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Sentiment Analysis

Using Natural Language Processing to understand how people feel about content.

 

Sentiment analysis attempts to provide a basis for understanding peoples feelings toward an entity such as a person, thing, or idea

Analyzing sentiment

Sentiment analysis attempts to provide a basis for understanding people's feelings toward an entity such as a person, thing, or idea. It is applied to social media and brand management as a method of discerning the direction of public opinion. 

In reputation management, we measure sentiment in a somewhat different way. It is both automated and human-based. We look at sentiment in the context of search results and visibility. Something with a strongly negative sentiment that is far back in search results is less of a threat than something of slightly negative sentiment that sits at the top of page one in Google or Bing. 

Resources on sentiment analysis

Resources about sentiment

 

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“Reputation X has done an excellent job for our company. They deleted nearly all negative online content placed by a very active detractor, and pushed down the rest.”

Safe Harbor
Ralph Serrano
President | Safe Harbor Equity

"You will be glad to have Reputation X as a strategic partner."

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Rosemary Plorin
CEO | Lovell

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