Sentiment Analysis

Using Natural Language Processing to understand how people feel about content.

 

 

Sentiment analysis attempts to provide a basis for understanding peoples feelings toward an entity such as a person, thing, or idea

Analyzing sentiment

Sentiment analysis attempts to provide a basis for understanding peoples feelings toward an entity such as a person, thing, or idea. It is applied to social media and brand management as a method of discerning the direction of public opinion. 

In reputation management we use sentiment analysis in a somewhat different way. It is both automated and human-based. We look at sentiment in the context of search results and visibility. Something with strongly negative sentiment that is far back in search results is less of a threat than something of slighly negative sentiment that sits at the top of page one in Google or Bing. 

Resources on sentiment analysis

Thanks to Gratisography for the awesome hero image. 

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