Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it ...
Using Natural Language Processing to understand how people feel about content.
Sentiment analysis attempts to provide a basis for understanding peoples feelings toward an entity such as a person, thing, or idea
Sentiment analysis attempts to provide a basis for understanding people's feelings toward an entity such as a person, thing, or idea. It is applied to social media and brand management as a method of discerning the direction of public opinion.
In reputation management, we measure sentiment in a somewhat different way. It is both automated and human-based. We look at sentiment in the context of search results and visibility. Something with a strongly negative sentiment that is far back in search results is less of a threat than something of slightly negative sentiment that sits at the top of page one in Google or Bing.
Resources on sentiment analysis
Resources about sentiment
- What is sentiment analysis?
- What is reputation?
- How to measure corporate sentiment
- How to win the brand comparison war
- The relationship between sentiment and reputation
- Brand sentiment analysis
- The value of corporate reputation
- Net Promoter Score (NPS)
- Reputation Quotient Model
“Reputation X has done an excellent job for our company. They deleted nearly all negative online content placed by a very active detractor, and pushed down the rest.”Ralph Serrano President | Safe Harbor Equity
"You will be glad to have Reputation X as a strategic partner."Rosemary Plorin CEO | Lovell