reputation than one with a bad reputation. Focus on foundational business […]
Corporate Social Responsibility (CSR) and Reputation
Corporate social responsibility builds reputation, protects against crises, and delivers measurable benefits including 92% better brand perception and 3.2X increase in trust.
What Is Corporate Reputation?
Corporate reputation is arguably a company’s most valuable intangible asset. Underestimating the importance of corporate reputation can be fatal to your business. A positive corporate reputation is extremely difficult for competitors to replicate or overcome and can greatly impact a company’s bottom line. One of the keys to building and maintaining a good corporate reputation […]
How to Survive an Online Reputation Crisis
Learn from the mistakes of companies that have weathered reputation-threatening problems to avoid experiencing a reputation crisis. Every company makes mistakes. How you fix those mistakes determines whether they make or break you. By facing up to mistakes, addressing the concerns of your customers, and taking a proactive approach to solving problems, you can save […]
What Factors Influence Online Reputation?
Corporate reputation is formed by various factors that shift public opinion over time. These factors include: Search engine results News coverage Social media posts Reviews Wikipedia Other public comments Reputation work is essential whether you are currently in good standing or have suffered a blow. Irrespective of the activity that may have led to poor […]
How to Avoid the Corporate Pitfalls of Online Reputational Risk
What is reputation risk, and how to reduce it Reputational risk is finally starting to gain some traction among executives and decision-makers as a legitimate and essential part of their business strategy. Considering the massive and sometimes devastating effects of reputation damage, it’s a wonder there are still so many businesses leaving themselves vulnerable. Learn […]
How Fortune Ranks the Reputation of the World’s Most Admired Companies
Fortune’s World’s Most Admired Companies list ranks 680 global corporations across nine key attributes judged by 3,770 industry insiders. Learn how the ranking methodology works, what criteria matter most, and how corporate reputation scores differ from public perception.
All About the Reputation Quotient Model and How It Works
The Harris-Fombrun Reputation Quotient is the gold standard for measuring corporate reputation. Learn how the model works, what its six dimensions measure, and how companies use it to benchmark and improve their public perception.
The Role of CSR In Corporate Reputation and Perception
CSR stands for Corporate Social Responsibility. CSR is a term used to describe socially beneficial activities performed by businesses. Corporate Social Responsibility can take the form of philanthropy, activism, charitable giving, or volunteering. CSR Return on Investment (ROI) is often intangible, as is the case when tuning a CSR initiative to improve corporate online reputation. […]
Net Promoter Score as a Measure of Corporate Reputation
Imagine for a minute that there was an easy-to-understand metric that told you:
WikiData – How and Why to Set Up and Maintain a WikiData Entry
WikiData entries help Google understand your brand and fuel Knowledge Panel results, even without a Wikipedia page. Learn what WikiData is, why it matters for SEO, and how to create and optimize a WikiData entry paired with schema markup for maximum visibility.
How to Fix an Inaccurate or Negative Wikipedia Page
Can Wikipedia be edited by anyone? Yes, anyone can edit a Wikipedia article. But those edits can be positive, negative, or neutral. If your brand, or even you, have been lucky enough to be eligible for a Wikipedia article, good for you! Wikipedia is highly visible in search results, confirms your brand as significant, and […]
Corporate Reputation – Benefits – Market Value and Trust
Ask any business executive if they think having a good corporate reputation is important and the answer will be an obvious ‘yes’. But ask them what’s involved with having a good online reputation, maintaining one, or even what a good online reputation entails, and many will stumble trying to define a clear answer. It’s important […]
Influencers and How They Affect Online Reputation
Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion on influencer marketing. There are many types of influencers, from Instagram influencers to Amazon, YouTube, and “X” (formerly Twitter) influencers. Each has her or his own niche. This article explores […]
Solutions for Solving a Bad Company Reputation
A bad company reputation can lead to negative reviews and bad press, which can adversely affect your business’s bottom line. Here’s why.
What Is Propaganda? Marketing, Misinformation, and Reputation
Propaganda is disseminating information, rumors, or ideas to influence public opinion to further a particular cause or agenda. It involves the selective display of facts, half-truths, or lies to sway people’s beliefs, actions, or attitudes. Propaganda can be used for many purposes, including political, social, or commercial goals, and can be channeled through various media, […]
Damage Control 2.0: Mastering Online Reputation Defense
What do you do if someone is attacking you on Google? Attacks online happen, sometimes by accident, other times on purpose. Today’s online reputation management is an information counter-warfare with ratings, reviews, and negative content replacing guns and heavy artillery. Google and search rankings can be weaponized, intentionally or accidentally, to unfairly portray someone or something negatively. Reputation […]
When Will Google Remove Search Results? How Long It Takes
Google will usually remove sexually explicit photos or videos that are distributed without consent for harassment purposes – in our experience it’s often by angry ex-partners. Does Google remove revenge porn? Yes, it does.
