Apologize, fight back, or lie low. That’s the question when a PR crisis occurs. Many say you should be totally transparent all the time, but there is such a thing as over-sharing. But when it is time to be transparent, be authentic, it’s cheaper in the long run.
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1 min read
Brand equity is the value that a company builds from trust, recognition, and reputation. While it doesn’t hold actual monetary value, brand equity can do something just as important by opening the door for a company to reap greater profits and expand in size and offerings. Brand equity can be attached to a company or […]
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Reverse engineering Google’s search results is next to impossible: There are too many signals in play, and we don’t know all of them. But a competitors’ content audit is a valuable exercise allowing you to discover tactics that can be implemented in your own content strategy and improve your SEO. In many cases, a good […]
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1 min read
The blue verification checkmark is one of the most sought after things about social media. It can be a valuable tool in brand management, giving you the mark of distinction. It is seen as a level of “making it” by many and creates a sense that your brand and account are valuable to the world. […]
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1 min read
When a company is preparing for the future, they research potential profit margins, customer demographics, and many other aspects of what they believe will lead them to success. While all of these are vital, there are some risks that are often ignored until it’s too late. One of the most important is reputational risk. […]
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What makes a good professional biography A professional biography, also known as a “bio” or “professional profile,” is a document that provides an overview of a person’s professional background and accomplishments. Several important attributes should be included in a professional bio.
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A well-structured press release can: Generate buzz among bloggers and journalists Rank your press release high in search results Start trends for other websites to republish your story Effectively saturate your brand’s search results Want to clean up your online presence? Press releases are an effective, if not underrated, tool for reputation management.
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Crisis management is an indispensable strategy for organizations to prepare for, respond to, and recover from any unexpected event that could significantly impact their operations, reputation, or stakeholders. Whether it’s a natural disaster, a global pandemic, a cyberattack, or an internal issue, a well-thought-out crisis management plan can help organizations navigate through the storm and […]
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7 min read
An executive biography website offers a unique platform to engineer an executive’s brand. It serves as the digital epicenter, showcasing an executive’s professional milestones, values, and vision. When curated with care, it ensures that when stakeholders, potential partners, or even curious consumers search for the executive’s name on Google, Bing or other search engines, they […]
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1 min read
Differences: branded vs. non Branded Branded online content refers to digital content created and published by a company or brand (or a representative of the brand) to promote the brand’s products or services. Branded content is often explicitly connected to a brand or product through branding elements or the content’s subject matter, which may be […]
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