Sentiment analysis attempts to provide a basis for understanding peoples feelings toward an entity such as a person, thing, or idea
What is sentiment analysis?
Sentiment analysis attempts to provide a basis for understanding people's feelings toward an entity such as a person, thing, or idea. It is applied to social media and brand management as a method of discerning the direction of public opinion.
In reputation management, we measure sentiment in a somewhat different way. It is both automated and human-based. We look at sentiment in the context of search results and visibility. Something with a strongly negative sentiment that is far back in search results is less of a threat than something of slightly negative sentiment that sits at the top of page one in Google or Bing.
Resources on sentiment analysis
Resources on sentiment
- What is sentiment analysis?
- What is reputation?
- Overview of reputation management theory
- How to measure corporate sentiment
- How to win the brand comparison war
- Brand sentiment analysis
- The value of corporate reputation
- Net Promoter Score (NPS)
- Reputation Quotient Model