Using NPS to Both Measure Brand Image and Protect Reputation
When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer who is more likely to be loyal to your brand. They are also more likely to recommend your brand to others, therefore improving your brand’s […]
Can the Yelp Algorithm Be Beaten? Understanding Yelp Review Filtering
Learn how Yelp’s filtering algorithm works, why legitimate reviews get hidden, and proven strategies to encourage genuine reviews that won’t be filtered out.
What Is Personal Branding? Standing Out in a Crowded Marketplace
When people hear personal branding, their first thought might be that it’s purely the realm of celebrities and influencers. However, the truth is that personal branding is an essential tool that should be explored by everyone who wants to get ahead. Personal branding is the intentional effort to promote yourself in a way that establishes […]
How to Use Web Schema to Improve Branded Search Results
Schema markup can improve search results. It helps search engines understand web pages better. It is helpful in letting search engines know many things that may not be present in the text of a web page. Schema does not change the way a web page looks. It exists in the HTML of a page and […]
What Is Online Identity Management? Definition and Overview
Online identity management is part of many online reputation management campaigns. It is comprised of a collection of techniques used to create, promote, and protect the way a person or company is portrayed on the internet. Online identity management (OIM) often works as part of a branding or reputation management campaign to improve the quality […]
Do Expired Domains Still Work for SEO
Expired domains can be used under certain circumstances to improve the Google rankings of websites. But it must be done right. Here is a summary of the contents of this article: Do expired domains work for SEO? Our studies say yes – sometimes – to a degree. Can you rely on expired domains for all […]
What is a Digital Footprint? Invisible Online Trails
We have over 15 years of experience with digital footprints. This article aims to help you understand what a digital footprint is, active vs. passive footprints, auditing, reducing, and controlling your digital footprint. Here are a few facts that might help you understand the scope of the challenge: These are average numbers, and everyone is […]
What Is Impression Management? Definition, Techniques, Ethics
Whether you realize it or not, impression management plays a huge role in personal branding, business success, and everyday life. After all, most people want to be well-liked and successful. Impression management is the process by which people attempt to control how they are perceived by others. This can be either conscious or subconscious and […]
How Sentiment Is Measured ? Online Reputation Measurement
How do you feel when you buy something amazing from your favorite store? Or get a delicious meal from a new restaurant? Are you so excited that you want to share that feeling with the world through reviews? That’s online sentiment. Online sentiment is the emotion people experience when engaging with your brand, product […]
What Is Sentiment Analysis? Importance, Brand Building, and Tactics
As the term “sentiment analysis” suggests, a basic goal in sentiment analysis is to classify the polarity of a given text. Sentiment analysis does this by looking at the document, sentence, or entity feature/aspect and assigning it a polarity — positive, negative, or neutral. Beyond polarity, sentiment classification, however, has even more advanced possibilities. For […]
A Checklist to Improve Your Online Brand Visibility
Welcome to the online brand guide.
Reputation Marketing: Definition, Benefits, Impact
Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. It is a strategy used to better understand what is being said about you or your company online and to use that understanding to improve your brand and overall online reputation.
What Non-Technical People Can Do to Improve Search Results
Summary We’re living through an unprecedented economic shock. Entire industries have shut down essentially overnight. Work orders have dried up. Bills are coming due — fast.
How a Good Reputation Lowers Costs for Property Managers
People comparison-shop before they decide. Therefore, reputation is key to success for landlords and property managers. Your online presence outsized your ability to sign new leases and keep your occupancy rates high. Prospective tenants no longer drive by properties – they jump online to dig into reviews, Google your name, and join neighborhood Facebook groups to […]
Why Brands With a Great Reputation Attract the Best Candidates
Even during the “Great Resignation” people want to work for a company with a good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with […]
Translation vs. Localization ? What’s the Difference?
Whether you’re an internationally-recognized car manufacturer or a mom-and-pop shop looking to expand, the internet has changed the reach and visibility of your brand, forcing you to better know the audience you are marketing to worldwide. This means your content may require translation. Anybody, anywhere, can hit the Google search bar to find information about […]
Brand Strengthening to Protect an Online Brand Before a Crisis
Navigating the complex digital realm can be daunting for brands, but this comprehensive guide sheds light on the importance and intricacies of Online Reputation Management (ORM).
What Is Doxing? Can Anything Be Done to Prevent It?
Depending on the source, the term doxing (doxxing) either comes from an abbreviation of the word documents, or docs, that has been turned into a verb; or it’s derived from the term “document tracing”; or it comes from the slang “dropping dox.”
What’s Doxing?
