Sentiment Analysis

Sentiment analysis attempts to provide a basis for understanding peoples feelings toward an entity such as a person, thing, or idea

Analyzing sentiment

Sentiment analysis attempts to provide a basis for understanding people's feelings toward an entity such as a person, thing, or idea. It is applied to social media and brand management as a method of discerning the direction of public opinion. 

In reputation management, we measure sentiment in a somewhat different way. It is both automated and human-based. We look at sentiment in the context of search results and visibility. Something with a strongly negative sentiment that is far back in search results is less of a threat than something of slightly negative sentiment that sits at the top of page one in Google or Bing. 

Resources on sentiment analysis

• Monkey Learn
• Lexalytics
• What are biometrics?
• What is the "voice of the customer"?

Resources about sentiment

• What is sentiment analysis?
• What is reputation?
• How to measure corporate sentiment
• How to win the brand comparison war
• The relationship between sentiment and reputation
• Brand sentiment analysis
• The value of corporate reputation