A bad company reputation can lead to negative reviews and bad press, which can adversely affect your business’s bottom line. Here’s why.
·
·
1 min read
Propaganda is disseminating information, rumors, or ideas to influence public opinion to further a particular cause or agenda. It involves the selective display of facts, half-truths, or lies to sway people’s beliefs, actions, or attitudes. Propaganda can be used for many purposes, including political, social, or commercial goals, and can be channeled through various media, […]
·
·
7 min read
What do you do if someone is attacking you on Google? Attacks online happen, sometimes by accident, other times on purpose. Today’s online reputation management is an information counter-warfare with ratings, reviews, and negative content replacing guns and heavy artillery. Google and search rankings can be weaponized, intentionally or accidentally, to unfairly portray someone or something negatively. Reputation […]
·
·
1 min read
When it comes to running a successful company, customer satisfaction is one of the most important elements to keep in mind for obvious reasons. A satisfied customer is a customer who is more likely to be loyal to your brand. They are also more likely to recommend your brand to others, therefore improving your brand’s […]
·
·
1 min read
Learn how Yelp’s filtering algorithm works, why legitimate reviews get hidden, and proven strategies to encourage genuine reviews that won’t be filtered out.
·
·
10 min read
How do you feel when you buy something amazing from your favorite store? Or get a delicious meal from a new restaurant? Are you so excited that you want to share that feeling with the world through reviews? That’s online sentiment. Online sentiment is the emotion people experience when engaging with your brand, product […]
·
·
1 min read
Reputation marketing is the promotion, monitoring, and acquisition of positive brand content, such as reviews, social media comments, online forums, and traditional press. It is a strategy used to better understand what is being said about you or your company online and to use that understanding to improve your brand and overall online reputation.
·
·
1 min read
People comparison-shop before they decide. Therefore, reputation is key to success for landlords and property managers. Your online presence outsized your ability to sign new leases and keep your occupancy rates high. Prospective tenants no longer drive by properties – they jump online to dig into reviews, Google your name, and join neighborhood Facebook groups to […]
·
·
1 min read
Even during the “Great Resignation” people want to work for a company with a good reputation. The strongest job candidates are looking for more than just salary, benefits, and whether your office provides catered lunches. They’re looking at your brand’s reputation. Do people think highly of your brand? Is your brand’s values and vision aligned with […]
·
·
1 min read
A big part of local reputation management is reviews and ratings. A single negative review can cause your business to suffer revenue loss. The popularity of online reviews in different e-commerce sectors has grown significantly over the past decade. Since many businesses have swapped from the traditional method of selling goods to online selling, online […]
·
·
1 min read
Talk to a strategist today and discover what is possible for your online presence.
Get Your Free Reputation Analysis