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Tag: Business Reputation Repair

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Measuring Corporate Sentiment in Todays Online Environment

Corporate sentiment, or business sentiment, is how people feel about your brand. In more technical terms, it’s the level of confidence that shareholders have in a corporation or business—the prevailing mood or attitude about that company’s success (or lack thereof). Reputation management cares a great deal about corporate sentiment and the practice of sentiment analysis. […]

Kent Campbell Kent Campbell · · 1 min read
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Online Reputation Repair – Fixing a Damaged Company Reputation

Your company has fallen from grace. Maybe your CEO was arrested for fraud. Maybe E. coli was found in your food, making your restaurant customers sick. Or maybe you’ve just made some ill-advised business decisions over time, and it’s finally caught up with you. A reputation crisis can happen unexpectedly and be difficult to overcome, […]

Kent Campbell Kent Campbell · · 12 min read
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All About Fake News and Corporate Reputation Information Wars

Today, it’s easier than ever before to spark misinformation, watch it spread, and then witness it take down corporations, crush reputations, and topple political figures. A brief glance at the news tells you all you need to know. Fake news is powerful enough to shake technology juggernauts, crush world-famous personalities, and wipe entire businesses right […]

Kent Campbell Kent Campbell · · 1 min read
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Saving the Boss’s Bacon – The Executive Reputation Guide

Here’s the deal. The media thinks your CEO screwed up. According to rumors, she siphoned the company’s quarterly earnings into a private yacht spending spree. The truth? Your CEO is innocent. But what does the media care about truth? They’re hanging onto the rumors like a toddler clutching a Snickers bar. The Internet’s news minions […]

Kent Campbell Kent Campbell · · 1 min read
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Online Scandals – What Not to Do When Reputational Crisis Happens

Can you imagine how it felt to be the Chief Marketing Officer at Oxfam after their deputy CEO, Penny Lawrence, resigned because of a sex crimes scandal? If the first word that enters your mind is “stressed,” that’d be an understatement. A serious CEO scandal can ruin the reputation of an entire company, not just […]

Kent Campbell Kent Campbell · · 1 min read
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Online Reputation Management for Startups

Building a positive online reputation should be every business owner’s top priority –  right from the beginning. With over 90% of consumers consulting reviews and online commentary before engaging with a new business, your online presence will make or break your ability to attract customers. Every month, approximately 543,000 new businesses open up. 70% of new […]

Kent Campbell Kent Campbell · · 1 min read
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An Online Reputation Management Checklist to Solve Minor Issues

If you’re musing about improving your online reputation, it might help to have an idea of the direction you’re going in. This brief guide can help you formulate a plan and take action. Reputation management is, of course, a continual effort. We have outlined the groundwork and the tune-up work to keep your reputation in […]

Kent Campbell Kent Campbell · · 1 min read
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The Role of Reputation In the Customers Journey

Imagine a prospect is making the tough decision between using your company or your competitor. At the last minute they discover something a bit “off” about your company’s online profile. Which company will get the sale?  It could be a review, a lack of publicity, a problem with your Wikipedia page, or many other things. How does reputation […]

Kent Campbell Kent Campbell · · 1 min read

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