Category
AI Search
AI search, generative engine optimization, and brand visibility in AI-powered search tools.
6 articles
Google’s AI Overviews Defamation Ruling Is a Documentation Case
A federal judge let a libel-by-AI claim against Google move forward. The reason matters more than the headline: Google was told, repeatedly, that the information was wrong.
Entity SEO: Building Your Entity in Google’s Knowledge Graph
Entity SEO is the practice of building your brand so search engines and AI systems recognize it as a distinct, trusted entity in Google’s Knowledge Graph. Learn what changed in June 2025 and the 8-step sequence to build an entity that survives — and surfaces in AI-generated answers.
Entity SEO: Building Your Brand in Google’s Knowledge Graph
Entity SEO gets Google to recognize your brand as a distinct entity in the Knowledge Graph — not an ambiguous keyword. Here’s the build playbook.
How Accurate Is Wikipedia? What a Decade-Long Hoax Reveals
Wikipedia is cited by AI systems, referenced in courtrooms, and consulted by hundreds of millions of people every day. A decade-long fabrication on Chinese Wikipedia reveals the structural vulnerabilities that put every organization’s reputation at risk — and why those risks are larger than ever now that AI treats Wikipedia as a primary reference.
What Happens When AI Search Returns Negative Results About Your Brand?
AI search doesn’t just rank your brand — it renders a verdict. Learn the four types of negative AI search exposure, how to audit your AI brand footprint, and what to do about it.
How AI helps businesses manage their online profiles
Your company’s reputation is its most valuable asset. This article will cover how AI can help optimize reputation management.
Your reputation is too important to leave to chance.
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