Kent Campbell

Managing Director, Reputation X

Kent Campbell is Managing Director at Reputation X and a longtime digital strategist specializing in online reputation management, search visibility, Wikipedia-related research, and brand perception online.

  • Managing Director, Reputation X
  • 20+ years in digital strategy and online visibility
  • Expert witness in online reputation matters
Kent Campbell

Biography

Kent Campbell is Managing Director at Reputation X and a digital strategist focused on online reputation management, search visibility, and the way information influences public perception online. He has spent more than two decades working across digital marketing, user experience, content strategy, and online brand development, with a particular emphasis on helping organizations and individuals understand and improve how they are represented in search results and across the web. He is the author of more than 300 articles on Wikipedia editing and online reputation management.

At Reputation X, Campbell leads a global team working across reputation management, corporate reputation marketing, online brand building, technical public relations, review management, web development, and marketing automation integration. His work includes helping organizations improve online visibility through SEO, content strategy, public relations, review management, social media marketing, and negotiation. His experience also includes projects involving defamation solutions, online review improvement, Google Knowledge Panel enhancement, search engine marketing, and Wikipedia editing.

Earlier in his career, Campbell was part of the founding leadership behind one of the companies that merged to form Rare Medium, a NASDAQ-listed digital firm. In that role, he led international user experience teams including information architects, behavior researchers, interface designers, and software developers, and helped build web-based platforms for Fortune 2000 companies.

Before Rare Medium, Campbell founded and led Evit Caretni Interactive, a 30-person web development company with offices in Santa Monica, California and Mumbai, India. That firm developed online shopping systems and digital platforms during the early growth of the commercial web.

Across his career, Campbell has developed expertise in reputation management, corporate reputation marketing, online brand building, technical public relations, review management, SEO, content marketing, social media marketing, Google Knowledge Panel improvement, SEM, and Wikipedia editing. His perspective combines early internet-era product and UX experience with later specialization in search visibility and digital reputation strategy.

Campbell has also contributed to public discussion around online information systems. In 2023, he appeared on the Brookings Institution TechTank podcast, “How Wikipedia works,” where he discussed Wikipedia’s editorial systems, references, talk pages, and historical editing patterns in the context of information quality and online knowledge production.

Areas of Expertise

Online Reputation Management Corporate Reputation Strategy AI Search Engine Optimization Wikipedia Editing Reputation Marketing Digital Public Relations Online Brand Building Search Visibility Google Knowledge Panels Reputation Risk and Defamation Response

Professional Experience

Managing Director

2010–Present

Reputation X

Leads a global team in reputation management, corporate reputation marketing, online brand building, technical public relations, review management, web development, and marketing automation integration.

Vice President, Corporate Marketing

2001–2010

Internet Reputation Management

Designed and implemented corporate reputation marketing strategies for companies and executives.

Founder / Vice President, User Experience

Rare Medium (NASDAQ)

Led international UX teams and helped build web-based platforms for Fortune 2000 companies.

Founder / President

Evit Caretni Interactive

Founded and led a 30-person web development firm with offices in Santa Monica and Mumbai.

Media & Public Commentary

Brookings Institution TechTank Podcast: How Wikipedia works March 27, 2023

Expert Witness Experience

Kent Campbell has served as an expert witness in matters involving online reputation, internet visibility, and related digital issues, including:

Education

BA, Interactive Design

Art Center College of Design

Community Leadership

Campbell has held leadership roles in Rotary, including Past President of Rotary Club of Ventura South and President of Rotary Club of Mill Valley. He is a frequent speaker on media manipulation and fake news. His charitable efforts have included polio eradication work in Nigeria, diabetes prevention initiatives in Cameroon, water access work in the Philippines, and fundraising to support greenhouse construction for Quechua-speaking families in the Andes.

Articles by Kent Campbell

Repair

People Also Ask SEO – Can PAA Be Changed?

