What is sentiment analysis?

Sentiment analysis uses natural language processing to understand how people feel about content. It attempts to provide a basis for understanding people's feelings toward an entity such as a person, thing, or idea

What is reputation management?

Reputation management is the effort to influence what and how people think of a brand or person when viewed online.

Sentiment Analysis

Q: How is sentiment analysis used in reputation management?

In reputation management, we use sentiment analysis in a somewhat different way. It is both automated and human-based. We look at sentiment in the context of search results and visibility. Something with a strongly negative sentiment that is far back in search results is less of a threat than something of slightly negative sentiment that sits at the top of page one in Google or Bing.

Using Natural Language Processing to understand how people feel about content.

Sentiment analysis attempts to provide a basis for understanding peoples feelings toward an entity such as a person, thing, or idea

Analyzing sentiment

Sentiment analysis attempts to provide a basis for understanding people's feelings toward an entity such as a person, thing, or idea. It is applied to social media and brand management as a method of discerning the direction of public opinion.

In reputation management, we measure sentiment in a somewhat different way. It is both automated and human-based. We look at sentiment in the context of search results and visibility. Something with a strongly negative sentiment that is far back in search results is less of a threat than something of slightly negative sentiment that sits at the top of page one in Google or Bing.