SaaS / website builder

Correcting a Long-Standing Wikipedia Article for a Website-Builder Platform

A sourcing and accuracy pass across a long-standing article and its related pages for a global website-building platform, plus a process for keeping them current.

27 Pages Outcome (change in inaccurate/outdated coverage)
2 Weeks Time to first confirmed edit or correction
Ongoing Total engagement duration

Impact at a Glance

Wikipedia article accuracy

Before Outdated, unsourced
→
After 90% across all articles

Google Knowledge Panel

Before Mirrored the article
→
After Branded info improved

AI assistant answers

Before Repeated old claims
→
After More category mentions

The Challenge

A global website-builder platform's Wikipedia article had existed for many years and, like many long-standing articles for well-known companies, had accumulated a patchwork of edits from many editors — some well sourced, some not, some appeared to have been added by competitors, some just stale as the company's product and business model had evolved. The cumulative effect was a group of related articles that no longer matched the company's current product, leadership, or market position, and that inconsistency carried through into the Google Knowledge Panel and into the way AI assistants described the company. The company needed a full sourcing and accuracy analysis rather than a spot fix, plus a process for keeping the articles up to date going forward.

Our Solution

A sourcing and accuracy pass across a long-standing article and its related pages for a global website-building platform, plus a process for keeping them current.

  1. Multi-Article Sourcing Audit

    Audited the main article and its related pages together, separating well-sourced material from stale claims and from edits that appeared to have been made by competitors over the years.

  2. Editor-Led Correction Rounds

    Worked through the corrections with independent editors in rounds rather than a single submission, which suited a page group with many established watchers.

  3. Panel and Wikidata Sync

    Reconciled the panel against the corrected pages and the linked Wikidata entries, so branded information stopped reflecting a product and business model the company had moved past.

  4. Category Answer Monitoring

    Tracked assistant answers on both the brand and the wider category, where accurate pages earn mentions on industry questions as well as branded ones.

The Results

Engagement milestones are listed below.

Day 14

Audit closed across the article group, the panel and assistant answers.

Month 1–2

First correction round submitted to editors covering product, leadership and business-model claims.

Month 3–4

Corrected pages held as a set. Branded information improved in the panel and in assistant answers.

Month 6+

Monitoring covers reversions on both Wikipedia and Wikidata, since a page group drifts one page at a time.

Key Takeaways

  • A long-standing article is a patchwork of many editors' work. Reading it as one document is what surfaces the contradictions.
  • Related pages drift as a group, so auditing the main article alone leaves the same errors alive next door.
  • Accurate pages earn mentions on category questions, not only on branded ones — the article is category infrastructure.
  • There is usually a delay of at least thirty days before panel and assistant corrections appear, whatever the edit date.

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