The visibility of a business, organization, or brand in search engine results can significantly influence its reputation and consumer perception. An important part of how brands are seen and judged in search results is Google’s “People Also Ask” (PAA) boxes. PAA boxes appear in over half of all Google searches. Sometimes, PAA boxes contain damaging […]

Kent Campbell Kent Campbell · · 9 min read
Repair

Wikipedia Source References: Criteria for Citations

Notability is the most important criterion for a Wikipedia article, good references to support statements in the Wikipedia article are a close second in importance. Wikipedia’s reliability comes from its strict rules about sources. The platform stands apart by just needing credible references that match specific standards. Anyone who wants to use or contribute to […]

Kent Campbell Kent Campbell · · 11 min read
Repair

The Difference Between Minor and Major Wikipedia Edits

Working closely with highly experienced Wikipedia editors has given me unique insights into how Wikipedia evolves through a careful balance of minor and major edits. These contributions—whether fixing a typo or overhauling an entire section—are the foundation of the platform’s reliability and growth. From my observations, understanding the distinction between minor and major edits isn’t […]

Kent Campbell Kent Campbell · · 6 min read
Repair

Crisis Response vs. Crisis Management

Crises are inevitable for any organization, and the ability to respond effectively can significantly impact its reputation, financial stability, and long-term success. Crisis management and crisis response are two components of an organization’s overall crisis preparedness strategy. While they are often used interchangeably, they have important differences in terms of key players, timing, techniques, and […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Adding Schema to Corporate Biography Pages

What is Schema Markup? Schema markup is a type of microdata that you add to your website’s HTML code to provide search engines with more information about your content. This additional data layer helps search engines categorize and display your website’s pages more accurately and attractively in SERPs. For example, if you have an executive […]

Kent Campbell Kent Campbell · · 7 min read
Repair

Online Defamation: A Response Blueprint

Online defamation refers to false statements about an individual or business that harm their reputation. It spans many platforms, including social media, blogs, and online forums, making online reputation management a big concern for many. This article provides an explanation of various types of online defamation and actionable responses.

Kent Campbell Kent Campbell · · 1 min read
Improve

Crafting a Reputation Crisis Response Plan

Having a well-crafted PR crisis response plan is a basic tool for directors of marketing and communications to protect their organization’s reputation and navigate through challenging situations. This guide will walk you through the process of developing an effective reputation crisis response plan, drawing on industry best practices, expert opinions, and real-world examples. We’ll cover […]

Kent Campbell Kent Campbell · · 6 min read
Improve

How to Leverage User-Generated Content to Improve Brand Image Online

One of the most effective ways to cultivate trust in your brand is to leverage the power of user-generated content (UGC). User-generated content (also known as UGC) is the secret weapon brands are wielding to amplify their reach, build unshakable trust, and safeguard their online reputation.  UGC puts the storytelling prowess back into the hands […]

Kent Campbell Kent Campbell · · 10 min read
Improve

ORM Social Media – Importance and Impact

If you’re like most people, managing your socials has become second nature. Checking social feeds is on par with checking our emails. Likewise, social media is highly important in online reputation management.  Platforms like Facebook, Twitter, and LinkedIn provide unparalleled opportunities to shape how consumers and employers perceive personal and company brands.  This article will […]

Kent Campbell Kent Campbell · · 8 min read
Repair

Building and Managing a Positive Social Media Presence

Since over 75% of people use platforms like Facebook, Instagram, and Twitter to research companies before purchasing, establishing a positive and consistent social media presence is no longer optional – it’s a requirement for business success. Social media has a direct impact on your reputation. Failing to utilize social media properly means missing out on […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Key Stakeholders in Online Reputation

Online reputation management (ORM) has become an aspect of modern business marketing strategy, influencing stakeholder perceptions, decision-making, and overall success. This article will delve into the key stakeholders involved in online reputation, examining their roles, impact, and the implications of ORM for each group. We’ll cover background information, key benefits and potential applications, challenges and […]

Kent Campbell Kent Campbell · · 5 min read
Repair

Online Reputation Monitoring Basics

To maintain a positive reputation, staying up-to-date with what is being said about your brand online and addressing any issues before they escalate is essential. This is where online reputation monitoring tools come into play. These tools help you keep track of mentions, reviews, and feedback about your brand so that you can take timely […]

Kent Campbell Kent Campbell · · 1 min read

External Profiles

LinkedIn X Muck Rack

Editorial Disclosure

Kent Campbell writes about online reputation management, search visibility, Wikipedia-related topics, review systems, and digital brand perception. Articles reflect professional expertise and are reviewed for accuracy before publication.

This profile was last updated March 2026.

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