Long-form guides that go further than a blog post: the whole process for one problem, start to finish, including the parts that do not work.
Published guides
- The Complete Guide to Online Reputation Management — what the work actually involves, which problems have solutions, and which do not.
- Guide to Search Result Suppression — how moving a result down page one works, what it takes, and the conditions under which it fails.
- Wikipedia Editing Resources — notability, sourcing, and the conflict-of-interest rules that govern edits about your own company.
In progress
Guides to crisis communication, Google reviews, and international reputation management are being written. They will be linked here when they are finished, not before.