When someone wants to know about you, the first place they’re going to turn to is the Internet. What they find when they type you or your business’s name into the search box can ultimately determine whether they work with you or not.
Consider these statistics from BrightLocal’s 2016 Consumer Survey Review about how individuals use the internet to conduct research:
There’s a lot riding on your ability to display a positive reputation, and especially your ability to display a better reputation than your competitors
A reputation analysis looks deep into the data of what people see when they search for you online and builds a strategy for improvement. There are a few facets to this, and improvement in these areas can mean more customers, more opportunities, and better profits:
How do you stand up to your competitors when you’re compared against each other in search listings?
In what specific areas are you struggling and succeeding in relation to your competitors?
What are the specific steps that can be taken to improve your online image?
An effective reputation analysis uses a variety of techniques to improve your brand’s online reputation. Here are just a few of them:
A variety of tools are available that help form a complete picture of where you stand, including:
At Reputation X, we provide our clients with comprehensive reputation analyses that help them—and us—understand where their reputation stands online, both on its own and in comparison to competitors. It gives us hints about what we’re missing and allows us to map out a plan for improvement.
What can we do for you? Call us at 1-888-529-5015 or fill out the form on this page.