Branding yourself may seem daunting, but if you break it down into steps improving your personal brand becomes far more manageable. These ten tips will walk you through the actions necessary to discover and implement the unique brand that is you.
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6 min read
Instagram reels aren’t all hype. These 15-30 second videos are best known for garnering engagement, which is the #1 metric for success on the platform.
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1 min read
One of the best ways to find customers and expand your business is through review and directory sites. It’s also how you grow your online reputation and…
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1 min read
It’s a company’s worst nightmare: a public relations crisis. It could be a bad business decision made by the company or the way an employee treated a customer. It could possibly be something completely out of your control, such as changing public opinion or even a lie about your company. Your reputation and maybe even […]
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1 min read
What makes business blogging such a good idea?
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5 min read
Companies spend years and countless dollars crafting their public image and reputation. A positive reputation can translate to higher profits and a healthy bottom line. However, it all can come crashing down in an instant. If a business’s reputation is harmed, it could be the result of misguided actions taken by the company, an employee, […]
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1 min read
Link-building campaigns are a key tenant of every successful SEO strategy. To build authority and earn the respect of search engines, your website needs high-quality links from high-quality websites.
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1 min read
Over the last few decades, the business world has seen a shift in the way people measure the performance of a company. Instead of simply looking at the bottom line of profit, investors and potential partners now consider other metrics when they size up a business. The way a company approaches environmental, staffing, and ethical […]
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7 min read
Greenwashing is a deceptive marketing strategy used by businesses to create the perception that their products, aims, and policies are environmentally friendly. It involves the use of green PR and green marketing to persuade the public that a company is committed to sustainability, even when it may not be the case. Companies engage in greenwashing […]
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1 min read
No matter the size of your business, there will most likely come a time when you will need to know how to handle a PR crisis. Sometimes the problems might not be due to your actions or even real. Whether it’s on account of an internal misstep, external misunderstanding, or even the changing tide of […]
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1 min read
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