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Tag: Reputation Management

Repair

What Is the Streisand Effect?

Summary of the Streisand Effect Sometimes online reputation management clients make things hard on themselves inadvertently by complaining publicly about something that, initially, isn’t getting much publicity. The act of complaining creates a cycle where the negative they so badly wanted to hide becomes a huge problem that it otherwise would not have because of […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Restaurant Reputation Management: the Challenges Franchises Face

Fast food restaurants occupy a special place in the dining ecosystem – at least when there isn’t a pandemic happening. Restaurants get blamed if a waitress is having a bad day and lets some of her mood slip in front of guests. Problems come either at the regional level as in the case of Chipotles […]

Kent Campbell Kent Campbell · · 1 min read
Repair

What Is a Guest Post? A Guide to Help Marketers

Summary What’s a guest post? What is a guest post? How is it different than a regular blog post? A Guest Post is an article written and posted on someone else’s blog. When you write something on your own blog, it’s just a “post,” but on someone else’s blog, the writer is a ‘guest’. Guest […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Removal, De-Indexing, Suppression. What’s the Difference?

There are several ways to remove negative content about you or your company from search results. Sometimes it’s as simple as asking to have it taken down from the original publisher’s site. However, there are occasions when it can’t (or won’t) be removed. But even then, content can still be purged from search results under […]

Kent Campbell Kent Campbell · · 1 min read
Repair

How to Obtain a Google Knowledge Panel Even If Someone Already Has It

If you or your brand has a Knowledge Panel, you’re suddenly “somebody”. It’s a bit like a Wikipedia article for you or your company, but it doesn’t need to be clicked on for searchers to see it. And if you have one with the wrong information being displayed, how do you correct it? Well, here’s […]

Kent Campbell Kent Campbell · · 1 min read
Improve

How to Optimize Images for Google in the Age of AI

At Reputation X, we often need to optimize images to rank higher and more visibly in our client’s search results. This is how we do it. Sometimes, the wrong image is shown in Google Knowledge Graph. This may happen because Google is confused about who the pictures should be of, or it may even have […]

Kent Campbell Kent Campbell · · 1 min read
Repair

A White Label Reputation Mangement Case Study

Our client is a global PR firm with clients in the US, Europe and Middle East. Over the years we have been tasked with a number of interesting projects ranging from helping politicians succeed to boosting search results in Thai and improving search results to enhance hiring. This case study examines a project to clean up […]

Kent Campbell Kent Campbell · · 1 min read
Repair

How to Change Healthgrades Ratings in Five Steps

Healthgrades is something like the Yelp of doctor reviews. It is one of the top 20 sites seen most often in medical practice search results. As such, your practice’s future may depend on your understanding of how Healthgrades.com affects doctors online. A fair, true, reflection of your practice on Healthgrades is essential in today’s wired […]

Kent Campbell Kent Campbell · · 3 min read
Repair

How to Manipulate the Media Today

Media manipulation occurs in the space between truth and website page views. There are 86,400 seconds in a day, and thanks in part to Google, the online content cycle never stops. Every second must be refreshed with new content (meat) to satisfy the needs of both man and (search) robot. That speed means news agencies […]

Kent Campbell Kent Campbell · · 1 min read
Repair

Understanding the Reputation Score Scale: Components, Benefits, and Implications

The importance of a strong reputation score scale cannot be overstated. About 3 out of 4 people will trust a brand more if it has positive reviews online. A high reputation score can influence these decisions positively, leading to increased trust, better customer relationships, and ultimately higher revenues. On the other hand, a low reputation […]

Kent Campbell Kent Campbell · · 9 min read

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