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Tag: Business Reputation Repair

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Bad Reviews, How to Respond to Negative Yelp, Google, and Other Reviews

Online reviews have become an essential part of the decision-making process for consumers, with 98% of consumers now reading reviews before making purchases, representing a significant increase from previous years. Because reviews are often the first place people look when deciding whether or not to do business, review management is a crucial aspect of online reputation management. […]

Kent Campbell Kent Campbell · · 10 min read
Repair

Leveraging Sentiment for Competitive Marketing for Online Brand Comparison

People will compare your brand with that of your competitors long before they contact you. Sentiment analysis allows you to track the opinions that people are expressing about your brand online, whether they are positive, negative, or neutral. Sentiment monitoring and analysis tools and techniques will give you a solid understanding of the status of […]

Kent Campbell Kent Campbell · · 1 min read
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Why People Trust Strangers When Buying Online Today

Think about the last time you bought something online. How did you decide what to buy? You probably searched for whatever you wanted and read a few reviews. Maybe you found a negative review and that was your cue to move on to the next option.

Kent Campbell Kent Campbell · · 1 min read
Repair

The Ethics of Online Reputation Management Today

Ethical online reputation management is important. Ethical reputation marketing requires transparency, honesty, and respect for privacy in managing the online reputations of people and brands. Businesses can build a positive and credible online presence by using legitimate methods like promoting factual content, correcting inaccuracies, and addressing issues openly. We caution against unethical practices such as […]

Kent Campbell Kent Campbell · · 1 min read
Repair

the Value of Corporate Reputation as an Intangible Asset

Just like we measure a business’s revenue and turnover rates, its corporate reputation is equally as important yet more challenging to measure. Despite our inability to precisely “calculate” corporate reputation, the future of your business relies on your ability to keep it in good standing.

Kent Campbell Kent Campbell · · 1 min read
Repair

Managing Online Reviews for Small Business and How to Do It

Interesting facts Online reviews have a significant impact on a restaurant’s bottom line, and Google is particularly crucial, drawing 73% of all online feedback. Restaurants with low ratings or few reviews may struggle to get noticed on Google, making positive reviews essential for their visibility. The most popular review platforms, in order, are Google, Yelp, […]

Kent Campbell Kent Campbell · · 1 min read
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What Is Reputation Capital? Building and Maintaining It

Reputation capital is the value of the intangible assets of a business. Anything from reviews to brand identity can build reputation capital, and it all boils down to one word: trust. How much do people trust your business? The more trust there is in your business, the greater its reputation capital. Your reputation allows you to […]

Kent Campbell Kent Campbell · · 9 min read
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Reputation Management Strategy: the Bulletproof Guide to ORM

A reputation management strategy is part of brand building, and it’s so much more than making sure your company has great reviews. This guide will help you navigate the world of reputation strategy in the online environment. Online reputation — that intangible asset, that electronic chimera — is hard to assess, let alone fix. And when […]

Kent Campbell Kent Campbell · · 1 min read

Your reputation is too important to leave to chance.

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