Depending on the source, the term doxing (doxxing) either comes from an abbreviation of the word documents, or docs, that has been turned into a verb; or it’s derived from the term “document tracing”; or it comes from the slang “dropping dox.” What does the term doxing mean? Doxing is the act of gathering and […]
How to Negotiate with People to Remove Online Content
Negative online content about you or your brand can be damaging. Fortunately, there are strategies to remove this harmful material from the internet. Many tactics involve negotiating with website owners or content creators to remove online content.
Reputation vs Character – Differences and Similarities Between Them
Character is your internal moral compass, while reputation is how others perceive you online and offline—understanding both is essential for success.
How to Write an SEO Press Release That Performs Well
An SEO press release often ranks well quickly for reputation management purposes but sometimes fades with time as the timeliness of the release fades. A well-structured, compelling press release that is naturally shared and talked about can serve your purposes well. What’s in this article If you want differentiated coverage, release the information a few […]
How to Improve Your Online Reputation Step-by-Step
Want to know how to improve your online reputation? When someone Googles your name, you might have a negative article or bad reviews in your search results. This article will outline the best ways to improve search results if the result cannot be removed. A negative online article must be suppressed if it cannot be […]
How to Write for Both Search Engines and People
The first thing to know about writing content for search engines is that you shouldn’t specifically write for search engines. You should write for people. That said, keeping Google in mind when writing is important. A recent Google update, “helpful content,” is designed to weed out content that is written specifically for search engines. This post will […]
What Is a Good Online Reputation Today?
Whether or not you realize it, most people are working on their online reputation. We do things in our daily lives that contribute to keeping a good online reputation. Here are a few things that you are probably already doing that can make your online reputation better: Curating your social media presence Responding to negative […]
Turning Negative Publicity Into a PR Opportunity
Even the largest and best-managed company can have the occasional misstep. Public relations specialists will argue that it’s the law of probability; with enough people involved and enough time passing, somebody can and will make a mistake. So even if you think your company is bulletproof, it’s important that businesses have a crisis management plan […]
How to Add HTML Schema to a Web Page Footer
Schema markup can improve your search engine profile During the process of reputation management schema is often added to the footer of websites to inform search engines about the information contained within the site, as well as other web properties associated with the entity. Schema markup tells search engines a lot of important things. They […]
Branding and Reputation Management Are Different.
Brand and reputation are closely linked, but not identical. The two are often mentioned as interchangeable terms, but they are not. Your brand and your…
How Positive and Negative Reviews Affect Business Revenue
A big part of local reputation management is reviews and ratings. A single negative review can cause your business to suffer revenue loss. The popularity of online reviews in different e-commerce sectors has grown significantly over the past decade. Since many businesses have swapped from the traditional method of selling goods to online selling, online […]
Bad Reviews, How to Respond to Negative Yelp, Google, and Other Reviews
Online reviews have become an essential part of the decision-making process for consumers, with 98% of consumers now reading reviews before making purchases, representing a significant increase from previous years. Because reviews are often the first place people look when deciding whether or not to do business, review management is a crucial aspect of online reputation management. […]
The SEO Tools We Use Day to Day
We are often asked what tools we use. Here is a partial list of third-party SEO tools we use at Reputation X.
How To Monitor Your Online Reputation: Step-By-Step & Tools
Monitoring your online reputation will provide the insights you need into what is prospects, customers, and other stakeholders are saying about you. You’ll improve your understanding of customers, and that will shed light on to what degree your products or services perform in search results and commercially. To top it off, you’ll have a better […]
What to Do When Someone with Your Same Name Does Bad Things
When someone with your same name makes headlines for the wrong reasons, their negative search results can damage your reputation. Learn how to differentiate yourself and reclaim your unique online identity.
Leveraging Sentiment for Competitive Marketing for Online Brand Comparison
People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of […]
Anchor Text Examples – Link Diversity Guidelines for Anchor Text
There are many types of anchor text. When spotting “unnatural” anchors (and trying to avoid them), always strive for diversity. Put another way; you don’t…
Why People Trust Strangers When Buying Online Today
Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you found a negative review and that was your cue to move on to the next option.
The Ethics of Online Reputation Management Today
Ethical online reputation management is important. Ethical reputation marketing requires transparency, honesty, and respect for privacy in managing the online reputations of people and brands. Businesses can build a positive and credible online presence by using legitimate methods like promoting factual content, correcting inaccuracies, and addressing issues openly. We caution against unethical practices such as […]
How to Promote Blog Content to Gain More Control Over Your Online Brand
In any reputation improvement campaign, the promotion of positive content is a central theme. One of the most common kinds of content to promote is a blog. Blogs are used often for campaigns because they can be totally controlled, unlike Facebook or LinkedIn. This article covers the best ways to promote a blog to improve […]
the Value of Corporate Reputation as an Intangible Asset
Just like we measure a business’s revenue and turnover rates, its corporate reputation is equally as important yet more challenging to measure. Despite our inability to precisely “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing.
Your reputation is too important to leave to chance.
Talk to a strategist today and discover what is possible for your online presence.
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