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Tag: Business Reputation Repair
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Reviews matter. They make your business more credible and directly impact revenue. No matter if you’re a small business or a major brand, online reviews affect your reputation and conversion rates. They can make or break your business. This is even more true as we continue to navigate tumultuous economic times. U.S. digital revenue skyrocketed […]
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“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” – Warren Buffet Corporate reputation has so many facets that it’s hard to get all the information in one place. We’re here to remedy that. This corporate reputation guide will break down […]
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Highlights: Brand stakeholders are any individual or group interested in your company’s outcomes. Understanding what each stakeholder needs and how to cater to them can help your business succeed. Overlooking a stakeholder might mean overlooking a business opportunity. The various stakeholders can have different (and sometimes conflicting) interests, so sometimes, a company must make tradeoffs […]
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Corporate image and corporate reputation are subjective perceptions that affect how people see and interact with your business. Corporate image is more about how a brand makes people feel, while reputation includes people’s perceptions of a company’s products, leadership, finances, social responsibility, and interactions with its customers, employees, and community. Both corporate image and reputation […]
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Highlights Your company’s reputation is arguably its most valuable asset. 63% of your market value is attributed to your corporate reputation. The Internet and social media have made reputation insurance more vital than ever. Reputation insurance policies can be purchased individually or integrated into existing company insurance policies. Stand-alone corporate reputation insurance policies are designed […]
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Measuring The Impact of Brand Reputation “A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.” Jeff Bezos While there’s no singular method to quantify your brand’s reputation, there are metrics that make reputation management more effective. These metrics typically reflect consumer sentiment […]
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Reputation management strategy after a problem occurs Research shows that, on average, Americans tell 16 people about a bad service experience. Reputation tragedies can range from negative reviews online to full-blown global media crises. While a media crisis may seem a bigger problem, bad reviews that happen over a longer period of time can be […]
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Highlights: Corporate reputation is factoring more and more in a company’s value. A report released by global communications firm Weber Shandwick found that global executives attribute an average of 63% of their company’s market value to their corporate reputation. The wide variety of the factors that contribute to corporate reputation, from work environment and corporate […]
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In a perfect world, removing your information from search results would be as easy as dropping a file in a cyber trash can. Unfortunately, the internet is a precarious place, and anything that goes “live” has the potential to spread to other sites and social media profiles. Here is a diagram that explains, step by […]
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What is the Digital Millennium Copyright Act? Passed in 1998, the Digital Millennium Copyright Act (DMCA) is a federal law designed to protect copyright holders from online theft resulting from the distribution or reproduction of their works without permission. The DMCA covers not only images, but music, movies, writing, and any intellectual property that is copyrighted. Copyright […]
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