Tag
Social Media Marketing
17 articles
How to Navigate an Online Social Media Crisis
A social media crisis can happen to any brand, including big or small industries, local businesses, and even individuals.
Best Instagram Bio Tactics to Drive Clicks and Branding
Historically, Instagram hasn’t liked people leaving the platform by clicking links; therefore, there are so few places where you can put a clickable link on Instagram. These are: While links in stories only live for 24 hours, and you have to create new stories again and again to keep those clicks coming, your link in […]
Why Branding Is Important for Customer Happiness
A brand is a certain image of your company that sets customers’ expectations for the experience. It feels like every company wants to be a brand. And not without reason. A brand is what makes a company a unique identity. Companies come and go, and you are free to choose the one that ships faster […]
Social Proof: Building a Strong Reputation By Leveraging Psychology
Why Social Proof Matters The statistics tell a compelling story about why social proof matters: But social proof has evolved far beyond traditional word-of-mouth recommendations. In our digital age, it encompasses everything from Instagram stories featuring your product to real-time notifications about other customers’ purchases. It’s the five-star rating that pushes someone over the decision […]
Influencers and How They Affect Online Reputation
Influencer marketing has grown from a fringe tactic to a billion-dollar industry. So much so that brands are set to spend up to $15 billion on influencer marketing. There are many types of influencers, from Instagram influencers to Amazon, YouTube, and “X” (formerly Twitter) influencers. Each has her or his own niche. This article explores […]
How to Improve Your Online Reputation Step-by-Step
Want to know how to improve your online reputation? When someone Googles your name, you might have a negative article or bad reviews in your search results. This article will outline the best ways to improve search results if the result cannot be removed. A negative online article must be suppressed if it cannot be […]
Leveraging Sentiment for Competitive Marketing for Online Brand Comparison
People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of […]
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