A sourcing and accuracy pass across a long-standing article and its related pages for a global website-building platform, plus a process for keeping them current.
A sourcing and accuracy pass across a long-standing article and its related pages for a global website-building platform, plus a process for keeping them current.
A global website-builder platform's Wikipedia article had existed for many years and, like many long-standing articles for well-known companies, had accumulated a patchwork of edits from many editors — some well sourced, some not, some appeared to have been added by competitors, some just stale as the company's product and business model had evolved. The cumulative effect was a group of related articles that no longer matched the company's current product, leadership, or market position, and that inconsistency carried through into the Google Knowledge Panel and into the way AI assistants described the company. The company needed a full sourcing and accuracy analysis rather than a spot fix, plus a process for keeping the articles up to date going forward.
A sourcing and accuracy pass across a long-standing article and its related pages for a global website-building platform, plus a process for keeping them current.
Audited the main article and its related pages together, separating well-sourced material from stale claims and from edits that appeared to have been made by competitors over the years.
Worked through the corrections with independent editors in rounds rather than a single submission, which suited a page group with many established watchers.
Reconciled the panel against the corrected pages and the linked Wikidata entries, so branded information stopped reflecting a product and business model the company had moved past.
Tracked assistant answers on both the brand and the wider category, where accurate pages earn mentions on industry questions as well as branded ones.
Engagement milestones are listed below.
Audit closed across the article group, the panel and assistant answers.
First correction round submitted to editors covering product, leadership and business-model claims.
Corrected pages held as a set. Branded information improved in the panel and in assistant answers.
Monitoring covers reversions on both Wikipedia and Wikidata, since a page group drifts one page at a time.
Explore more examples of how we help clients transform their online reputation.
Talk to a strategist today and discover what is possible for your online presence.
Get Your Free Reputation Analysis